Cupcake Toy
FailShoppers spend an estimated $30K a year here, so Cupcake Toy is a Fail.
- Flapen Score
- 34 / 100Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 4634
- Market size
- $30K/yr63K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 50 sellers
Flapen Score
Cupcake Toy against its category
The dotted line is the Toys & Games average. Past it, Cupcake Toy is stronger. Inside it, weaker.
Market
The Cupcake Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Cupcake Toy 63K times last year and spent an estimated $30K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $30Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- cupcake toy22K searches a year
02 · Price
A sale here is worth $17.46.
Listings sell for $17.46 on average, from $9.56 to $34.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.46 that is $2K to $4K a year per listing.
- Average price
- $17.46inside the $15 to $100 sweet spot
- Price range
- $9.56–$34.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #269 within Early Development & Activity Toys. It carries 2,557 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #269in Early Development & Activity Toys
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 2,557per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Cupcake Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Bake & Decorate Wooden Cupcake Kit with Play Food Toppings & Play Kitchen Accessories Preschool Learning Toys for Girls & Boys 3+
- Price
- $15.85
- Rating
- 4.8/5
- Reviews
- 2,631
- Age
- 16y ago

Popular Playthings Magnetic Bake & Play Cupcakes Set Deluxe
- Price
- $34.65
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 1y ago

Learning Resources Smart Snacks Shape Sorting Cupcakes
- Price
- $26.25
- Rating
- 4.6/5
- Reviews
- 3,410
- Age
- 15y ago

RAINBOW TOYFROG Cupcake Toy Toddler Toy Learning Colors and Shape-Shape Sorting Toys for Toddlers-Geometry Manipulatives Toddler Sensory Toys for Kids - Child Montessori Toys for Girls Boys
- Price
- $10.50
- Rating
- 4.7/5
- Reviews
- 384
- Age
- 3y ago

HERSITY Wooden Cupcakes Toys Pretend Play Food Desserts Kids Baking Set Kitchen Playset for Toddlers 3-5 Tea Party for Little Girls Cooking Games Age 3 4 5 Years Old Girls Boys
- Price
- $13.83
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 2y ago
Trending
estimated 90-day click momentum
Popular Playthings Magnetic Bake & Play Cupcakes Set Classic
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 4mo ago

Melissa & Doug Play to Go Food Cups 2-Pack Toy Bundle
- Price
- $17.12
- Rating
- 4.8/5
- Reviews
- 420
- Age
- 2y ago

funnysquee Slow Rising Ice Cream Cake Cup Squishies Toy for Kids Birthday Gift Cute Stress Relief Simulation Lovely Squishys Squishi Squeeze Toys
- Price
- $10.02
- Rating
- 4.4/5
- Reviews
- 405
- Age
- 4y ago

GIFTEXPRESS 17 PCS Pretend Play Food Dessert Set Sweet Treats Assortment Donuts Cupcakes Ice Cream Candy Bars Assorted Dessert Toys for Kids Valentine Toy Set
- Price
- $9.85
- Rating
- 4.5/5
- Reviews
- 593
- Age
- 5y ago

mushie Silicone Mix and Match Cupcake Toy 4 Pack | Mold Free
- Price
- $24.85
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 2y ago
Newest
by launch date
Popular Playthings Magnetic Bake & Play Cupcakes Set Classic
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 4mo ago

Learning Resources Mini Counting Cupcakes - Birthday Cake Sensory Toys Montessori Preschool Activities Kitchen Play Food Sets for Kids Fine Motor Games
- Price
- $16.44
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

Popular Playthings Magnetic Bake & Play Cupcakes Set Deluxe
- Price
- $34.65
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 1y ago

Slice and Bake Wooden Cookie Play Food Set for Kids Kitchen - Toy Food Accessories - Kids Pretend Cookies and Baking Sheet Toy Baking Set for 3+ Year Old Boys Girls Birthday Gifts
- Price
- $20.01
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 2y ago

HERSITY Wooden Cupcakes Toys Pretend Play Food Desserts Kids Baking Set Kitchen Playset for Toddlers 3-5 Tea Party for Little Girls Cooking Games Age 3 4 5 Years Old Girls Boys
- Price
- $13.83
- Rating
- 4.3/5
- Reviews
- 214
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
50
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
11%
- Melissa & Doug30%
- POPULAR PLAYTHINGS21%
- Learning Resources16%
- RAINBOW TOYFROG12%
- GiftExpress6%
- HERSITY4%
- Open — no brand owns it (5 brands, 11%)
Demand
Cupcake Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Cupcake Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cupcake toy22K/yr
- melissa and doug cupcake set10K/yr
- cupcake toys9K/yr
- toy cupcakes8K/yr
- play cupcakes7K/yr
- muffin toy3K/yr
- melissa and doug cupcake3K/yr
Reviews and returns
What reviews say buyers love and hate about Cupcake Toy
We read the reviews and the return reasons for every product selling here.
“they are very loose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupcake Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








