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Darth Maul

Maybe

Products sell for $34.25 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Darth Maul is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$334K/yr566K searches / yr
90-day growth
+63.3%search demand this quarter
Competition
37%top-5 click share · 10 brands · 381 sellers

Flapen Score

Darth Maul against its category

The dotted line is the Toys & Games average. Past it, Darth Maul is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Darth Maul market on Amazon at a glance

Shoppers on Amazon United States searched for Darth Maul 566K times last year and spent an estimated $334K. The top 5 brands take 94% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months
566K
Growth, 90 days vs prior 90
+63.3%
Conversion, latest week
1.7%
Market size, estimated
$334Ka year
Top search term
darth maul222K searches a year

02 · Price

A sale here is worth $34.25.

Listings sell for $34.25 on average, from $10.27 to $267.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $34.25 that is $3K to $9K a year per listing.

Average price
$34.25inside the $15 to $100 sweet spot
Price range
$10.27–$267.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #6,059 within Statues, Bobbleheads & Busts. It carries 366 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
91%
Out of stock, average day
4.7%
Average rank
#6,059in Statues, Bobbleheads & Busts
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
366per listing
Listings tracked
43

04 · Newcomers

14 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
14Amazon's first-year sales bar
Average brand age
44 months

Products

Top Darth Maul products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

10 flat

Sellers

381

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

4%

  • Brand 154%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Darth Maul search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 4.1× · 11 of 12 months tracked

Search terms

Top Darth Maul search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • darth maul222K/yr
  • darth maul shirt39K/yr
  • maul shadow lord29K/yr
  • darth maul action figure38K/yr
  • darth maul lego37K/yr
  • darth maul funko pop28K/yr
  • lego darth maul27K/yr
  • darth maul black series19K/yr
  • maul shadow lord black series9K/yr
  • darth maul figure15K/yr

Reviews and returns

What reviews say buyers love and hate about Darth Maul

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Collectibles”
22%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Fits poorly, doesnt lay right”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Darth Maul questions

Answered from the same tracked data.