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Dan Da Dan

Fail

The top 5 brands take 100% of clicks, so Dan Da Dan is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$182K/yr327K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
66%top-5 click share · 5 brands · 63 sellers

Flapen Score

Dan Da Dan against its category

The dotted line is the Toys & Games average. Past it, Dan Da Dan is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dan Da Dan market on Amazon at a glance

Shoppers on Amazon United States searched for Dan Da Dan 327K times last year and spent an estimated $182K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
2.3%
Market size, estimated
$182Ka year
Top search term
dan da dan204K searches a year

02 · Price

A sale here is worth $23.90.

Listings sell for $23.90 on average, from $11.79 to $50.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $23.90 that is $6K to $12K a year per listing.

Average price
$23.90inside the $15 to $100 sweet spot
Price range
$11.79–$50.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #13,916 within Dolls. It carries 81 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
9.1%
Average rank
#13,916in Dolls
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
81per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dan Da Dan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 215%
  • Brand 38%
  • Brand 44%
  • Brand 53%

Demand

Dan Da Dan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top Dan Da Dan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dan da dan204K/yr
  • dandadan funko pop49K/yr
  • dan da dan funko pop20K/yr
  • dan dan dan18K/yr
  • funko pop dandadan10K/yr
  • dandadan funko8K/yr
  • okarun funko pop8K/yr
  • funko dandadan3K/yr
  • dan da dan funko3K/yr
  • dandan funko pop4K/yr

Reviews and returns

What reviews say buyers love and hate about Dan Da Dan

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Collectibles”
31%of negative reviews mention “Advertised Vs Actual Product”
1.8%of orders come back
“Deceptive Advertising”
A buyer, on “Advertised Vs Actual Product”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dan Da Dan questions

Answered from the same tracked data.