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Dabi

weak search conversion (0.5%) — Dabi doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 12Growth 37Conversion 7Competition 79Returns 89Price range 38Avg price 95Brand share 52Review moat 56Quality gap 50
This niche Category average · 3,143 niches

Is Dabi profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dabi is a $49K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Dabi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.5% over the last 90 days and 0.5% of searches end in a purchase.

$49K

revenue / yr

Units sold / yr2K
Search volume / yr+9.5%274K
Conversion rate0.5%
Avg price$33.47

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers22 · 257
Top-5 product click share36%
Open market26%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement35%
New entrants (1y)9· 4 succeeded
Avg rating4.5★
Avg reviews1,242

Top Dabi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

257

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

36%

Top 20: 79%

Open market

22%

  • Total Anime29%
  • Banpresto20%
  • Ichibansho Figure11%
  • YLQANONG8%
  • Bioworld7%
  • Xuminvty4%

Dabi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume274KCVR0.5%Products49Brands22Top 5 Brands74%OOS Rate10.2%Rating4.5★Reviews1,242Avg BSR#5,932
8K6KBlack Friday '24Holiday '24Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Top Dabi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dabi figure67K/yr
  • dabi68K/yr
  • total anime44K/yr
  • total anime figures31K/yr
  • dabi mha10K/yr
  • dabi plush11K/yr
  • dabi action figure9K/yr
  • dabi merch7K/yr
  • mha dabi6K/yr
  • my hero academia dabi9K/yr

What reviews say buyers love and hate about Dabi

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Value For Money24%

Cheap price

Quality-Overall17%

Great quality and the coloring on him is great

Collectibles11%

Collection

Size-Overall10%

its a nice size

Fun/Entertainment Experience7%

Toy

What buyers complain about

74% of reviews
Size-Overall32%

his feet do not fit in the base right

Durability13%

breaks to easy so carfule

Quality-Overall7%

Cheaply made and overpriced

Defective Material/Parts6%

Missing pieces, broken sword

Advertised Vs Actual Product5%

The Dabi figure is not as pictured

Dabi return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
32%
2Size-Overall
11%
3Value For Money
11%
4Quality-Overall
6%
5Advertised Vs Actual Product
6%

Common Dabi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dabi 48/100 on Amazon United States — Skip it. The niche generates $49K/yr across 49 tracked products. 4 of 9 products launched in the last 360 days are still selling. Search demand moved +9.5% over the last 90 days.
Search demand for Dabi on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.5× the quietest.