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crayons party favors for kids

Launch it

A $6.2M/yr market growing +110.2% this quarter with returns at 0.6% — clears our launch bar.

Market size 99Growth 95Conversion 97Competition 28Returns 97Price range 73Avg price 88Brand share 0Review moat 25Quality gap 15

Market size

Incredible$6.2M

$6.2M/yr · 2.1M searches

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Incredible+110.2%

90-day search growth — must beat 0% to launch

Avg price

Great$20.30

avg listing price — sweet spot $15–$100

Price range

Good$1.31–$51.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,969.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, crayons party favors for kids is a $6.2M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 63/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

crayons party favors for kids market data

Units sold / yr
300K–400K
avg 8,000–10,000/product
Revenue / yr
$6.1M–$8.1M
units × avg price
Conversion rate
14.4%
Avg BSR
#111
Page quality
0%
Prime
94%
Sponsored
76%
Out of stock
1.0%
Avg brand age
48 months
Avg seller age
131 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

559

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Crayola86%
  • Cra-Z-Art5%
  • Madisi4%
  • Bedwina3%
  • CrayonKing2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +110.2% search growth over the last 90 days.
100K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.4×

Top crayons party favors for kids search terms

  • crayons bulk574K/yr
  • crayola crayons 24 count423K/yr
  • 24 count crayola crayons61K/yr
  • bulk crayons170K/yr
  • crayons 24 count248K/yr
  • crayons bulk individual packs81K/yr
  • crayola crayons bulk91K/yr
  • 24 pack crayons39K/yr
  • crayons 2425K/yr
  • 24 crayola crayons54K/yr
All search terms

Top crayons party favors for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$620K20%$1.2M30%$1.9M40%$2.5M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about crayons party favors for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“not over priced”

Quality-Overall19%

“Excellent product”

Color19%

“the colors are perfect”

Advertised Vs Actual Product9%

“As advertised”

Gifting Purpose5%

“Gift”

Size-Overall3%

“Great size”

Fun/Entertainment Experience3%

“Great to have childrens parties”

Durability3%

“they did not break easy”

Educational-Overall2%

“Having four packs is especially convenient for classrooms, teachers, or families with multiple children”

Storage Capacity2%

“This made it easier to store”

What buyers complain about

Color24%

“didn't offer the results I wanted after coloring”

Size-Overall22%

“Small Crayons”

Quality-Overall9%

“Boxes are not good quality”

Value For Money4%

“I see why these are cheaper”

Product Condition4%

“Pretty sure we were sent a used/returned product which was not correct”

Mess Free3%

“what a mess I received”

Educational-Overall3%

“I still haven't received school starts in less than a month”

Ethical Trade/Fair Trade3%

“Received one box not three not sure if its a scam or a mistake just not worth the aggravation”

Gifting Purpose3%

“Just kind of a bummer since its for a donation to a school”

Hard Feel3%

“They are not smooth”

Top return reasons

Value For Money55%
Size-Overall15%
Defective Material/Parts6%
Color5%
Advertised Vs Actual Product5%
Quality-Overall3%
Product Condition2%
Functionality-Overall1%
Weight Heavy1%
Smell1%

Common questions

Is crayons party favors for kids profitable to sell on Amazon United States?
The niche generates $6.2M/yr across 17 tracked products. 90-day search growth is +110.2%. Flapen's verdict: Launch it (63/100).
How competitive is the crayons party favors for kids niche?
5 brands and 559 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in crayons party favors for kids?
Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 0.6%.
When does demand for crayons party favors for kids peak?
Demand peaks in Jul; the busiest month runs 3.4× the quietest.
What does it cost to enter the crayons party favors for kids niche?
Listings span $1.31–$51.20; the average listing price is $20.30 (sweet spot $15–$100). The average incumbent carries 3,969 reviews — the moat a new listing must climb.