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Crystal Flyers

Fail

The top 5 brands take 100% of clicks, so Crystal Flyers is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$134K/yr166K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
98%top-5 click share · 4 brands · 5 sellers

Flapen Score

Crystal Flyers against its category

The dotted line is the Toys & Games average. Past it, Crystal Flyers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Flyers market on Amazon at a glance

Shoppers on Amazon United States searched for Crystal Flyers 166K times last year and spent an estimated $134K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
2.9%
Market size, estimated
$134Ka year
Peak month
December4.4× the quietest month
Top search term
sky dancers53K searches a year

02 · Price

A sale here is worth $27.83.

Listings sell for $27.83 on average, from $20.85 to $45.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $27.83 that is $14K to $21K a year per listing.

Average price
$27.83inside the $15 to $100 sweet spot
Price range
$20.85–$45.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #131 within Dolls. It carries 4,528 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
25.6%
Average rank
#131in Dolls
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
4,528per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Crystal Flyers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 32%
  • Brand 42%

Demand

Crystal Flyers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Crystal Flyers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sky dancers53K/yr
  • sky dancer35K/yr
  • sky dancers flying dolls33K/yr
  • sky dancer toy8K/yr
  • crystal flyers22K/yr
  • skydancer5K/yr
  • hatchimals pixies crystal flyers2K/yr
  • crystal flyer4K/yr
  • hatchimals crystal flyers2K/yr
  • flying fairy toys for girls pull string926/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Flyers

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Fun/Entertainment Experience”
30%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“These are incredibly cheaply made”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Crystal Flyers questions

Answered from the same tracked data.