Crayons
MaybeShoppers spend an estimated $7.0M a year here. But the top 5 brands take 100% of clicks, so Crayons is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 4660
- Market size
- $7.0M/yr5.4M searches / yr
- 90-day growth
- +29.2%search demand this quarter
- Competition
- 49%top-5 click share · 4 brands · 595 sellers
Flapen Score
Crayons against its category
The dotted line is the Toys & Games average. Past it, Crayons is stronger. Inside it, weaker.
Market
The Crayons market on Amazon at a glance
Shoppers on Amazon United States searched for Crayons 5.4M times last year and spent an estimated $7.0M. All 4 brands take every click. Demand peaks in Jul–Aug–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.0M a year.
- Searches, last 12 months
- 5.4M
- Growth, 90 days vs prior 90
- +29.2%
- Conversion, latest week
- 9.6%
- Market size, estimated
- $7.0Ma year
- Peak month
- July2.2× the quietest month
- Top search term
- crayons3.3M searches a year
02 · Price
A sale here is worth $13.58.
Listings sell for $13.58 on average, from $0.87 to $51.20. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $13.58 that is $170K to $204K a year per listing.
- Average price
- $13.58under the $15 to $100 sweet spot
- Price range
- $0.87–$51.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $170K–$204K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Drawing & Painting Supplies. It carries 7,623 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Drawing & Painting Supplies
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 7,623per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Crayons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Crayons 24 ct (Pack of 2)
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 12,078
- Age
- 16y ago

Crayola Crayons Bundle (3 Pack)
- Price
- $8.45
- Rating
- 4.8/5
- Reviews
- 3,092
- Age
- 11y ago

Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
- Price
- $1.68
- Rating
- 4.6/5
- Reviews
- 4,689
- Age
- 12y ago

Crayola Crayons Bulk (24 Packs) Teacher Classroom Must Haves & Essentials School Supplies for Kids Gifts Ages 3+
- Price
- $23.60
- Rating
- 4.8/5
- Reviews
- 7,509
- Age
- 11y ago

Crayola Mini Twistables Crayons for Kids (50ct) Cute Back to School Supplies for Kids Crayons for Coloring Books Gift for Toddlers Girls & Boys Arts & Crafts 3+
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 50,545
- Age
- 8y ago
Trending
estimated 90-day click momentum
Crayola Crayons Bulk School Supplies For Kids 24 Count Crayon Box (Pack Of 6) Assorted Colors
- Price
- $12.50
- Rating
- 4.8/5
- Reviews
- 7,825
- Age
- 16y ago

Crayola Crayons 24 ct (Pack of 2)
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 12,078
- Age
- 16y ago

Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
- Price
- $1.68
- Rating
- 4.6/5
- Reviews
- 4,689
- Age
- 12y ago

Crayola Classic Color Pack Crayons 16 ea (Pack of 2)
- Price
- $7.00
- Rating
- 4.8/5
- Reviews
- 1,681
- Age
- 12y ago

Crayola Crayon Classpack Teacher Classroom Must Haves Bulk Back to School Supplies Elementary & Kindergarten Wishlist 16 Colors (50 Each) 800 Ct
- Price
- $51.20
- Rating
- 4.8/5
- Reviews
- 1,769
- Age
- 23y ago
Newest
by launch date
Crayola Crayon Tub Limited Edition Colors (288ct) Bulk Coloring Crayons for Kids with Storage Tub Classroom & Art Supplies for Teachers Ages 3+
- Price
- $28.80
- Rating
- 4.8/5
- Reviews
- 727
- Age
- 1y ago

Crayola Crayon Box (64 Count) With Limited Edition Colors & Plastic Case Arts & Crafts Coloring Supplies for Kids Back to School Essentials Ages 3+
- Price
- $10.04
- Rating
- 4.8/5
- Reviews
- 917
- Age
- 1y ago

16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls
- Price
- $14.90
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 1y ago
![Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/41LPb9f9ScL.jpg)
Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]
- Price
- $24.72
- Rating
- 4.8/5
- Reviews
- 6,912
- Age
- 6y ago

Crayola Crayons 24 Colors (Pack of 4)
- Price
- $9.81
- Rating
- 4.8/5
- Reviews
- 791
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
595
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 91%
Open market
0%
- Crayola84%
- Cra-Z-Art13%
- Officygnet2%
- Madisi1%
Demand
Crayons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Crayons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crayons3.3M/yr
- crayola crayons1.1M/yr
- crayons for kids ages 4-8239K/yr
- crayon180K/yr
- kids crayons137K/yr
- crayons crayola67K/yr
- crayons for kids78K/yr
- crayons for toddlers 3-530K/yr
- crayolas33K/yr
- crayones36K/yr
Reviews and returns
What reviews say buyers love and hate about Crayons
We read the reviews and the return reasons for every product selling here.
“Dull color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crayons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








