Skip to content

Date Ideas

Fail

Demand is soft, at -65.2% this quarter, so Date Ideas is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$82K/yr43K searches / yr
90-day growth
-65.2%search demand this quarter
Competition
89%top-5 click share · 7 brands · 27 sellers

Flapen Score

Date Ideas against its category

The dotted line is the Toys & Games average. Past it, Date Ideas is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Date Ideas market on Amazon at a glance

Shoppers on Amazon United States searched for Date Ideas 43K times last year and spent an estimated $82K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -65.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-65.2%
Conversion, latest week
11.4%
Market size, estimated
$82Ka year
Top search term
its a date11K searches a year

02 · Price

A sale here is worth $16.79.

Listings sell for $16.79 on average, from $5.30 to $40.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,000 to 1,250 of them. At $16.79 that is $17K to $21K a year per listing.

Average price
$16.79inside the $15 to $100 sweet spot
Price range
$5.30–$40.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #573 within Dedicated Deck Card Games. It carries 2,931 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#573in Dedicated Deck Card Games
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,931per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Date Ideas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

27

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 221%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Date Ideas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 33.2× · 8 of 12 months tracked

Search terms

Top Date Ideas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • its a date11K/yr
  • date night ideas-35 scratch off dates5K/yr
  • date scratch off cards8K/yr
  • scratch off dates6K/yr
  • its a date 40 scratch off dates11K/yr
  • date idea book scratch off2K/yr

Reviews and returns

What reviews say buyers love and hate about Date Ideas

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
38%of negative reviews mention “Value For Money”
1.1%of orders come back
“But I think the price point is a little high for this small box of cards”
A buyer, on “Value For Money”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Date Ideas questions

Answered from the same tracked data.