Crawling Toys

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

3.4%

Market size, estimated

$117Ka year

Peak month

December4.4× the quietest month

Top search term

baby crawling helper24K searches a year

Listings sell for $18.42 on average, from $6.94 to $39.62. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.42 that is $2K to $5K a year per listing.

Average price

$18.42inside the $15 to $100 sweet spot

Price range

$6.94–$39.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.2%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #106 within Musical Toys. It carries 4,590 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#106in Musical Toys

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

4,590per listing

Listings tracked

34

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months