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Custom Playmat

Fail

The top 5 products take 92% of clicks, so Custom Playmat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$90K/yr55K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
92%top-5 click share · 7 brands · 9 sellers

Flapen Score

Custom Playmat against its category

The dotted line is the Toys & Games average. Past it, Custom Playmat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Playmat market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Playmat 55K times last year and spent an estimated $90K. The top 5 brands take 92% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
6.5%
Market size, estimated
$90Ka year
Top search term
custom playmat32K searches a year

02 · Price

A sale here is worth $25.24.

Listings sell for $25.24 on average, from $19.93 to $44.46. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $25.24 that is $3K to $6K a year per listing.

Average price
$25.24inside the $15 to $100 sweet spot
Price range
$19.93–$44.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Collectible Card Games. It carries 354 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
29%
Out of stock, average day
0.0%
Average rank
#46in Collectible Card Games
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
354per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Custom Playmat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

4%

  • Brand 147%
  • Brand 223%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Search terms

Top Custom Playmat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom playmat32K/yr
  • custom mtg playmat8K/yr
  • custom tcg playmat4K/yr
  • mtg custom playmat3K/yr
  • custom play mat3K/yr
  • custom playmat mtg4K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Playmat

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Terrible quality assurance”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Custom Playmat questions

Answered from the same tracked data.