dad jokes game
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,193.93avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Price range
Okay$4.08–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 21K searches
According to Flapen's Amazon United States niche tracking, dad jokes game is a $21K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
dad jokes game market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $15K–$18K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #2,548
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.6%
- Avg brand age
- 44 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
38
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
21%
- Savoychef24%
- Ridley's20%
- zheyistep16%
- T MARIE8%
- OFFBEAT5%
- Fancy Land5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top dad jokes game search terms
- joke cards10K/yr
- joke cards for kids4K/yr
- joke cards for adults3K/yr
- live laugh lose2K/yr
- live laugh lose game969/yr
- jokes for kids cards267/yr
- jokes cards for kids245/yr
Top dad jokes game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
160 Joke Cards for Kids Lunch Box Jokes Notes for Boys Girls
zheyistep$9.844.6★347 rev
Savoychef Lunchbox Notes for Kids 150 Joke Cards & Lunch Notes Vol. 1
Savoychef$13.554.8★1,532 rev
500 Lunchbox Notes for Kids Funny Lunch Notes with Jokes & Puns
Savoychef$17.694.7★200 rev
Ridleys 100 A-maize-ing Corny Joke Cards Includes 100 Jokes for Kids and Adults Funny Jokes for Family-Friendly Fun Makes a Great Gift Idea
Ridley's$8.444.6★933 rev
Ridleys 100 Single Cheesy Joke Cards Includes 100 Jokes for Kids and Adults Funny Jokes for Family-Friendly Fun Makes a Great Gift Idea
Ridley's$8.344.6★933 rev
Newest
by launch date
T MARIE 24 Funny Cat Meme Greeting Cards with No Repeats - Clean Humor Dad Joke Notes for Friends Kids Students Teachers Summer Camp - 4.5 x 6.25 Bulk Thinking of You Animal Notecards
T MARIE$12.8829 rev
60 Dad Jokes Cards Jar - Funny Dad Gifts For Christmas From Daughter Son
MIKAYENUS$11.26315 rev
Treasure Cove Funny Animal Joke Cards Humorous Animal Greeting Card 24Pcs
Treasure Cove$7.9928 rev
Imperial Designs 50 Animal Jokes & Fun Facts Cards FOR KIDS No Repeats (4x6) CAMP CARDS Bulk Greeting Cards With Envelopes and Stickers. Funny Note Cards for Parents Grandparents Teachers and More
Imperial Designs$25.0256 rev
OFFBEAT 101 Cheesy Joke Cards Artist Illustrated Family Fun Cheesy Dad Jokes Humor for Kids and Adults Gift for Men Guys
OFFBEAT$4.08112 rev
Trending
90-day click momentumT MARIE 24 Funny Cat Meme Greeting Cards with No Repeats - Clean Humor Dad Joke Notes for Friends Kids Students Teachers Summer Camp - 4.5 x 6.25 Bulk Thinking of You Animal Notecards
T MARIE$12.884.9★
Joking Hazard by Cyanide & Happiness - 360+ Funny & Inappropriate Comic Cards Hilarious Party Games | Includes Add-Your-Own-Words Cards
Joking Hazard$24.554.7★
Imperial Designs 50 Animal Jokes & Fun Facts Cards FOR KIDS No Repeats (4x6) CAMP CARDS Bulk Greeting Cards With Envelopes and Stickers. Funny Note Cards for Parents Grandparents Teachers and More
Imperial Designs$25.024.8★
60 Dad Jokes Cards Jar - Funny Dad Gifts For Christmas From Daughter Son
MIKAYENUS$11.264.7★
T MARIE 40 Funny Animal Joke Postcards with No Repeats - 4x6 Humorous Bulk Thinking of You Postcards for Kids Grandkids Students and Teachers Summer Camp Lunchboxes and More
T MARIE$10.344.8★
What buyers say about dad jokes game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Family game”
“Great quality cards”
“Definitely worth the price”
“Great gift idea”
“Very cute design”
“As promised”
“Colorful”
“The cards are printed on nice sturdy card stock”
“Its easy to use”
“They are a decent size”
What buyers complain about
“Got bored easily”
“Honestly, didn't expect the cards to be so small”
“doesn't even tape the box again after being opened”
“I was concerned they may be poor quality”
“not so thick that they're hard to fold”
“Waste of money”
“Company sends out boxes that have already been used”
“Not for young kids”
“incredibly flimsy”
“they pretty much fall apart”
Top return reasons
Common questions
- Is dad jokes game profitable to sell on Amazon United States?
- The niche generates $21K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the dad jokes game niche?
- 18 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in dad jokes game?
- Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Adhesion/Stickiness. The return rate is 2.4%.
- When does demand for dad jokes game peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the dad jokes game niche?
- Listings span $4.08–$25.02; the average listing price is $11.96 (sweet spot $15–$100). The average incumbent carries 1,194 reviews — the moat a new listing must climb.