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Dashboard Jesus

Fail

Shoppers spend an estimated $34K a year here, so Dashboard Jesus is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$34K/yr69K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
44%top-5 click share · 19 brands · 43 sellers

Flapen Score

Dashboard Jesus against its category

The dotted line is the Toys & Games average. Past it, Dashboard Jesus is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dashboard Jesus market on Amazon at a glance

Shoppers on Amazon United States searched for Dashboard Jesus 69K times last year and spent an estimated $34K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
3.4%
Market size, estimated
$34Ka year
Top search term
dashboard jesus20K searches a year

02 · Price

A sale here is worth $14.36.

Listings sell for $14.36 on average, from $5.66 to $37.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.36 that is $0 to $1K a year per listing.

Average price
$14.36under the $15 to $100 sweet spot
Price range
$5.66–$37.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,864 within Statues, Bobbleheads & Busts. It carries 464 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
6.3%
Average rank
#1,864in Statues, Bobbleheads & Busts
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
464per listing
Listings tracked
34

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dashboard Jesus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

43

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

22%

  • Brand 127%
  • Brand 225%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Dashboard Jesus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Dashboard Jesus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dashboard jesus20K/yr
  • jesus bobblehead19K/yr
  • jesus bobblehead for car dash9K/yr
  • bobblehead jesus7K/yr
  • plastic jesus for car dashboard8K/yr
  • dashboard jesus for car6K/yr

Reviews and returns

What reviews say buyers love and hate about Dashboard Jesus

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Different size”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dashboard Jesus questions

Answered from the same tracked data.