Dark Horse Comics
brand-locked demand (top 5 brands take 100% of clicks) — Dark Horse Comics doesn't clear our bar today.
Flapen Score
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Is Dark Horse Comics profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dark Horse Comics is a $53K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Dark Horse Comics: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.9% over the last 90 days and 0.6% of searches end in a purchase.
$53K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 28 products
Top Dark Horse Comics products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DARK HORSE COMICS Cyberpunk 2077: Panam Palmer Figure
- Price
- $66.56
- Rating
- 4.8/5
- Reviews
- 182
- Age
- 3y ago
Dark Horse Comics The Last of Us Part II: Joel Figure 9 inches
- Price
- $78.27
- Rating
- 4.8/5
- Reviews
- 522
- Age
- 4y ago
Cyberpunk 2077: Songbird PVC Figure
- Price
- $64.73
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
DARK HORSE COMICS Cyberpunk 2077: V-Female Figure Multicoloured 8.5 inches
- Price
- $53.07
- Rating
- 4.7/5
- Reviews
- 574
- Age
- 5y ago
Dark Horse - Mass Effect - Commander John Shepard PVC Figure
- Price
- $62.19
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago
Trending
90-day click momentumCyberpunk 2077: Songbird PVC Figure
- Price
- $64.73
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
Dark Horse - Mass Effect - Commander John Shepard PVC Figure
- Price
- $62.19
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago
Dark Horse - Mass Effect - Commander Jane Shepard PVC Figure
- Price
- $61.43
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 11mo ago
Dark Horse Mass Effect: Legion Figure
- Price
- $63.99
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Dark Horse Comics Borderlands 3 Lilith the Firehawk Figurine 11.5-Inch PVC Multicolor
- Price
- $93.84
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch dateCyberpunk 2077: Songbird PVC Figure
- Price
- $64.73
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago
Dark Horse - Mass Effect - Commander John Shepard PVC Figure
- Price
- $62.19
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago
Dark Horse - Mass Effect - Commander Jane Shepard PVC Figure
- Price
- $61.43
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 11mo ago
Dark Horse Comics Borderlands 3 Lilith the Firehawk Figurine 11.5-Inch PVC Multicolor
- Price
- $93.84
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Dark Horse Mass Effect: Legion Figure
- Price
- $63.99
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
3 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 93%
Open market
0%
- Dark Horse Comics91%
- Dark Horse8%
- SCS Direct1%
- Open — no brand owns it (0%)
Dark Horse Comics demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Dark Horse Comics search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dark horse comics93K/yr
- dark horse figures6K/yr
- dark horse deluxe40K/yr
What reviews say buyers love and hate about Dark Horse Comics
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good quality”
“Good to have as a figure collector”
“Good value for the money”
“Great size and great detail”
“Great for a gift”
What buyers complain about
57% of reviews“the base is huge”
“Arrived broken”
“Somewhat cheaper material than I expected”
“Fair price; low quality”
Dark Horse Comics return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dark Horse Comics questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
