Custom Playmat
FailThe top 5 products take 92% of clicks, so Custom Playmat is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $90K/yr55K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 92%top-5 click share · 7 brands · 9 sellers
Flapen Score
Custom Playmat against its category
The dotted line is the Toys & Games average. Past it, Custom Playmat is stronger. Inside it, weaker.
Market
The Custom Playmat market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Playmat 55K times last year and spent an estimated $90K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $90Ka year
- Top search term
- custom playmat32K searches a year
02 · Price
A sale here is worth $25.24.
Listings sell for $25.24 on average, from $19.93 to $44.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $25.24 that is $3K to $6K a year per listing.
- Average price
- $25.24inside the $15 to $100 sweet spot
- Price range
- $19.93–$44.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Collectible Card Games. It carries 354 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 29%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Collectible Card Games
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 354per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Custom Playmat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
4%
- Brand 147%
- Brand 223%
- Brand 310%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (1 brand, 4%)
Search terms
Top Custom Playmat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- custom playmat32K/yr
- custom mtg playmat8K/yr
- custom tcg playmat4K/yr
- mtg custom playmat3K/yr
- custom play mat3K/yr
- custom playmat mtg4K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Playmat
We read the reviews and the return reasons for every product selling here.
“Terrible quality assurance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Playmat questions
Answered from the same tracked data.








