darth vader
Worth a lookShows a $4.2M/yr market, but weak search conversion (1.0%) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 21.5M searches
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$18.90avg listing price — sweet spot $15–$100
Review moat
Okay1,887.76avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.59–$247.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, darth vader is a $4.2M/yr Amazon United States market (21.5M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
darth vader market data
- Units sold / yr
- 250K–300K
- avg 1,250–1,500/product
- Revenue / yr
- $4.7M–$5.7M
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #499
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 1.2%
- Avg brand age
- 40 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
388
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
23%
Top 20: 48%
Open market
8%
- Funko81%
- Enso Rings4%
- STAR WARS2%
- Modern JP2%
- LAIX1%
- POP1%
- Open — no brand owns it (12 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 9.2×
Top darth vader search terms
- funko pop10.6M/yr
- funko2.9M/yr
- pop1.2M/yr
- funko pops1.1M/yr
- star wars gifts977K/yr
- darth vader439K/yr
- star wars funko pop410K/yr
- funko pop anime473K/yr
- anime funko pop433K/yr
- star wars gifts for men458K/yr
Top darth vader products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Star Wars: Darth Vader
Funko$9.684.8★11,317 rev
Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11
Enso Rings$39.674.6★1,384 rev
Funko POP! Rocks: Michael Jackson - Thriller
Funko$17.414.8★5,391 rev
Funko POP! Marvel: Spider-Man Brand New Day- Spider-Man
Funko$13.994.7★29 rev
Funko Pop! Star Wars: Maul - Shadow Lord - Maul - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Model Figure for Collectors and Display
Funko$10.944.8★72 rev
Newest
by launch dateFunko POP! Marvel: Spider-Man Brand New Day- Spider-Man
Funko$13.9929 rev
Funko Pop! Vinyl: Ghost Face - Ghost Face Tongue in Cheek - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
Funko$15.2871 rev
Funko Pop! Star Wars: Maul - Shadow Lord - Maul - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Star Wars Fans - Model Figure for Collectors and Display
Funko$10.9472 rev
Funko POP! NBA: Bulls - Michael Jordan (3X in a Row)
Funko$16.41134 rev
Funko Pop! Animation: Kpop Demon Hunters - Derpy with Sussie (Glows in the Dark) Vinyl Figure Collectibles Bundled with Box Protector
Funko$27.72168 rev
Trending
90-day click momentumFunko POP! Marvel: Spider-Man Brand New Day- Spider-Man
Funko$13.994.7★
Best Pop Pop Ever Hat Gifts for Pop Pop from Grandkids for Christmas Fathers Day Birthday Men Trucker Grey Cap
VIOZOFA$23.394.8★
Funko Pop! Movies: Harry Potter and the Deathly Hallows: Pt 2 - Harry Potter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Figure for Collectors and Display
Funko$8.594.8★
Funko POP! NBA: Bulls - Michael Jordan (3X in a Row)
Funko$16.414.7★
Funko POP! Movies: The Spongebob Movie - Patrick Star
Funko$10.614.8★
What buyers say about darth vader
What buyers praise and complain about, mined from review topics.What buyers love
“Add to the collection”
“Very solid quality build”
“Christmas gift”
“Good value for money”
“As pictured”
“Beautifully designed”
“It was delivered as expected. the right size”
“Fun gift”
“the colors are bright”
“its eyes glow in the dark”
What buyers complain about
“I find your lack of adult sizes disturbing”
“Deceptive Advertising”
“Not worth the price”
“Poor quality”
“Broke quickly”
“have yet to see it glow like it's supposed to”
“no balance”
“Adhesive only lasts a certain amount of time”
“Arrived damaged, has a rip”
“Not brand new”
Top return reasons
Common questions
- Is darth vader profitable to sell on Amazon United States?
- The niche generates $4.2M/yr across 96 tracked products. 35 of 38 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the darth vader niche?
- 18 brands and 388 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in darth vader?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.2%.
- When does demand for darth vader peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 9.2× the quietest.
- What does it cost to enter the darth vader niche?
- Listings span $3.59–$247.02; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 1,888 reviews — the moat a new listing must climb.