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D100

Fail

Shoppers spend an estimated $57K a year here, so D100 is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$57K/yr142K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
37%top-5 click share · 13 brands · 16 sellers

Flapen Score

D100 against its category

The dotted line is the Toys & Games average. Past it, D100 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The D100 market on Amazon at a glance

Shoppers on Amazon United States searched for D100 142K times last year and spent an estimated $57K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
2.3%
Market size, estimated
$57Ka year
Peak month
December2.2× the quietest month
Top search term
d10068K searches a year

02 · Price

A sale here is worth $17.61.

Listings sell for $17.61 on average, from $8.91 to $40.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.61 that is $0 to $2K a year per listing.

Average price
$17.61inside the $15 to $100 sweet spot
Price range
$8.91–$40.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #335 within Game Accessories. It carries 402 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#335in Game Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
402per listing
Listings tracked
39

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top D100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

37%

Top 20: 88%

Open market

18%

  • Brand 130%
  • Brand 219%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (7 brands, 18%)

Demand

D100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top D100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • d10068K/yr
  • d100 dice31K/yr
  • 100 sided dice26K/yr
  • 100 sided die7K/yr
  • d 1005K/yr
  • d 100 dice5K/yr

Reviews and returns

What reviews say buyers love and hate about D100

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Print Quality”
0.8%of orders come back
“The dice are fine except that three of them are misprinted”
A buyer, on “Print Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common D100 questions

Answered from the same tracked data.