Crayola Easel
brand-locked demand (top 5 brands take 99% of clicks) — Crayola Easel doesn't clear our bar today.
Flapen Score
Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46
Is Crayola Easel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Crayola Easel is a $71K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Crayola Easel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.0% over the last 90 days and 1.0% of searches end in a purchase.
$71K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Crayola Easel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Qwikflip 2-Sided Kids Easel 360 Rotating Magnetic Whiteboard & Chalkboard 4-in-1 Art Station with Paper Roll & 77 Magnetic Letters Folds Flat for Storage
- Price
- $63.56
- Rating
- 4.7/5
- Reviews
- 202
- Age
- 6y ago
Step2 All Around Easel for Two Kids Activity Table Double-Sided Art Board Made of Durable Plastic Includes 94-Piece Soft Foam Magnets For Toddlers 3+ Years Old
- Price
- $49.51
- Rating
- 4.7/5
- Reviews
- 2,136
- Age
- 13y ago
Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
- Price
- $63.75
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago
Fisher-Price 4-in-1 Activity Table & Easel Multilanguage Version
- Price
- $54.28
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 1y ago
Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears
- Price
- $75.44
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 6y ago
Trending
90-day click momentumCrayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
- Price
- $63.75
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago
Hape E1010 Magnetic All in 1 Kids Height Adjustable Drawing Dry-Erase Chalkboard Wooden Artist Easel with 3 Paint Pots and Refillable Paper Roll
- Price
- $68.45
- Rating
- 4.7/5
- Reviews
- 9,293
- Age
- 15y ago
Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months
- Price
- $54.05
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago
Step2 Flip & Doodle Easel Desk With Stool Kids 2 in 1 Activity Table Art Board Made of Durable Plastic For Toddlers 2+ Years Old
- Price
- $76.93
- Rating
- 4.7/5
- Reviews
- 2,372
- Age
- 13y ago
Crayola Deluxe Magnetic Double-Sided Easel Extra Large Magnetic Dry Erase & Chalkboard Adjustable Height Art Station with 4 Storage Bins & Paper Roll Includes Magnets & Gears
- Price
- $75.44
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 6y ago
Newest
by launch dateFisher-Price 4-in-1 Activity Table & Easel Multilanguage Version
- Price
- $54.28
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 1y ago
Chalk Board Easel for Kids Toys Double-Sided Magnetic Kids Chalkboard and Dry Erase Boards Toddler Toys for 3 Year Old Boy Gift Art Easel Learning Educational Toy for 3 4 5 Years Old Boys Gift
- Price
- $42.15
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 1y ago
Fisher-Price Baby & Toddler Toy Laugh & Learn 4-in-1 Activity Table & Art Easel with Educational Music & Lights for Kids Ages 6+ Months
- Price
- $54.05
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 1y ago
Kids Easel for Toddlers Age 3-4 Art Magnetic White Board & Chalkboard Double Side Adjustable Stand Art Easel Drawing Writing Learning Educational Toys for 3 4 5 Year Boys Girls Birthday Gifts
- Price
- $41.91
- Rating
- 4.6/5
- Reviews
- 1,012
- Age
- 2y ago
Crayola Creative Fun Double Easel - Magnetic Whiteboard & Chalkboard with Personalized Feature - Includes 77 Magnets Gears & Chalk - Foldable Kids Art Set
- Price
- $63.75
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
30
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Crayola49%
- Step228%
- Fisher-Price14%
- Weudear4%
- Basytodio3%
- Hape1%
- Open — no brand owns it (0%)
Crayola Easel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Top Crayola Easel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola easel18K/yr
- step 2 easel8K/yr
- crayola easel for kids8K/yr
- fisher price easel10K/yr
- crayola art easel4K/yr
- fisher price laugh and learn table5K/yr
- fisher price 4 in 1 activity table and easel7K/yr
- fisher price 4 in 1 activity table18K/yr
- crayola projector easel5K/yr
- 4 in 1 activity table4K/yr
What reviews say buyers love and hate about Crayola Easel
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Fun for kids”
“Good Quality”
“Money well spent”
“It's sturdy and easy to put away”
“Easy to assemble”
What buyers complain about
76% of reviews“It's very short”
“Not sure how the stickers made it through quality control”
“Not very durable”
“Terrible Parts to put together”
“stickers were poorly placed”
Crayola Easel return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crayola Easel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
