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Dark Souls Figure

weak search conversion (0.5%) — Dark Souls Figure doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 8Growth 23Conversion 7Competition 69Returns 84Price range 36Avg price 89Brand share 53Review moat 82Quality gap 21
This niche Category average · 3,143 niches

Is Dark Souls Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dark Souls Figure is a $34K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 42/100.

Dark Souls Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.4% over the last 90 days and 0.5% of searches end in a purchase.

$34K

revenue / yr

Units sold / yr1K
Search volume / yr-4.4%102K
Conversion rate0.5%
Avg price$61.04

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers18 · 120
Top-5 product click share44%
Open market27%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement40%
New entrants (1y)3· 0 succeeded
Avg rating4.7★
Avg reviews370

Top Dark Souls Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

120

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

21%

  • BEEMAI40%
  • TAMASHII NATIONS9%
  • Banpresto9%
  • Max Factory8%
  • Steamforged Games8%
  • RACEROCKET6%

Dark Souls Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR0.5%Products30Brands18Top 5 Brands73%OOS Rate8.7%Rating4.7★Reviews370Avg BSR#6,727
4K3KDec '25Feb '26Mar '26Apr '26May '26Jun '26

Top Dark Souls Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dark souls figure74K/yr
  • dark souls figures9K/yr
  • dark souls statue9K/yr
  • dark souls action figure5K/yr
  • dark souls 3 figure5K/yr

What reviews say buyers love and hate about Dark Souls Figure

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall26%

Great quality figure

Value For Money19%

the price is very reasonable

Size-Overall7%

The sizing is accurate

Collectibles7%

Decent figure for a collectible

Gifting Purpose6%

Gift

What buyers complain about

79% of reviews
Size-Overall28%

But I did notice that his sword doesnt fit all the way in his hand like the pictures so its not super secure

Value For Money11%

Not worth the money at all

Chain/Key Quality9%

Good quality, the chain with it is a little short

Quality-Overall9%

Low quality

Add-Ons/Attachments7%

The figure doesn't attach to the base

Dark Souls Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
27%
2Size-Overall
26%
3Value For Money
11%
4Advertised Vs Actual Product
10%
5Product Condition
7%

Common Dark Souls Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dark Souls Figure 42/100 on Amazon United States — Skip it. The niche generates $34K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Dark Souls Figure buyers on Amazon United States complain most about Size-Overall, Value For Money, Chain/Key Quality, the themes mined from the niche's reviews. Its return rate is 1.6%.