Daruma
Daruma shows a thin review moat (50 avg reviews), but a small market ($76K/yr) keeps it on the watch list.
Flapen Score
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Is Daruma profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Daruma is a $76K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Daruma: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +24.3% over the last 90 days and 3.6% of searches end in a purchase.
$76K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 21 products
Top Daruma products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Japanese Daruma Doll 4.7 inch Red Takasaki Handmade Good Luck Ornament for Display and Goal Setting Traditional Craft from Japan
- Price
- $21.32
- Rating
- 4.9/5
- Reviews
- 51
- Age
- 2y ago
EDOYA Daruma Dolls (Set of 7) Japanese Good Luck Fortune Multicolor Figurine Ornament Traditional Charms
- Price
- $29.96
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 5y ago
Daimonya Daruma Doll - Made in Japan - 4.7 Good Luck & Well Wishes (Red)
- Price
- $30.08
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 11y ago
TOKYO ART Traditional Japanese Daruma Dolls Set of 7 Good Luck Charms Gift Set Known for Bringing Good Fortune
- Price
- $27.22
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 3y ago
kcrygogo Red Base Daruma Doll Set of 5 Ceramic Daruma Figurines for Desk & Shelf Decor Cute Japanese Daruma Decor Gift Set Symbolic Prosperity Good Fortune Peace New Beginnings & Victory
- Price
- $13.57
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Trending
90-day click momentumkcrygogo Red Base Daruma Doll Set of 5 Ceramic Daruma Figurines for Desk & Shelf Decor Cute Japanese Daruma Decor Gift Set Symbolic Prosperity Good Fortune Peace New Beginnings & Victory
- Price
- $13.57
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Daruma Doll 3.6 inch Japanese Good Luck Charm Made in Japan GDS-01-Z-US
- Price
- $16.27
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 7mo ago
Daruma Doll 6.0 inch Japanese Good Luck Charm Made in Japan GDS-03-Z-US
- Price
- $38.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Daruma Doll 3.6 inch Gold Color Good Luck Charm Made in Japan GDS-01G-Z-US
- Price
- $19.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Daimonya Daruma Doll - Made in Japan - Support & Warmth (Yellow Medium 4.7 inch)
- Price
- $29.89
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 3y ago
Newest
by launch datekcrygogo Red Base Daruma Doll Set of 5 Ceramic Daruma Figurines for Desk & Shelf Decor Cute Japanese Daruma Decor Gift Set Symbolic Prosperity Good Fortune Peace New Beginnings & Victory
- Price
- $13.57
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Daruma Doll 3.6 inch Japanese Good Luck Charm Made in Japan GDS-01-Z-US
- Price
- $16.27
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 7mo ago
Daruma Doll 6.0 inch Japanese Good Luck Charm Made in Japan GDS-03-Z-US
- Price
- $38.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Daruma Doll 3.6 inch Gold Color Good Luck Charm Made in Japan GDS-01G-Z-US
- Price
- $19.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Daruma Japan Doll Daruma - Togaku - Project from Japan - 1.8 Good Luck and Prosperity. (Red)
- Price
- $9.82
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
13
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
20%
- Takasaki Daruma24%
- Daimonya14%
- EDOYA13%
- kcrygogo10%
- YOSHINOYA KYUBEI10%
- TOKYO ART9%
Daruma demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top Daruma search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- daruma42K/yr
- daruma doll38K/yr
- daruma dolls4K/yr
What reviews say buyers love and hate about Daruma
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Great handmade quality”
“Very accurate website description”
“Perfect size”
“Wonderful gift for those facing a challenge”
“- Very adorable n pretty”
What buyers complain about
61% of reviews“Some are much larger”
“the little felt square is glued to the bottom so they don't really tilt”
Daruma return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Daruma questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
