Darth Vader

Shoppers searched for this 21.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

21.5M

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

1.0%

Market size, estimated

$4.2Ma year

Peak month

June9.2× the quietest month

Top search term

funko pop10.6M searches a year

Listings sell for $18.90 on average, from $3.59 to $247.02. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,250 to 1,500 of them. At $18.90 that is $24K to $28K a year per listing.

Average price

$18.90inside the $15 to $100 sweet spot

Price range

$3.59–$247.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

1,250–1,500

Revenue per listing a year

$24K–$28K

Returns

1.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #499 within Statues, Bobbleheads & Busts. It carries 1,888 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

1.2%

Average rank

#499in Statues, Bobbleheads & Busts

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,888per listing

Listings tracked

96

38 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

35Amazon's first-year sales bar

Average brand age

40 months