crayola easel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$67.22avg listing price — sweet spot $15–$100
Price range
Great$41.91–$118.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Okay1,812.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 106K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crayola easel is a $71K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
crayola easel market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $134K–$168K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #885
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
30
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Crayola49%
- Step228%
- Fisher-Price14%
- Weudear4%
- Basytodio3%
- Hape1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -7.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Top crayola easel search terms
- crayola easel18K/yr
- step 2 easel8K/yr
- crayola easel for kids8K/yr
- fisher price easel10K/yr
- crayola art easel4K/yr
- fisher price laugh and learn table5K/yr
- fisher price 4 in 1 activity table and easel7K/yr
- fisher price 4 in 1 activity table18K/yr
- crayola projector easel5K/yr
- 4 in 1 activity table4K/yr
Top crayola easel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Qwikflip 2-Sided Kids Easel 360 Rotating Magnetic Whiteboard & Chalkboard 4-in-1 Art Station with Paper Roll & 77 Magnetic Letters Folds Flat for Storage
Crayola$63.564.7★202 rev
Step2 All Around Easel for Two Kids Activity Table Double-Sided Art Board Made of Durable Plastic Includes 94-Piece Soft Foam Magnets For Toddlers 3+ Years Old
Step2$49.514.7★2,136 rev
Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
Crayola$63.753.9★9 rev
Fisher-Price 4-in-1 Activity Table & Easel Multilanguage Version
Fisher-Price$54.284.7★456 rev
Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears
Crayola$75.444.5★272 rev
Newest
by launch dateFisher-Price 4-in-1 Activity Table & Easel Multilanguage Version
Fisher-Price$54.28456 rev
Chalk Board Easel for Kids Toys Double-Sided Magnetic Kids Chalkboard and Dry Erase Boards Toddler Toys for 3 Year Old Boy Gift Art Easel Learning Educational Toy for 3 4 5 Years Old Boys Gift
Weudear$42.15504 rev
Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months
Fisher-Price$54.0511 rev
Kids Easel for Toddlers Age 3-4 Art Magnetic White Board & Chalkboard Double Side Adjustable Stand Art Easel Drawing Writing Learning Educational Toys for 3 4 5 Year Boys Girls Birthday Gifts
Basytodio$41.911,012 rev
Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
Crayola$63.759 rev
Trending
90-day click momentumCrayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
Crayola$63.753.9★
Hape E1010 Magnetic All in 1 Kids Height Adjustable Drawing Dry-Erase Chalkboard Wooden Artist Easel with 3 Paint Pots and Refillable Paper Roll
Hape$68.454.7★
Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months
Fisher-Price$54.054.7★
Step2 Flip & Doodle Easel Desk With Stool Kids 2 in 1 Activity Table Art Board Made of Durable Plastic For Toddlers 2+ Years Old
Step2$76.934.7★
Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears
Crayola$75.444.5★
What buyers say about crayola easel
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Good Quality”
“Money well spent”
“It's sturdy and easy to put away”
“Easy to assemble”
“Great size”
“Helps my grandson to learn”
“Good for toddlers”
“Durable”
“Easy to use”
What buyers complain about
“It's very short”
“Not sure how the stickers made it through quality control”
“Not very durable”
“Terrible Parts to put together”
“stickers were poorly placed”
“Waste of money for us”
“My son doesnt use it because its so inconvenient”
“Flimsy, cheaply made, small”
“Screw piece wasnt cut out so I cant assemble properly”
“Unfortunately, I bought it during black friday for a Christmas gift and after only 4 months the speaker stopped working so no sound comes out”
Top return reasons
Common questions
- Is crayola easel profitable to sell on Amazon United States?
- The niche generates $71K/yr across 14 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the crayola easel niche?
- 6 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in crayola easel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
- When does demand for crayola easel peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- What does it cost to enter the crayola easel niche?
- Listings span $41.91–$118.24; the average listing price is $67.22 (sweet spot $15–$100). The average incumbent carries 1,813 reviews — the moat a new listing must climb.