Date Night
MaybeThe top 5 brands take only 35% of clicks. But buyers convert on only 0.5% of searches, so Date Night is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 4657
- Market size
- $313K/yr2.7M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 32%top-5 click share · 50 brands · 113 sellers
Flapen Score
Date Night against its category
The dotted line is the Toys & Games average. Past it, Date Night is stronger. Inside it, weaker.
Market
The Date Night market on Amazon at a glance
Shoppers on Amazon United States searched for Date Night 2.7M times last year and spent an estimated $313K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $313Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- couples468K searches a year
02 · Price
A sale here is worth $21.11.
Listings sell for $21.11 on average, from $5.04 to $128.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $21.11 that is $5K to $11K a year per listing.
- Average price
- $21.11inside the $15 to $100 sweet spot
- Price range
- $5.04–$128.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #893 within Dedicated Deck Card Games. It carries 2,651 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #893in Dedicated Deck Card Games
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,651per listing
- Listings tracked
- 55
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Date Night products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
50 falling
Sellers
113
Top-5 brand share
35%
Top 20: 72%
Top-5 click share
32%
Top 20: 68%
Open market
61%
- Brand 111%
- Brand 29%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Date Night search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Date Night search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- couples468K/yr
- couple355K/yr
- date night330K/yr
- romantic191K/yr
- couples activities113K/yr
- date night ideas221K/yr
- couple activities62K/yr
- date night gifts66K/yr
- gifts for couples who have everything139K/yr
- date night kit45K/yr
Reviews and returns
What reviews say buyers love and hate about Date Night
We read the reviews and the return reasons for every product selling here.
“the chain is to short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Date Night questions
Answered from the same tracked data.








