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crayon party favors

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 22Conversion 77Competition 66Returns 96Price range 71Avg price 80Brand share 25Review moat 41Quality gap 16

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$16.86

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$0.87–$48.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,354.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Market size

Bad$64K

$64K/yr · 51K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, crayon party favors is a $64K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–Jun–Jul–Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

crayon party favors market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$84K–$101K
units × avg price
Conversion rate
7.5%
Avg BSR
#41
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
1.1%
Avg brand age
43 months
Avg seller age
118 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

470

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

7%

  • CrayonKing31%
  • Crayola31%
  • Madisi11%
  • Craytastic!9%
  • Lucky Art Crayonology7%
  • Bedwina4%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -5.2% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.9×

Top crayon party favors search terms

  • 4 pack crayons11K/yr
  • 4 pack crayons for kids bulk10K/yr
  • crayons 4 pack5K/yr
  • crayons party favors for kids5K/yr
  • small box of crayons4K/yr
  • party favor crayons for kids3K/yr
  • small pack of crayons party favor3K/yr
  • crayon favors3K/yr
  • crayon packs of 43K/yr
  • mini crayon packs party favors3K/yr
All search terms

Top crayon party favors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about crayon party favors

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great Value”

Color19%

“vibrant colors”

Quality-Overall16%

“These crayons are great quality”

Advertised Vs Actual Product9%

“Exactly as described”

Size-Overall5%

“Great size”

Fun/Entertainment Experience5%

“Keeps the kids entertained”

Ease Of Use4%

“It was easy to peel”

Durability3%

“dont break easily”

Gifting Purpose3%

“Perfect for gifts at school”

Educational-Overall1%

“Perfect for school supplies, classrooms, and creative activities at home”

What buyers complain about

Size-Overall21%

“Small Crayons”

Color13%

“they are waxy when you color with them”

Advertised Vs Actual Product10%

“False advertisement”

Durability9%

“Easy breakage or come broken”

Quality-Overall6%

“Cheap”

Strength5%

“They unfortunately break kinda easy”

Ease Of Use3%

“I could not use them”

Educational-Overall2%

“I still haven't received school starts in less than a month”

Hard Feel2%

“They are not smooth”

Ethical Trade/Fair Trade2%

“Received one box not three not sure if its a scam or a mistake just not worth the aggravation”

Top return reasons

Value For Money38%
Size-Overall21%
Defective Material/Parts10%
Advertised Vs Actual Product7%
Color6%
Quality-Overall5%
Product Condition3%
Gifting Purpose2%
Leak-Proof1%
Display Colors1%

Common questions

Is crayon party favors profitable to sell on Amazon United States?
The niche generates $64K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (47/100).
How competitive is the crayon party favors niche?
10 brands and 470 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in crayon party favors?
Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for crayon party favors peak?
Demand peaks in Apr–Jun–Jul–Aug–Sep; the busiest month runs 4.9× the quietest.
What does it cost to enter the crayon party favors niche?
Listings span $0.87–$48.83; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 2,354 reviews — the moat a new listing must climb.