Skip to content

D100

a small market ($57K/yr) — D100 doesn't clear our bar today.

Flapen Score

49
Skip it

Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46

Market size 14Growth 18Conversion 29Competition 78Returns 96Price range 80Avg price 82Brand share 47Review moat 80Quality gap 33
This niche Category average · 3,143 niches

Is D100 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, D100 is a $57K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

D100: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.6% over the last 90 days and 2.3% of searches end in a purchase.

$57K

revenue / yr

Units sold / yr4K
Search volume / yr-13.6%142K
Conversion rate2.3%
Avg price$17.61

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 16
Top-5 product click share37%
Open market23%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement72%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews402

Top D100 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

37%

Top 20: 88%

Open market

18%

  • Poludie30%
  • DNDND19%
  • AUSTOR11%
  • CiaraQ8%
  • WizardsArcanum8%
  • FTNNGIME6%
  • Open — no brand owns it (7 brands, 18%)

D100 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR2.3%Products39Brands13Top 5 Brands77%OOS Rate1.6%Rating4.5★Reviews402Avg BSR#335
5K3KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top D100 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • d10068K/yr
  • d100 dice31K/yr
  • 100 sided dice26K/yr
  • 100 sided die7K/yr
  • d 1005K/yr
  • d 100 dice5K/yr

What reviews say buyers love and hate about D100

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall21%

They are fair and balanced

Color15%

Numbers brightly colored

Advertised Vs Actual Product11%

As advertised

Value For Money8%

Its also a good value for your money

Weight Heavy6%

appears to be weighted evenly

What buyers complain about

73% of reviews
Print Quality17%

The dice are fine except that three of them are misprinted

Color17%

some of it is blue-ish

Weight Heavy13%

It's heavy

Leak-Proof8%

Liquid was leaking out of the product when I opened it up

Advertised Vs Actual Product6%

They are misrepresenting their product

D100 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
30%
2Functionality-Overall
19%
3Size-Overall
14%
4Advertised Vs Actual Product
6%
5Defective Material/Parts
6%

Common D100 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores D100 49/100 on Amazon United States — Skip it. The niche generates $57K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.6% over the last 90 days.
Search demand for D100 on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.