Crayons
Crayons clears our launch bar: a $7.0M/yr market growing +29.2% this quarter with returns at 0.7%.
Flapen Score
Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46
Is Crayons profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Crayons is a $7.0M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Launch it — 60/100.
Crayons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +29.2% over the last 90 days and 9.6% of searches end in a purchase.
$7.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 30 products
Top Crayons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Crayons 24 ct (Pack of 2)
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 12,078
- Age
- 16y ago
Crayola Crayons Bundle (3 Pack)
- Price
- $8.45
- Rating
- 4.8/5
- Reviews
- 3,092
- Age
- 11y ago
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
- Price
- $1.68
- Rating
- 4.6/5
- Reviews
- 4,689
- Age
- 12y ago
Crayola Crayons Bulk (24 Packs) Teacher Classroom Must Haves & Essentials School Supplies for Kids Gifts Ages 3+
- Price
- $23.60
- Rating
- 4.8/5
- Reviews
- 7,509
- Age
- 11y ago
Crayola Mini Twistables Crayons for Kids (50ct) Cute Back to School Supplies for Kids Crayons for Coloring Books Gift for Toddlers Girls & Boys Arts & Crafts 3+
- Price
- $12.42
- Rating
- 4.7/5
- Reviews
- 50,545
- Age
- 8y ago
Trending
90-day click momentum
Crayola Crayons Bulk School Supplies For Kids 24 Count Crayon Box (Pack Of 6) Assorted Colors
- Price
- $12.50
- Rating
- 4.8/5
- Reviews
- 7,825
- Age
- 16y ago
Crayola Crayons 24 ct (Pack of 2)
- Price
- $7.09
- Rating
- 4.8/5
- Reviews
- 12,078
- Age
- 16y ago
Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential
- Price
- $1.68
- Rating
- 4.6/5
- Reviews
- 4,689
- Age
- 12y ago
Crayola Classic Color Pack Crayons 16 ea (Pack of 2)
- Price
- $7.00
- Rating
- 4.8/5
- Reviews
- 1,681
- Age
- 12y ago
Crayola Crayon Classpack Teacher Classroom Must Haves Bulk Back to School Supplies Elementary & Kindergarten Wishlist 16 Colors (50 Each) 800 Ct
- Price
- $51.20
- Rating
- 4.8/5
- Reviews
- 1,769
- Age
- 23y ago
Newest
by launch date
Crayola Crayon Tub Limited Edition Colors (288ct) Bulk Coloring Crayons for Kids with Storage Tub Classroom & Art Supplies for Teachers Ages 3+
- Price
- $28.80
- Rating
- 4.8/5
- Reviews
- 727
- Age
- 1y ago
Crayola Crayon Box (64 Count) With Limited Edition Colors & Plastic Case Arts & Crafts Coloring Supplies for Kids Back to School Essentials Ages 3+
- Price
- $10.04
- Rating
- 4.8/5
- Reviews
- 917
- Age
- 1y ago
16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls
- Price
- $14.90
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 1y ago
![Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/41LPb9f9ScL.jpg)
Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]
- Price
- $24.72
- Rating
- 4.8/5
- Reviews
- 6,912
- Age
- 6y ago
Crayola Crayons 24 Colors (Pack of 4)
- Price
- $9.81
- Rating
- 4.8/5
- Reviews
- 791
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
595
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
0%
- Crayola84%
- Cra-Z-Art13%
- Officygnet2%
- Madisi1%
Crayons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.2×
Top Crayons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayons3.3M/yr
- crayola crayons1.1M/yr
- crayons for kids ages 4-8239K/yr
- crayon180K/yr
- kids crayons137K/yr
- crayons crayola67K/yr
- crayons for kids78K/yr
- crayons for toddlers 3-530K/yr
- crayolas33K/yr
- crayones36K/yr
What reviews say buyers love and hate about Crayons
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Beautiful colors”
“Great variety”
“Good deal”
“- easy for my toddler to hold”
“Just the right size”
What buyers complain about
81% of reviews“Dull color”
“Boxes are not good quality”
“But they are not durable”
“Size confusion”
“This product was used”
Crayons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crayons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
