- Flapen Score
- 32 / 100Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 4632
- Market size
- $71K/yr106K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 30 sellers
Flapen Score
Crayola Easel against its category
The dotted line is the Toys & Games average. Past it, Crayola Easel is stronger. Inside it, weaker.
Market
The Crayola Easel market on Amazon at a glance
Shoppers on Amazon United States searched for Crayola Easel 106K times last year and spent an estimated $71K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $71Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- crayola easel18K searches a year
02 · Price
A sale here is worth $67.22.
Listings sell for $67.22 on average, from $41.91 to $118.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $67.22 that is $17K to $34K a year per listing.
- Average price
- $67.22inside the $15 to $100 sweet spot
- Price range
- $41.91–$118.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $17K–$34K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #885 within Easels. It carries 1,813 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #885in Easels
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,813per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Crayola Easel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Qwikflip 2-Sided Kids Easel 360 Rotating Magnetic Whiteboard & Chalkboard 4-in-1 Art Station with Paper Roll & 77 Magnetic Letters Folds Flat for Storage
- Price
- $63.56
- Rating
- 4.7/5
- Reviews
- 202
- Age
- 6y ago

Step2 All Around Easel for Two Kids Activity Table Double-Sided Art Board Made of Durable Plastic Includes 94-Piece Soft Foam Magnets For Toddlers 3+ Years Old
- Price
- $49.51
- Rating
- 4.7/5
- Reviews
- 2,136
- Age
- 13y ago

Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
- Price
- $63.75
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago

Fisher-Price 4-in-1 Activity Table & Easel Multilanguage Version
- Price
- $54.28
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 1y ago

Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears
- Price
- $75.44
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 6y ago
Trending
estimated 90-day click momentum
Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
- Price
- $63.75
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago

Hape E1010 Magnetic All in 1 Kids Height Adjustable Drawing Dry-Erase Chalkboard Wooden Artist Easel with 3 Paint Pots and Refillable Paper Roll
- Price
- $68.45
- Rating
- 4.7/5
- Reviews
- 9,293
- Age
- 15y ago

Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months
- Price
- $54.05
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago

Step2 Flip & Doodle Easel Desk With Stool Kids 2 in 1 Activity Table Art Board Made of Durable Plastic For Toddlers 2+ Years Old
- Price
- $76.93
- Rating
- 4.7/5
- Reviews
- 2,372
- Age
- 13y ago

Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears
- Price
- $75.44
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 6y ago
Newest
by launch date
Fisher-Price 4-in-1 Activity Table & Easel Multilanguage Version
- Price
- $54.28
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 1y ago

Chalk Board Easel for Kids Toys Double-Sided Magnetic Kids Chalkboard and Dry Erase Boards Toddler Toys for 3 Year Old Boy Gift Art Easel Learning Educational Toy for 3 4 5 Years Old Boys Gift
- Price
- $42.15
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 1y ago

Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months
- Price
- $54.05
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago

Kids Easel for Toddlers Age 3-4 Art Magnetic White Board & Chalkboard Double Side Adjustable Stand Art Easel Drawing Writing Learning Educational Toys for 3 4 5 Year Boys Girls Birthday Gifts
- Price
- $41.91
- Rating
- 4.6/5
- Reviews
- 1,012
- Age
- 2y ago

Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
- Price
- $63.75
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
30
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Crayola49%
- Step228%
- Fisher-Price14%
- Weudear4%
- Basytodio3%
- Hape1%
- Open — no brand owns it (0%)
Demand
Crayola Easel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Crayola Easel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crayola easel18K/yr
- step 2 easel8K/yr
- crayola easel for kids8K/yr
- fisher price easel10K/yr
- crayola art easel4K/yr
- fisher price laugh and learn table5K/yr
- fisher price 4 in 1 activity table and easel7K/yr
- fisher price 4 in 1 activity table18K/yr
- crayola projector easel5K/yr
- 4 in 1 activity table4K/yr
Reviews and returns
What reviews say buyers love and hate about Crayola Easel
We read the reviews and the return reasons for every product selling here.
“It's very short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crayola Easel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








