Skip to content

Crayons for Adult Coloring

Crayons for Adult Coloring clears our launch bar: a $7.1M/yr market growing +26.7% this quarter with returns at 0.7%.

Flapen Score

60
Launch it

Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46

Market size 99Growth 54Conversion 85Competition 60Returns 96Price range 72Avg price 63Brand share 0Review moat 23Quality gap 16
This niche Category average · 3,143 niches

Is Crayons for Adult Coloring profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Crayons for Adult Coloring is a $7.1M/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Launch it — 60/100.

Crayons for Adult Coloring: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +26.7% over the last 90 days and 9.6% of searches end in a purchase.

$7.1M

revenue / yr

Units sold / yr800K
Search volume / yr+26.7%5.5M
Conversion rate9.6%
Avg price$13.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 595
Top-5 product click share49%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews7,623

Top Crayons for Adult Coloring products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$286K$571K$857K$1.1M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

595

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

0%

  • Crayola84%
  • Cra-Z-Art13%
  • Officygnet2%
  • Madisi1%
  • Open — no brand owns it (0%)

Crayons for Adult Coloring demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.5MCVR9.6%Products30Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews7,623Avg BSR#49
225K175KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.0×

Top Crayons for Adult Coloring search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crayons3.3M/yr
  • crayola crayons1.1M/yr
  • crayons for kids ages 4-8239K/yr
  • crayon180K/yr
  • kids crayons137K/yr
  • crayons crayola67K/yr
  • crayons for adult coloring books90K/yr
  • crayons for kids78K/yr
  • crayolas33K/yr
  • crayones36K/yr

What reviews say buyers love and hate about Crayons for Adult Coloring

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Color25%

Beautiful colors

Quality-Overall17%

Great variety

Value For Money11%

Good deal

Ease Of Use5%

- easy for my toddler to hold

Size-Overall5%

Just the right size

What buyers complain about

81% of reviews
Color40%

Dull color

Quality-Overall11%

Boxes are not good quality

Durability11%

But they are not durable

Size-Overall5%

Size confusion

Product Condition4%

This product was used

Crayons for Adult Coloring return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
34%
2Color
14%
3Size-Overall
12%
4Defective Material/Parts
8%
5Product Condition
8%

Common Crayons for Adult Coloring questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crayons for Adult Coloring 60/100 on Amazon United States — Launch it. The niche generates $7.1M/yr across 30 tracked products. Search demand moved +26.7% over the last 90 days.
Search demand for Crayons for Adult Coloring on Amazon United States peaks in Jul–Aug–Dec, where the busiest month runs 2.0× the quietest.