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Darth Maul

Darth Maul shows a sweet-spot price point ($34.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

Market size 53Growth 76Conversion 22Competition 78Returns 82Price range 33Avg price 95Brand share 16Review moat 82Quality gap 19
This niche Category average · 3,143 niches

Is Darth Maul profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Darth Maul is a $334K/yr Amazon United States market (566K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 56/100.

Darth Maul: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +63.3% over the last 90 days and 1.7% of searches end in a purchase.

$334K

revenue / yr

Units sold / yr13K
Search volume / yr+63.3%566K
Conversion rate1.7%
Avg price$34.25

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 381
Top-5 product click share37%
Open market6%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement51%
New entrants (1y)19· 14 succeeded
Avg rating4.7★
Avg reviews366

Top Darth Maul products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$10K$20K$30K$40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

381

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

4%

  • STAR WARS54%
  • LEGO14%
  • Funko10%
  • Hasbro9%
  • Mad Engine5%
  • Paladone2%
  • Open — no brand owns it (4 brands, 4%)

Darth Maul demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume566KCVR1.7%Products43Brands10Top 5 Brands94%OOS Rate4.7%Rating4.7★Reviews366Avg BSR#6,059
35K25KSpike '25Black Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top Darth Maul search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • darth maul222K/yr
  • darth maul shirt39K/yr
  • maul shadow lord29K/yr
  • darth maul action figure38K/yr
  • darth maul lego37K/yr
  • darth maul funko pop28K/yr
  • lego darth maul27K/yr
  • darth maul black series19K/yr
  • maul shadow lord black series9K/yr
  • darth maul figure15K/yr

What reviews say buyers love and hate about Darth Maul

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Collectibles21%

A great collectable

Quality-Overall16%

The build quality feels solid

Value For Money9%

Great value

Advertised Vs Actual Product8%

Product is as advertised

Design-Overall6%

The design is absolutely beautiful

What buyers complain about

61% of reviews
Size-Overall22%

Fits poorly, doesnt lay right

Print Quality8%

the print was misplaced and looked awkward

Value For Money7%

too expensive

Quality-Overall7%

Same quality when it was cheaper

Color4%

Not red

Darth Maul return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
29%
2Size-Overall
28%
3Advertised Vs Actual Product
8%
4Defective Material/Parts
7%
5Quality-Overall
3%

Common Darth Maul questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Darth Maul 56/100 on Amazon United States — Worth a look. The niche generates $334K/yr across 43 tracked products. 14 of 19 products launched in the last 360 days are still selling. Search demand moved +63.3% over the last 90 days.
Darth Maul buyers on Amazon United States complain most about Size-Overall, Print Quality, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.6%.