Daruma

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

+24.3%

Conversion, latest week

3.6%

Market size, estimated

$76Ka year

Peak month

December2.2× the quietest month

Top search term

daruma42K searches a year

Listings sell for $24.82 on average, from $7.24 to $62.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.82 that is $2K to $6K a year per listing.

Average price

$24.82inside the $15 to $100 sweet spot

Price range

$7.24–$62.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #12,876 within Dolls. It carries 50 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#12,876in Dolls

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

50per listing

Listings tracked

21

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months