Is dark horse comics profitable to sell on Amazon United States?

The niche generates $53K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).

How competitive is the dark horse comics niche?

3 brands and 56 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dark horse comics?

Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Material Quality. The return rate is 1.1%.

What does it cost to enter the dark horse comics niche?

Listings span $43.53–$119.17; the average listing price is $63.18 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.

dark horse comics

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$63.18

avg listing price — sweet spot $15–$100

Review moat

Great392.46

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Price range

Great$43.53–$119.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 139K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, dark horse comics is a $53K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

dark horse comics market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $32K–$47K; units × avg price
Conversion rate: 0.6%
Avg BSR: #4,456
Page quality: 0%
Prime: 93%
Sponsored: 64%
Out of stock: 17.1%
Avg brand age: 65 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 93%

Open market

Dark Horse Comics91%
Dark Horse8%
SCS Direct1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 30 weeks — -14.9% search growth over the last 90 days.

Open Trend

Top dark horse comics search terms

dark horse comics93K/yr +9.6%0.2% conv.
dark horse figures6K/yr +6.0%1.0% conv.
dark horse deluxe40K/yr -92.1%0.0% conv.

All search terms

Top dark horse comics products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DARK HORSE COMICS Cyberpunk 2077: Panam Palmer Figure

Dark Horse Comics$66.564.8★182 rev

Dark Horse Comics The Last of Us Part II: Joel Figure 9 inches

Dark Horse Comics$78.274.8★522 rev

Cyberpunk 2077: Songbird PVC Figure

Dark Horse Comics$64.735.0★8 rev

DARK HORSE COMICS Cyberpunk 2077: V-Female Figure Multicoloured 8.5 inches

Dark Horse Comics$53.074.7★574 rev

Dark Horse - Mass Effect - Commander John Shepard PVC Figure

Dark Horse Comics$62.195.0★7 rev

Newest

by launch date

Cyberpunk 2077: Songbird PVC Figure

Dark Horse Comics$64.738 rev

8mo ago

Dark Horse - Mass Effect - Commander John Shepard PVC Figure

Dark Horse Comics$62.197 rev

11mo ago

Dark Horse - Mass Effect - Commander Jane Shepard PVC Figure

Dark Horse Comics$61.4311 rev

11mo ago

Dark Horse Comics Borderlands 3 Lilith the Firehawk Figurine 11.5-Inch PVC Multicolor

Dark Horse Comics$93.845 rev

1y ago

Dark Horse Mass Effect: Legion Figure

Dark Horse Comics$63.998 rev

1y ago

What buyers say about dark horse comics

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality”

Collectibles18%

“Good to have as a figure collector”

Value For Money14%

“Good value for the money”

Size-Overall7%

“Great size and great detail”

Gifting Purpose4%

“Great for a gift”

Design-Overall4%

“design is stellar”

Display-Overall3%

“Great on display”

Engraving/Paint/Sublimation3%

“Flawless model and paint job”

Advertised Vs Actual Product3%

“Everything I expected”

Locally Manufactured2%

What buyers complain about

Size-Overall33%

“the base is huge”

Defective Material/Parts14%

“Arrived broken”

Material Quality5%

“Somewhat cheaper material than I expected”

Quality-Overall5%

“Fair price; low quality”

Top return reasons

Size-Overall27%

Advertised Vs Actual Product17%

Defective Material/Parts16%

Value For Money14%

Material Quality8%

Product Condition6%

Shape/Style3%

Color3%

Scratch Resistance2%

Display-Overall2%

Common questions

Is dark horse comics profitable to sell on Amazon United States?: The niche generates $53K/yr across 28 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (40/100).
How competitive is the dark horse comics niche?: 3 brands and 56 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dark horse comics?: Top complaints mined from reviews: Size-Overall, Defective Material/Parts, Material Quality. The return rate is 1.1%.
What does it cost to enter the dark horse comics niche?: Listings span $43.53–$119.17; the average listing price is $63.18 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.