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Crayon Holder

Crayon Holder shows a sweet-spot price point ($22.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

Market size 25Growth 64Conversion 23Competition 79Returns 82Price range 78Avg price 95Brand share 74Review moat 26Quality gap 30
This niche Category average · 3,143 niches

Is Crayon Holder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Crayon Holder is a $102K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.

Crayon Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +43.1% over the last 90 days and 1.8% of searches end in a purchase.

$102K

revenue / yr

Units sold / yr8K
Search volume / yr+43.1%247K
Conversion rate1.8%
Avg price$22.88

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers36 · 121
Top-5 product click share36%
Open market40%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement79%
New entrants (1y)10· 2 succeeded
Avg rating4.6★
Avg reviews3,934

Top Crayon Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$3K$6K$9K$12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

121

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

36%

Top 20: 73%

Open market

35%

  • Crayola36%
  • Wenqik10%
  • Gueevin5%
  • Citylife5%
  • ARSTPEOE4%
  • OKKOSTAR4%

Crayon Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume247KCVR1.8%Products53Brands36Top 5 Brands60%OOS Rate2.0%Rating4.6★Reviews3,934Avg BSR#581
13K8KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Top Crayon Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • crayon organizer73K/yr
  • crayon organizer for classroom27K/yr
  • crayon caddy24K/yr
  • crayola crayons 12017K/yr
  • big box of crayons12K/yr
  • crayon bucket6K/yr
  • crayon organizer for kids18K/yr
  • crayon tub11K/yr
  • 120 crayola crayons6K/yr
  • large box of crayons6K/yr

What reviews say buyers love and hate about Crayon Holder

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall14%

Great variety

Size-Overall11%

fits all my needs

Storage Capacity10%

Holds so many things

Color10%

Great assortment of colors

Strength7%

The box itself is sturdy

What buyers complain about

68% of reviews
Size-Overall20%

big

Color17%

Faded pigment

Quality-Overall8%

The quality of this box is not as good as it was described

Strength5%

so flimsy

Material Quality5%

Cheap material

Crayon Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Value For Money
5%
3Defective Material/Parts
5%
4Advertised Vs Actual Product
5%
5Color
5%

Common Crayon Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Crayon Holder 56/100 on Amazon United States — Worth a look. The niche generates $102K/yr across 53 tracked products. 2 of 10 products launched in the last 360 days are still selling. Search demand moved +43.1% over the last 90 days.
Search demand for Crayon Holder on Amazon United States peaks in Jul–Aug, where the busiest month runs 2.2× the quietest.