Custom Playmat
a concentrated shelf (top 5 take 92% of clicks) — Custom Playmat doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Custom Playmat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Custom Playmat is a $90K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Custom Playmat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +7.1% over the last 90 days and 6.5% of searches end in a purchase.
$90K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Custom Playmat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FROGIGO Custom Playmat 24 x 14 Non-Slip with Mat Bag - Printable Play Zone & Optional Stitched Edging Any Image Printed Your Design Tournament and Card Game Legal
- Price
- $23.84
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 3y ago
Custom Playmat for TCG Card Playing Game with Mat Bag Personalize Your Gaming Experience Different Playzones Design Options Non-Slip Surface for Pokemon MTG Yu-Gi-Oh Lorcana Card Game
- Price
- $21.19
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 2y ago
Blissful Diary Vegan Leather Baby Play Mat 50x50 Beige
- Price
- $44.46
- Rating
- 4.7/5
- Reviews
- 932
- Age
- 1y ago
Custom Collectible Card Game Playmat Tournament-Legal TCG Mat
- Price
- $24.94
- Rating
- 4.2/5
- Reviews
- 310
- Age
- 2y ago
ZWHDSLC Custom Playmat 24 x 14 Non-Slip TCG Play Mats Include Storage Bag - Printable Play Zone Any Image Printed Your Design Tournament and Card Game Legal
- Price
- $21.29
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 1y ago
Trending
90-day click momentumBlissful Diary Vegan Leather Baby Play Mat 50x50 Beige
- Price
- $44.46
- Rating
- 4.7/5
- Reviews
- 932
- Age
- 1y ago
Playmat for MTG Size 24 x 14 inches Personalized TCG Card Game Mat for Magic The Gathering Players Unique Ideal for Card Game Enthusiasts Dogmeat Ever Loyal
- Price
- $21.00
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 1y ago
ZWHDSLC Custom Playmat 24 x 14 Non-Slip TCG Play Mats Include Storage Bag - Printable Play Zone Any Image Printed Your Design Tournament and Card Game Legal
- Price
- $21.29
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 1y ago
FROGIGO Custom Playmat 24 x 14 Non-Slip with Mat Bag - Printable Play Zone & Optional Stitched Edging Any Image Printed Your Design Tournament and Card Game Legal
- Price
- $23.84
- Rating
- 4.8/5
- Reviews
- 618
- Age
- 3y ago
Custom Playmat for TCG Card Playing Game with Mat Bag Personalize Your Gaming Experience Different Playzones Design Options Non-Slip Surface for Pokemon MTG Yu-Gi-Oh Lorcana Card Game
- Price
- $21.19
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 2y ago
Newest
by launch dateBlissful Diary Vegan Leather Baby Play Mat 50x50 Beige
- Price
- $44.46
- Rating
- 4.7/5
- Reviews
- 932
- Age
- 1y ago
ZWHDSLC Custom Playmat 24 x 14 Non-Slip TCG Play Mats Include Storage Bag - Printable Play Zone Any Image Printed Your Design Tournament and Card Game Legal
- Price
- $21.29
- Rating
- 4.8/5
- Reviews
- 123
- Age
- 1y ago
Custom Playmat TCG 14x24 Inches Upload Your Image Sublimation Desk Mat/Play Mat Non Slip Stitched Edges Rubber for Trading Card Games (Final Fantasy MTG Yugioh One Piece Pokemon etc.)
- Price
- $19.93
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago
Playmat for MTG Size 24 x 14 inches Personalized TCG Card Game Mat for Magic The Gathering Players Unique Ideal for Card Game Enthusiasts Dogmeat Ever Loyal
- Price
- $21.00
- Rating
- 4.8/5
- Reviews
- 54
- Age
- 1y ago
Custom Playmat for TCG Card Playing Game with Mat Bag Personalize Your Gaming Experience Different Playzones Design Options Non-Slip Surface for Pokemon MTG Yu-Gi-Oh Lorcana Card Game
- Price
- $21.19
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
9
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
4%
- FROGIGO47%
- FPGIYXK23%
- Blissful Diary10%
- Personalized Living6%
- ZWHDSLC6%
- Qindaiwen4%
- Open — no brand owns it (1 brand, 4%)
Top Custom Playmat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- custom playmat32K/yr
- custom mtg playmat8K/yr
- custom tcg playmat4K/yr
- mtg custom playmat3K/yr
- custom play mat3K/yr
- custom playmat mtg4K/yr
What reviews say buyers love and hate about Custom Playmat
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Great quality mat”
“Reasonable price”
“Exactly as described”
“Amazing, and more affordable than buying at a shop, especially with the custom design”
“Amazing quality and very vibrant colors”
What buyers complain about
75% of reviews“Terrible quality assurance”
“Dark and DULL”
“Cards are already expensive enough”
“Had rubber smell”
“it doesnt look like it”
Custom Playmat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Custom Playmat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
