crayons for adult coloring
Launch itA $7.1M/yr market growing +26.7% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$7.1M$7.1M/yr · 5.5M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good$0.87–$51.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.58avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,622.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crayons for adult coloring is a $7.1M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Launch it — 60/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
crayons for adult coloring market data
- Units sold / yr
- 600K–800K
- avg 12,500–15,000/product
- Revenue / yr
- $8.1M–$10.9M
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
595
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
0%
- Crayola84%
- Cra-Z-Art13%
- Officygnet2%
- Madisi1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.7% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.0×
Top crayons for adult coloring search terms
- crayons3.3M/yr
- crayola crayons1.1M/yr
- crayons for kids ages 4-8239K/yr
- crayon180K/yr
- kids crayons137K/yr
- crayons crayola67K/yr
- crayons for adult coloring books90K/yr
- crayons for kids78K/yr
- crayolas33K/yr
- crayones36K/yr
Top crayons for adult coloring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Crayons 24 ct (Pack of 2)
Crayola$7.094.8★12,078 rev
Crayola Crayons Bundle (3 Pack)
Crayola$8.454.8★3,092 rev
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
Cra-Z-Art$1.684.6★4,689 rev
Crayola Crayons Bulk (24 Packs) Teacher Classroom Must Haves & Essentials School Supplies for Kids Gifts Ages 3+
Crayola$23.604.8★7,509 rev
Crayola Mini Twistables Crayons for Kids (50ct) Cute Back to School Supplies for Kids Crayons for Coloring Books Gift for Toddlers Girls & Boys Arts & Crafts 3+
Crayola$12.424.7★50,545 rev
Newest
by launch date
Crayola Crayon Tub Limited Edition Colors (288ct) Bulk Coloring Crayons for Kids with Storage Tub Classroom & Art Supplies for Teachers Ages 3+
Crayola$28.80727 rev
Crayola Crayon Box (64 Count) With Limited Edition Colors & Plastic Case Arts & Crafts Coloring Supplies for Kids Back to School Essentials Ages 3+
Crayola$10.04917 rev
16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls
Officygnet$14.90338 rev
![Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/41LPb9f9ScL.jpg)
Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]
Crayola$24.726,912 rev
Crayola Crayons 24 Colors (Pack of 4)
Crayola$9.81791 rev
Trending
90-day click momentum
Crayola Crayons Bulk School Supplies For Kids 24 Count Crayon Box (Pack Of 6) Assorted Colors
Crayola$12.504.8★
Crayola Crayons 24 ct (Pack of 2)
Crayola$7.094.8★
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
Cra-Z-Art$1.684.6★
Crayola Classic Color Pack Crayons 16 ea (Pack of 2)
Crayola$7.004.8★
Crayola Crayon Classpack Teacher Classroom Must Haves Bulk Back to School Supplies Elementary & Kindergarten Wishlist 16 Colors (50 Each) 800 Ct
Crayola$51.204.8★
What buyers say about crayons for adult coloring
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Great variety”
“Good deal”
“- easy for my toddler to hold”
“Just the right size”
“It is durable”
“a lot of fun”
“Birthday gift”
“Exactly what I wanted”
“These remain sharp”
What buyers complain about
“Dull color”
“Boxes are not good quality”
“But they are not durable”
“Size confusion”
“This product was used”
“Not a great presentation at any price”
“Harder to use”
“I couldn't sharpen regular colored pencils”
“And breaks apart fairly quickly”
“thick like typical crayons are”
Top return reasons
Common questions
- Is crayons for adult coloring profitable to sell on Amazon United States?
- The niche generates $7.1M/yr across 30 tracked products. 90-day search growth is +26.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the crayons for adult coloring niche?
- 4 brands and 595 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in crayons for adult coloring?
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for crayons for adult coloring peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the crayons for adult coloring niche?
- Listings span $0.87–$51.20; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 7,623 reviews — the moat a new listing must climb.