Is dabi profitable to sell on Amazon United States?

The niche generates $49K/yr across 49 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Skip it (48/100).

How competitive is the dabi niche?

22 brands and 257 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in dabi?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.

When does demand for dabi peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the dabi niche?

Listings span $3.95–$228.00; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.

dabi

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Incredible$33.47

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good1,242.02

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.95–$228.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Market size

Bad$49K

$49K/yr · 274K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, dabi is a $49K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

dabi market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $50K–$67K; units × avg price
Conversion rate: 0.5%
Avg BSR: #5,932
Page quality: 0%
Prime: 65%
Sponsored: 35%
Out of stock: 10.2%
Avg brand age: 33 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

257

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

36%

Top 20: 79%

Open market

22%

Total Anime29%
Banpresto20%
Ichibansho Figure11%
YLQANONG8%
Bioworld7%
Xuminvty4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top dabi search terms

dabi figure67K/yr +24.2%0.5% conv.
dabi68K/yr +4.5%0.2% conv.
total anime44K/yr +21.3%0.2% conv.
total anime figures31K/yr -19.0%0.2% conv.
dabi mha10K/yr +33.6%0.3% conv.
dabi plush11K/yr -0.1%0.8% conv.
dabi action figure9K/yr +12.9%0.4% conv.
dabi merch7K/yr +23.3%0.2% conv.
mha dabi6K/yr -5.4%0.4% conv.
my hero academia dabi9K/yr -6.4%0.6% conv.

All search terms

Top dabi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Total Anime Asta - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Sword Accessories

Total Anime$20.054.6★2,030 rev

YLQANONG MHA Look Up Figures Toga Himiko/Shigaraki Tomura/Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine

YLQANONG$7.194.7★16 rev

Banpresto - My Hero Academia - Dabi vol. 7 Bandai Spirits The Evil Villains Figure

Banpresto$27.274.8★641 rev

Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects

Total Anime$21.364.6★2,030 rev

Ichibansho Figure - My Hero Academia - Dabi (On Top of Happiness) Masterlise Collectible Statue

Ichibansho Figure$60.764.7★31 rev

Newest

by launch date

YLQANONG MHA Look Up Figures Toga Himiko/Shigaraki Tomura/Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine

YLQANONG$7.1916 rev

8mo ago

Total Anime Asta - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Sword Accessories

Total Anime$20.052,030 rev

9mo ago

Total Anime Dabi - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Energy Effects

Total Anime$20.612,030 rev

9mo ago

Banpresto - My Hero Academia - Dabi The Evil Villains DX Figure

Banpresto$29.665 rev

10mo ago

Ichibansho Figure - My Hero Academia - Dabi (On Top of Happiness) Masterlise Collectible Statue

Ichibansho Figure$60.7631 rev

1y ago

What buyers say about dabi

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Cheap price”

Quality-Overall17%

“Great quality and the coloring on him is great”

Collectibles11%

“Collection”

Size-Overall10%

“its a nice size”

Fun/Entertainment Experience7%

“Toy”

Advertised Vs Actual Product3%

“Pretty much as advertised”

Strength3%

“he is very stable”

Gifting Purpose3%

“Great gift”

Color2%

“Very colorful”

Assembly/Installation2%

“Easy to put up”

What buyers complain about

Size-Overall32%

“his feet do not fit in the base right”

Durability13%

“breaks to easy so carfule”

Quality-Overall7%

“Cheaply made and overpriced”

Defective Material/Parts6%

“Missing pieces, broken sword”

Advertised Vs Actual Product5%

“The Dabi figure is not as pictured”

Value For Money5%

“bit expensive tho”

Display-Overall2%

“Its a very bad only for display”

Strength2%

“The legs break easily”

Top return reasons

Defective Material/Parts32%

Size-Overall11%

Value For Money11%

Quality-Overall6%

Advertised Vs Actual Product6%

Functionality-Overall5%

Durability5%

Add-Ons/Attachments5%

Degree Of Motion2%

Adjustability/Rotatability/Reclining2%

Common questions

Is dabi profitable to sell on Amazon United States?: The niche generates $49K/yr across 49 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Skip it (48/100).
How competitive is the dabi niche?: 22 brands and 257 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in dabi?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.
When does demand for dabi peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the dabi niche?: Listings span $3.95–$228.00; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.