Dan and Darci

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

3.0%

Market size, estimated

$71Ka year

Peak month

May7.0× the quietest month

Top search term

7 year old birthday gifts24K searches a year

Listings sell for $18.85 on average, from $6.85 to $38.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.85 that is $0 to $2K a year per listing.

Average price

$18.85inside the $15 to $100 sweet spot

Price range

$6.85–$38.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #707 within Craft Kits. It carries 4,159 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#707in Craft Kits

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

4,159per listing

Listings tracked

48

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months