d6 dice
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Great$6.62–$46.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Review moat
Good602.7avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$81K$81K/yr · 233K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, d6 dice is a $81K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
d6 dice market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #367
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 57%
- Out of stock
- 1.8%
- Avg brand age
- 43 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
95
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
37%
Top 20: 77%
Open market
6%
- Chessex60%
- Games Workshop15%
- Handan11%
- Foilswirl3%
- Baron of Dice2%
- PECHOI2%
- Open — no brand owns it (7 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top d6 dice search terms
- chessex dice71K/yr
- warhammer dice45K/yr
- chessex37K/yr
- warhammer 40k dice20K/yr
- chessex dice set23K/yr
- chessex d613K/yr
- 40k dice8K/yr
- chessex polyhedral dice set4K/yr
- chessex 12mm d65K/yr
- warhammer dice set4K/yr
Top d6 dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chessex Pound O Dice | 1 lb Bulk Polyhedral Assortment with Approx 100 Factory Seconds Plus Bonus 7-Die RPG Set | for DND Pathfinder and Tabletop Gaming | Mixed Colors and Styles
Chessex$30.504.7★3,006 rev
Games Workshop Warhammer Dice
Games Workshop$13.755.0★5 rev
Chessex Nebula 16mm d6 Wisteria/White w/Luminary Dice Block (12 dice)
Chessex$12.834.8★355 rev
36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)
Handan$10.064.8★1,097 rev
Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)
Chessex$8.304.6★182 rev
Newest
by launch dateGames Workshop Warhammer Dice
Games Workshop$13.755 rev
Baron of Dice Lords of The Night Resin Dice - Set of 25 (Round)
Baron of Dice$37.993 rev
Foilswirl 144 Pcs 12mm 6 Sided Mini Dice Set for School Classroom Table Games D6 Game Standard Dice with Portable Plastic Box for Teaching Math Learning (Classic Color)
Foilswirl$26.40135 rev
36 Pieces 12mm 6 Sided Mini Dice Set Pearl Pattern D6 Game Dice Set 6 Sided Standard Game Dice for Board Games Dice Games Classroom Teaching Dices Game with Portable Gaming Box(Black)
PECHOI$10.00465 rev
36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)
Handan$10.061,097 rev
Trending
90-day click momentumGames Workshop Warhammer Dice
Games Workshop$13.755.0★
Baron of Dice Lords of The Night Resin Dice - Set of 25 (Round)
Baron of Dice$37.994.7★
Kill Team: Blooded Dice Set
Games Workshop$14.064.7★
Chessex CHX25408 Dice-Opaque Black/White Set
Chessex$6.624.7★
Chessex Dice d6 Sets: Marble Ivory with Black - 16mm Six Sided Die (12) Block of Dice
Chessex$13.004.7★
What buyers say about d6 dice
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting quality”
“Good value for the money”
“fun color”
“As advertised”
“They do glow in the dark”
“Good dice for miniature gaming”
“My friends loves this gift”
“Fine dice for any collection”
“Very useful”
“Looks cool, Nicely made, Who knew that DND would still be popular 50 years later with todays kids”
What buyers complain about
“not to the size I needed”
“wish you could pick the color”
“Poor quality control”
“Is not worth $18 when you can get it at chessex for $5”
“couldnt get them out”
“Button on one of the trays is faulty”
“they dont glow for very long”
“there are literally 10 that aren't of the exact style”
“However some of the dice have physical defects. destroyed”
“Fragile box”
Top return reasons
Common questions
- Is d6 dice profitable to sell on Amazon United States?
- The niche generates $81K/yr across 47 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the d6 dice niche?
- 13 brands and 95 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in d6 dice?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 0.9%.
- When does demand for d6 dice peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the d6 dice niche?
- Listings span $6.62–$46.00; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.