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Cryptid

Fail

The top 5 brands take 93% of clicks, so Cryptid is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$94K/yr211K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
77%top-5 click share · 8 brands · 36 sellers

Flapen Score

Cryptid against its category

The dotted line is the Toys & Games average. Past it, Cryptid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cryptid market on Amazon at a glance

Shoppers on Amazon United States searched for Cryptid 211K times last year and spent an estimated $94K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
2.5%
Market size, estimated
$94Ka year
Peak month
December7.7× the quietest month
Top search term
cryptid115K searches a year

02 · Price

A sale here is worth $17.63.

Listings sell for $17.63 on average, from $6.77 to $37.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $17.63 that is $26K to $35K a year per listing.

Average price
$17.63inside the $15 to $100 sweet spot
Price range
$6.77–$37.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$35K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,216 within Dedicated Deck Card Games. It carries 942 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,216in Dedicated Deck Card Games
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
942per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cryptid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

36

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

4%

  • Brand 161%
  • Brand 217%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Cryptid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Cryptid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cryptid115K/yr
  • twisted cryptids49K/yr
  • cryptid board game11K/yr
  • cryptid toys11K/yr
  • twisted cryptids board game19K/yr
  • cryptid game5K/yr
  • twisted cryptids game2K/yr

Reviews and returns

What reviews say buyers love and hate about Cryptid

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Value For Money”
1.0%of orders come back
“Not worth 10.00 at all”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cryptid questions

Answered from the same tracked data.