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Crawling Baby Essentials

Fail

Shoppers spend an estimated $35K a year here, so Crawling Baby Essentials is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$35K/yr62K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
47%top-5 click share · 25 brands · 31 sellers

Flapen Score

Crawling Baby Essentials against its category

The dotted line is the Toys & Games average. Past it, Crawling Baby Essentials is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crawling Baby Essentials market on Amazon at a glance

Shoppers on Amazon United States searched for Crawling Baby Essentials 62K times last year and spent an estimated $35K. The top 5 brands take 58% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
2.0%
Market size, estimated
$35Ka year
Top search term
crawling baby essentials28K searches a year

02 · Price

A sale here is worth $28.55.

Listings sell for $28.55 on average, from $6.94 to $84.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.55 that is $0 to $3K a year per listing.

Average price
$28.55inside the $15 to $100 sweet spot
Price range
$6.94–$84.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #138 within Car Seat & Stroller Toys. It carries 3,380 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
2.8%
Average rank
#138in Car Seat & Stroller Toys
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,380per listing
Listings tracked
37

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Crawling Baby Essentials products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Est. top-5 brand share

58%

Top 20: 96%

Est. top-5 click share

47%

Top 20: 87%

Open market

37%

  • Crawligator23%
  • BOSONER12%
  • Raelitego9%
  • Simply Kids8%
  • Hstyle7%
  • JunNeng5%

Demand

Crawling Baby Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.1× · 6 of 12 months tracked

Search terms

Top Crawling Baby Essentials search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crawling baby essentials28K/yr
  • crawligator23K/yr
  • crawligator tummy time toy6K/yr
  • baby crawler3K/yr
  • baby crawler helper2K/yr

Reviews and returns

What reviews say buyers love and hate about Crawling Baby Essentials

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Runs large”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Crawling Baby Essentials questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data