dark souls figure
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$61.04avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great369.87avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$9.89–$245.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 102K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dark souls figure is a $34K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dark souls figure market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #6,727
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 40%
- Out of stock
- 8.7%
- Avg brand age
- 42 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
120
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
21%
- BEEMAI40%
- TAMASHII NATIONS9%
- Banpresto9%
- Max Factory8%
- Steamforged Games8%
- RACEROCKET6%
Demand
Weekly Amazon search volume, last 31 weeks — -4.4% search growth over the last 90 days.Top dark souls figure search terms
- dark souls figure74K/yr
- dark souls figures9K/yr
- dark souls statue9K/yr
- dark souls action figure5K/yr
- dark souls 3 figure5K/yr
Top dark souls figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEEMAI Firelink DkSouls Series 1 1PC Blind Box Figures Random Design Cute Figures Collectible Toys Birthday Gifts
BEEMAI$21.944.8★213 rev
Elden Ring: Raging Wolf Figma Action Figure
Max Factory$156.334.4★67 rev
Banpresto - Dark Souls - Black Knight vol. 3 Sculpt Collection Figure
Banpresto$69.434.6★112 rev
Firelink Dksouls Series-3 Single Box (Contains 1 Figure) Blind Box Figures Cute Collectible Toys Birthday Gifts
BEEMAI$21.914.6★27 rev
BEEMAI Firelink Dksouls SP Face The Abyss Series Single Box (Contains 1 Figure) Blind Box Figures Cute Collectibles Birthday Gift
BEEMAI$21.825.0★4 rev
Newest
by launch dateBEEMAI Firelink Dksouls SP Face The Abyss Series Single Box (Contains 1 Figure) Blind Box Figures Cute Collectibles Birthday Gift
BEEMAI$21.824 rev
BEEMAI Firelink Dksouls SP Face The Abyss Series 4-Box Set (Contains 4 Figures No Repeat) Blind Box Figures Cute Collectibles Birthday Gift
BEEMAI$83.284 rev
Firelink ELDRing Series-1 Single Box (Contains 1 Figure) Blind Box Figures Cute Collectible Toys Birthday Gifts
BEEMAI$24.8769 rev
Firelink Dksouls Series-3 Single Box (Contains 1 Figure) Blind Box Figures Cute Collectible Toys Birthday Gifts
BEEMAI$21.9127 rev
Firelink Dksouls Series-3 6-Box Set (Contains 6 Figures No Repeat) Blind Box Figures Cute Collectible Toys Birthday Gifts
BEEMAI$118.8527 rev
Trending
90-day click momentumBEEMAI Firelink Dksouls SP Face The Abyss Series Single Box (Contains 1 Figure) Blind Box Figures Cute Collectibles Birthday Gift
BEEMAI$21.825.0★
BEEMAI Firelink Dksouls SP Face The Abyss Series 4-Box Set (Contains 4 Figures No Repeat) Blind Box Figures Cute Collectibles Birthday Gift
BEEMAI$83.285.0★
TAMASHII NATIONS - Elden Ring - Malenia Blade of Miquella S.H.Figuarts Action Figure
TAMASHII NATIONS$136.484.5★
Dark Souls: RPG Unkindled Dice
Steamforged Games$20.955.0★
Good Smile Company figma Fluted Armor (PS5)
Good Smile Company$245.184.5★
What buyers say about dark souls figure
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality figure”
“the price is very reasonable”
“The sizing is accurate”
“Decent figure for a collectible”
“Gift”
“it looks awesome on display”
“The model itself looks really good”
“Doesn't feel like it will break easily”
“is doesnt have limited movement”
“though the sword was hard to force into the hand everything else was easy”
What buyers complain about
“But I did notice that his sword doesnt fit all the way in his hand like the pictures so its not super secure”
“Not worth the money at all”
“Good quality, the chain with it is a little short”
“Low quality”
“The figure doesn't attach to the base”
“Looks can be deceiving”
“instructions for assembly weren't user friendly”
“most flimsy plastic available”
“is literally made of the cheapest”
Top return reasons
Common questions
- Is dark souls figure profitable to sell on Amazon United States?
- The niche generates $34K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the dark souls figure niche?
- 18 brands and 120 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in dark souls figure?
- Top complaints mined from reviews: Size-Overall, Value For Money, Chain/Key Quality. The return rate is 1.6%.
- What does it cost to enter the dark souls figure niche?
- Listings span $9.89–$245.18; the average listing price is $61.04 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.