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D6 Dice

strong incumbent ratings (4.7★) — D6 Dice doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 20Growth 27Conversion 27Competition 78Returns 96Price range 78Avg price 77Brand share 20Review moat 72Quality gap 18
This niche Category average · 3,143 niches

Is D6 Dice profitable on Amazon?

According to Flapen's Amazon United States niche tracking, D6 Dice is a $81K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

D6 Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.8% over the last 90 days and 2.2% of searches end in a purchase.

$81K

revenue / yr

Units sold / yr5K
Search volume / yr+1.8%233K
Conversion rate2.2%
Avg price$15.92

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers13 · 95
Top-5 product click share37%
Open market8%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement57%
New entrants (1y)6· 4 succeeded
Avg rating4.7★
Avg reviews603

Top D6 Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

95

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

6%

  • Chessex60%
  • Games Workshop15%
  • Handan11%
  • Foilswirl3%
  • Baron of Dice2%
  • PECHOI2%
  • Open — no brand owns it (7 brands, 6%)

D6 Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume233KCVR2.2%Products47Brands13Top 5 Brands92%OOS Rate1.8%Rating4.7★Reviews603Avg BSR#367
10K6KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top D6 Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • chessex dice71K/yr
  • warhammer dice45K/yr
  • chessex37K/yr
  • warhammer 40k dice20K/yr
  • chessex dice set23K/yr
  • chessex d613K/yr
  • 40k dice8K/yr
  • chessex polyhedral dice set4K/yr
  • chessex 12mm d65K/yr
  • warhammer dice set4K/yr

What reviews say buyers love and hate about D6 Dice

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall22%

Long lasting quality

Value For Money20%

Good value for the money

Color10%

fun color

Advertised Vs Actual Product9%

As advertised

Brightness/Shine/Glow5%

They do glow in the dark

What buyers complain about

76% of reviews
Size-Overall28%

not to the size I needed

Color15%

wish you could pick the color

Quality-Overall13%

Poor quality control

Value For Money4%

Is not worth $18 when you can get it at chessex for $5

Ease Of Use4%

couldnt get them out

D6 Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Advertised Vs Actual Product
8%
3Color
7%
4Defective Material/Parts
7%
5Value For Money
3%

Common D6 Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores D6 Dice 46/100 on Amazon United States — Skip it. The niche generates $81K/yr across 47 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved +1.8% over the last 90 days.
Search demand for D6 Dice on Amazon United States peaks in Dec, where the busiest month runs 2.3× the quietest.