d100
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Review moat
Great402.18avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.91–$40.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 142K searches
According to Flapen's Amazon United States niche tracking, d100 is a $57K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
d100 market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #335
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 1.6%
- Avg brand age
- 42 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
16
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
37%
Top 20: 88%
Open market
18%
- Poludie30%
- DNDND19%
- AUSTOR11%
- CiaraQ8%
- WizardsArcanum8%
- FTNNGIME6%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top d100 search terms
- d10068K/yr
- d100 dice31K/yr
- 100 sided dice26K/yr
- 100 sided die7K/yr
- d 1005K/yr
- d 100 dice5K/yr
Top d100 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Poludie 100 Sided Polyhedral Dice Single D100 Game Dice 100 Sided Cube with Black Pouch D100 die 48 mm (Black with Blue Number)
Poludie$9.184.3★602 rev
Poludie 100 Sided Polyhedral Dice Single D100 Game Dice 100 Sided Cube with Black Pouch D100 die 48 mm (Black with Red Number)
Poludie$9.414.3★602 rev
AUSTOR 15 Pieces Complete Polyhedral Dice Set D3-D100 Game Dice Set with a Leather Drawstring Storage Bag for Role Playing Table Games(Black & Red)
AUSTOR$11.414.6★1,209 rev
Poludie Upgraded D100 Die - 100 Sided Polyhedral Dice 50mm for D&D Games - Single Cube With Metal Storage Tin (T Purple/Blue Font)
Poludie$12.854.7★179 rev
CiaraQ DND Polyhedral Dice Set (15pcs) D4-D100 Game Dice with Dice Bag
CiaraQ$10.024.7★437 rev
Newest
by launch date
WizardsArcanum Enchanted Hollow Metal D100 Dice - 50mm DND Dice for d&d RPG & Tabletop Games for Gamers Dm with a Leather Bag (Blood)
WizardsArcanum$22.1455 rev
WizardsArcanum Enchanted Hollow Metal D100 Dice - 50mm DND Dice for d&d RPG & Tabletop Games for Gamers Dm with a Leather Bag (Colorful)
WizardsArcanum$22.2555 rev
Liquid core D100 Dice Single 100 Sided 50mm DND dice D100 Dice for Dungeons and Dragons Polyhedral Role Playing GameWarhammer 40K Sci-Fi War or Crime Theme Tabletop Gamesd100 Green
FTNNGIME$24.4043 rev
IvyFieldDice 6 Sets Complete Polyhedral Dice Set D3-D100 (15 pcs) for TRPG Tabletop Games (Black)
IvyFieldDice$40.7955 rev
Liquid core D100 Dice Single 100 Sided 50mm DND dice D100 Dice for Dungeons and Dragons Polyhedral Role Playing GameWarhammer 40K Sci-Fi War or Crime Theme Tabletop Games
FTNNGIME$24.6743 rev
Trending
90-day click momentumWizardsArcanum Enchanted Hollow Metal D100 Dice - 50mm DND Dice for d&d RPG & Tabletop Games for Gamers Dm with a Leather Bag (Blood)
WizardsArcanum$22.144.4★
CiaraQ DND Polyhedral Dice Set (15pcs) D4-D100 Game Dice with Dice Bag
CiaraQ$10.024.7★
DNDND Liquid Core D100 Dice with Floating Dragon Eye | 50mm Large 100 Sided Die | Handmade Resin Dragon Eye Dice for DND RPG Games | with Velvet Pouch
DNDND$29.774.7★
Liquid core D100 Dice Single 100 Sided 50mm DND dice D100 Dice for Dungeons and Dragons Polyhedral Role Playing GameWarhammer 40K Sci-Fi War or Crime Theme Tabletop Gamesd100 Green
FTNNGIME$24.404.1★
Poludie Upgraded D100 Die - 100 Sided Polyhedral Dice 50mm for D&D Games - Single Cube With Metal Storage Tin (T Purple/Blue Font)
Poludie$12.854.7★
What buyers say about d100
What buyers praise and complain about, mined from review topics.What buyers love
“They are fair and balanced”
“Numbers brightly colored”
“As advertised”
“Its also a good value for your money”
“appears to be weighted evenly”
“Hilarious”
“Very solid and sturdy”
“easy to read”
“These are great for betting on ones life while playing Russian roulette with the homeless for cash”
“Rolling it is smooth”
What buyers complain about
“The dice are fine except that three of them are misprinted”
“some of it is blue-ish”
“It's heavy”
“Liquid was leaking out of the product when I opened it up”
“They are misrepresenting their product”
“Very dense”
“as it can be tricky to read at first”
“Not a huge deal”
“only just lighter”
“Its a bit bigger than a golf ball”
Top return reasons
Common questions
- Is d100 profitable to sell on Amazon United States?
- The niche generates $57K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the d100 niche?
- 13 brands and 16 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in d100?
- Top complaints mined from reviews: Print Quality, Color, Weight Heavy. The return rate is 0.8%.
- When does demand for d100 peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the d100 niche?
- Listings span $8.91–$40.79; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.