custom poker chips
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$55.89avg listing price — sweet spot $15–$100
Review moat
Great441.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.77–$136.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 95K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, custom poker chips is a $89K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
custom poker chips market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $14K–$28K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 93%
- Out of stock
- 5.3%
- Avg brand age
- 56 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
30
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
24%
- Generic23%
- Enzo Goods15%
- BEQXUNIC14%
- Qansean9%
- Shueewago9%
- DA VINCI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top custom poker chips search terms
- custom poker chips62K/yr
- personalized poker chips12K/yr
- custom poker chips with logo11K/yr
- custom poker chip5K/yr
- customized poker chips5K/yr
Top custom poker chips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Custom Double-Sided UV Printed Poker Chips with Logo or Photo for Parties Weddings Trade Shows Promotions 5-100 Pack (Black)
Generic$49.774.9★63 rev
Enzo Goods Custom Poker Chips | Custom Poker Chip Sets of 5-500 | Personalized Poker Chips | Custom Poker Chips with Logo
Enzo Goods$58.614.9★82 rev
Shueewago 100 Custom Plastic Poker Chips for 9 Colors Personalized Your Image or Text Double Sided Full Color Print Put Design on a Chip for Business Cards Corporate Events Drink Token (Black)
Shueewago$70.194.5★76 rev
Custom Double-Sided UV Printed Poker Chips with Logo or Photo for Parties Weddings Trade Shows Promotions 5-100 Pack (Dark Blue)
Generic$54.084.9★63 rev
BEQXUNIC 25-500 Personalized Clay Poker Chips 1.57in / 11.5g Custom Logo Photo or Design Good for Drink Tokens Parties Businesses or Corporate Events
BEQXUNIC$61.444.5★2 rev
Newest
by launch date
BEQXUNIC 25-500 Custom Poker Chips 40mm Clay Casino Drink Tokens 11.5g Personalized with Logo Photo or Text Drink Tokens for Events Bars Business Card & Promotions
BEQXUNIC$74.651 rev
Qansean Personalized Clay Poker Chips 50-500 PCS 40mm 11.5g Heavy Casino Chips with Custom Logo Photo or Design Good for Parties Bars Business & Corporate Events
Qansean$94.803 rev
Skartam Custom Poker Chips with Logo Personalized Poker Chips Your Own Photo Text Double Sided Full Color Printing Custom Tokens for Bar Party Business Cards Promotions 10-500PCS Black
Skartam$19.683 rev
BEQXUNIC 25-500 Personalized Clay Poker Chips 1.57in / 11.5g Custom Logo Photo or Design Good for Drink Tokens Parties Businesses or Corporate Events
BEQXUNIC$61.442 rev
Qansean Custom Poker Chips 50-500 Pcs Personalized 40mm Heavy Clay Casino Chip with Custom Logo Photo or Design Good for Drink Tokens Party Business Promotions
Qansean$93.710 rev
Trending
90-day click momentumQansean Personalized Clay Poker Chips 50-500 PCS 40mm 11.5g Heavy Casino Chips with Custom Logo Photo or Design Good for Parties Bars Business & Corporate Events
Qansean$94.805.0★
BEQXUNIC 25-500 Custom Poker Chips 40mm Clay Casino Drink Tokens 11.5g Personalized with Logo Photo or Text Drink Tokens for Events Bars Business Card & Promotions
BEQXUNIC$74.655.0★
25-500 Custom Clay Chips 40mm - Double-Sided Full-Color Printing Personalized Logo/Text/Images for Poker Casino Nights Business Promotions Weddings Kids Rewards and Corporate Gifts (Black)
zoragarria$60.075.0★
Skartam Custom Poker Chips with Logo Personalized Poker Chips Your Own Photo Text Double Sided Full Color Printing Custom Tokens for Bar Party Business Cards Promotions 10-500PCS Black
Skartam$19.685.0★
Custom Double-Sided UV Printed Poker Chips with Logo or Photo for Parties Weddings Trade Shows Promotions 5-100 Pack (Dark Blue)
Generic$54.084.9★
What buyers say about custom poker chips
What buyers praise and complain about, mined from review topics.What buyers love
“good quality cards”
“Great value”
“as advertised”
“Great weight”
“Colors are great”
“The design turned out just the way we were hoping, love how they came out and very happy with the purchase and product design”
“These are very durable”
“this would be perfect If you need something to have fun with family”
“Kit is nice in weight”
“Easy, quick, quality, great price, as advertised”
What buyers complain about
“I wish I could buy a multi color pack”
“not built into the material”
“The case also isnt the best quality”
“it's very very thin”
“even those were a bit tacky”
“its also a bit flimsy for metal-like material”
“The issue is that one of the clasps has already broken off the case”
“I wouldn't want to travel a lot with them in fear the case might not hold up”
“its heavy, the case is probably a 6/10”
“Separating them requires a lot of force”
Top return reasons
Common questions
- Is custom poker chips profitable to sell on Amazon United States?
- The niche generates $89K/yr across 30 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the custom poker chips niche?
- 18 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in custom poker chips?
- Top complaints mined from reviews: Color, Material Quality, Quality-Overall. The return rate is 2.5%.
- When does demand for custom poker chips peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the custom poker chips niche?
- Listings span $14.77–$136.29; the average listing price is $55.89 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.