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56

darth maul

Worth a look

Shows a sweet-spot price point ($34.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 76Conversion 22Competition 78Returns 82Price range 33Avg price 95Brand share 16Review moat 82Quality gap 19

Avg price

Incredible$34.25

avg listing price — sweet spot $15–$100

Review moat

Great365.79

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Growth

Great+63.3%

90-day search growth — must beat 0% to launch

Market size

Good$334K

$334K/yr · 566K searches

Price range

Okay$10.27–$267.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, darth maul is a $334K/yr Amazon United States market (566K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

darth maul market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$343K–$428K
units × avg price
Conversion rate
1.7%
Avg BSR
#6,059
Page quality
0%
Prime
91%
Sponsored
51%
Out of stock
4.7%
Avg brand age
44 months
Avg seller age
147 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

10 flat

Sellers

381

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

4%

  • STAR WARS54%
  • LEGO14%
  • Funko10%
  • Hasbro9%
  • Mad Engine5%
  • Paladone2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Weekly Amazon search volume, last 47 weeks — +63.3% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top darth maul search terms

  • darth maul222K/yr
  • darth maul shirt39K/yr
  • maul shadow lord29K/yr
  • darth maul action figure38K/yr
  • darth maul lego37K/yr
  • darth maul funko pop28K/yr
  • lego darth maul27K/yr
  • darth maul black series19K/yr
  • maul shadow lord black series9K/yr
  • darth maul figure15K/yr
All search terms

Top darth maul products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$10K6%$20K9%$30K12%$40K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about darth maul

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles21%

“A great collectable”

Quality-Overall16%

“The build quality feels solid”

Value For Money9%

“Great value”

Advertised Vs Actual Product8%

“Product is as advertised”

Design-Overall6%

“The design is absolutely beautiful”

Size-Overall6%

“Great fit”

Gifting Purpose5%

“Great gift”

Fun/Entertainment Experience5%

“Easy to put together fun to play with”

Material Quality2%

“materials”

Brightness/Shine/Glow2%

“the lights are bright”

What buyers complain about

Size-Overall22%

“Fits poorly, doesnt lay right”

Print Quality8%

“the print was misplaced and looked awkward”

Value For Money7%

“too expensive”

Quality-Overall7%

“Same quality when it was cheaper”

Color4%

“Not red”

Design-Overall4%

“the design is still sub par”

Display-Overall2%

“Looks like a chunk was missing from the area to display his lightsaber”

Assembly/Installation2%

“This isn't a good set up imo”

Drying Time2%

“I never dry printed shirt in dryers”

Heating2%

“sadly due to the heat”

Top return reasons

Value For Money29%
Size-Overall28%
Advertised Vs Actual Product8%
Defective Material/Parts7%
Quality-Overall3%
Material Quality3%
Scratch Resistance2%
Product Condition2%
Wrinkles2%
Color2%

Common questions

Is darth maul profitable to sell on Amazon United States?
The niche generates $334K/yr across 43 tracked products. 14 of 19 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the darth maul niche?
10 brands and 381 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in darth maul?
Top complaints mined from reviews: Size-Overall, Print Quality, Value For Money. The return rate is 1.6%.
What does it cost to enter the darth maul niche?
Listings span $10.27–$267.16; the average listing price is $34.25 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.