dandadan figure
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Review moat
Incredible59.05avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$36.36avg listing price — sweet spot $15–$100
Price range
Great$6.65–$90.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$187K$187K/yr · 356K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, dandadan figure is a $187K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dandadan figure market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $182K–$218K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #4,493
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 36%
- Out of stock
- 5.4%
- Avg brand age
- 27 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
143
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
12%
- Funko51%
- Banpresto12%
- Ichibansho Figure11%
- TAMASHII NATIONS6%
- SEGA5%
- YLEAFUN3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -3.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.0×
Top dandadan figure search terms
- dandadan figure149K/yr
- dan da dan figure58K/yr
- dandadan funko pop49K/yr
- dan da dan funko pop20K/yr
- dandan figure14K/yr
- dandadan figures13K/yr
- funko pop dandadan10K/yr
- dandadan funko8K/yr
- dan dan dan figure8K/yr
- okarun funko pop8K/yr
Top dandadan figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Animation: DanDaDan - Okarun (Human) (1 in 6 Chase Chance)
Funko$14.614.5★248 rev
Funko Pop! Animation: Dandadan - Turbo Granny - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
Funko$14.894.9★263 rev
Funko POP! Animation: DANDADAN - Momo Ayase
Funko$14.794.8★145 rev
Funko Pop!&Buddy: DanDaDan - Seiko & Turbo Granny - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans
Funko$14.054.7★131 rev
Banpresto - DanDaDan - Momo Relax Time Figure
Banpresto$27.974.8★13 rev
Newest
by launch date
Epic Collectibles Pop Anime: Dan Da Dan- Okarun as Human (Chase Variant) Vinyl Figure Included with Box Protector Compatible for Funko
Epic Collectibles$50.212 rev
DAN DA DAN Exclusive Funko Pop! - Okarun Running
Funko$34.285 rev
Dandadan FIGURIZM Okarun (Transformation) Transform Visual Ver.
Thunder Tech$33.941 rev
Funko Pop!&Buddy: DanDaDan - Seiko & Turbo Granny - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans
Funko$14.05131 rev
Banpresto - DanDaDan - Okarun (Transformed) Grandista Figure
Banpresto$29.136 rev
Trending
90-day click momentumBanpresto - DanDaDan - Okarun (Transformed) Grandista Figure
Banpresto$29.135.0★
DAN DA DAN Exclusive Funko Pop! - Okarun Running
Funko$34.285.0★
Epic Collectibles Pop Anime: Dan Da Dan- Okarun as Human (Chase Variant) Vinyl Figure Included with Box Protector Compatible for Funko
Epic Collectibles$50.214.5★
Banpresto - DanDaDan - Momo Relax Time Figure
Banpresto$27.974.8★
Ichibansho Figure - DanDaDan - Momo (Overwhelming Monstrosity A Strong Attack!) Masterlise Collectible Statue
Ichibansho Figure$56.904.9★
What buyers say about dandadan figure
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent build quality”
“Perfect for any pop collection”
“Great deal”
“As advertised”
“I didn't realize the size and it's perfect”
“Great gift”
“the duo design makes it stand out from regular Pops”
“he's very sturdy 10/10”
“with super glue it was an easy fix”
“No assembly required”
What buyers complain about
“Stand doesnt fit”
“Deceptive Advertising”
“Product came damaged”
“Her base is a bit wobbly”
“front heavy”
“Poor design”
Top return reasons
Common questions
- Is dandadan figure profitable to sell on Amazon United States?
- The niche generates $187K/yr across 22 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the dandadan figure niche?
- 11 brands and 143 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in dandadan figure?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Defective Material/Parts. The return rate is 1.8%.
- When does demand for dandadan figure peak?
- Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the dandadan figure niche?
- Listings span $6.65–$90.10; the average listing price is $36.36 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.