Is crayon holder profitable to sell on Amazon United States?

The niche generates $102K/yr across 53 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the crayon holder niche?

36 brands and 121 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in crayon holder?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.6%.

When does demand for crayon holder peak?

Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the crayon holder niche?

Listings span $5.14–$51.20; the average listing price is $22.88 (sweet spot $15–$100). The average incumbent carries 3,934 reviews — the moat a new listing must climb.

crayon holder

Worth a look

Shows a sweet-spot price point ($22.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$22.88

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$5.14–$51.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Growth

Good+43.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,933.51

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$102K

$102K/yr · 247K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, crayon holder is a $102K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

crayon holder market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $137K–$183K; units × avg price
Conversion rate: 1.8%
Avg BSR: #581
Page quality: 0%
Prime: 96%
Sponsored: 79%
Out of stock: 2.0%
Avg brand age: 37 months
Avg seller age: 130 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

121

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

36%

Top 20: 73%

Open market

35%

Crayola36%
Wenqik10%
Gueevin5%
Citylife5%
ARSTPEOE4%
OKKOSTAR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.1% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top crayon holder search terms

crayon organizer73K/yr +67.9%0.9% conv.
crayon organizer for classroom27K/yr +432.2%0.8% conv.
crayon caddy24K/yr +20.3%0.7% conv.
crayola crayons 12017K/yr -20.6%3.8% conv.
big box of crayons12K/yr +4.9%4.8% conv.
crayon bucket6K/yr +174.3%1.2% conv.
crayon organizer for kids18K/yr -44.4%1.1% conv.
crayon tub11K/yr -14.6%4.5% conv.
120 crayola crayons6K/yr +12.8%1.8% conv.
large box of crayons6K/yr +4.5%6.2% conv.

All search terms

Top crayon holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Ultimate Crayon Box Collection (152ct) Cute School Supplies for Kids Bulk Crayons Caddy Kindergarten & Elementary Classroom Must Haves Ages 3+

Crayola$18.624.8★18,693 rev

Wenqik 12 Pcs/ 4 Pack Plastic Crayon Organizer for Classroom Back to School Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Drawer Container for Classroom Office Table with Color Label

Wenqik$35.924.8★12 rev

Crayola Crayon Tub (240ct) Bulk Crayons for Kids Spring Craft Supplies Classroom Coloring Gifts for Kids & Toddlers Ages 3+ [Amazon Exclusive]

Crayola$24.724.8★6,912 rev

Crayola Crayon Tub Limited Edition Colors (288ct) Bulk Coloring Crayons for Kids with Storage Tub Classroom & Art Supplies for Teachers Ages 3+

Crayola$28.804.8★727 rev

18 Pack Crayon Organizer for Classroom Stackable Crayon Storage Drawers with 24 Stickers Plastic Desktop Pen Art Craft Organization and Makeup Organizer for Classroom Stationary Office

Gueevin$39.492.0★2 rev

Newest

by launch date

Wenqik 12 Pcs/ 6 Pack Acrylic Crayon Organizer for Classroom Back to School Clear Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Holder Drawer for Classroom Office Table with Labels

Wenqik$38.9112 rev

2mo ago

18 Pack Crayon Organizer for Classroom Stackable Crayon Storage Drawers with 24 Stickers Plastic Desktop Pen Art Craft Organization and Makeup Organizer for Classroom Stationary Office

Gueevin$39.492 rev

4mo ago

Maitys 13 Pcs Crayon Holder Organizer Set 12 Cups on 1 Stand Wooden Colored Pen Holder Crayon Dispenser Classroom Storage Organizer Back to School Storage Caddy Case Art Craft for Classroom

Maitys$31.224 rev

6mo ago

Wenqik 12 Pcs/ 4 Pack Plastic Crayon Organizer for Classroom Back to School Crayon Storage Boxes for Marker Pen Art Craft Supplies Crayons Drawer Container for Classroom Office Table with Color Label

Wenqik$35.9212 rev

7mo ago

Crayon Organizer for Classroom 12 Compartment Colored Crayon Holder Organizer Classroom Storage Caddy Case Crayon Holder for Kids Wooden Crayon Organizers for Classroom School Art Storage Supplies

HALAGAS$18.836 rev

10mo ago

What buyers say about crayon holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great variety”

Size-Overall11%

“fits all my needs”

Storage Capacity10%

“Holds so many things”

Color10%

“Great assortment of colors”

Strength7%

“The box itself is sturdy”

Ease Of Use7%

“Easy to Use”

Value For Money5%

“Good Value”

Advertised Vs Actual Product5%

“As described”

Durability4%

“Sturdy, durable”

Document Organizing/Classification3%

“Great Organizer for the Classroom”

What buyers complain about

Size-Overall20%

“big”

Color17%

“Faded pigment”

Quality-Overall8%

“The quality of this box is not as good as it was described”

Strength5%

“so flimsy”

Material Quality5%

“Cheap material”

Value For Money4%

“way overpriced for what you get”

Durability3%

“how easily they break”

Advertised Vs Actual Product3%

“Not as described”

Thickness2%

“Cheap thin plastic”

Product Condition1%

“This product was used”

Top return reasons

Size-Overall56%

Value For Money5%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Color5%

Bin Capacity3%

Material Quality3%

Storage Capacity3%

Functionality-Overall2%

Quality-Overall2%

Common questions

Is crayon holder profitable to sell on Amazon United States?: The niche generates $102K/yr across 53 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the crayon holder niche?: 36 brands and 121 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in crayon holder?: Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 1.6%.
When does demand for crayon holder peak?: Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the crayon holder niche?: Listings span $5.14–$51.20; the average listing price is $22.88 (sweet spot $15–$100). The average incumbent carries 3,934 reviews — the moat a new listing must climb.