Is crafts for tweens profitable to sell on Amazon United States?

The niche generates $13K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the crafts for tweens niche?

19 brands and 33 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in crafts for tweens?

Top complaints mined from reviews: Adhesion/Stickiness, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 1.2%.

When does demand for crafts for tweens peak?

Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the crafts for tweens niche?

Listings span $6.84–$29.62; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 2,076 reviews — the moat a new listing must climb.

crafts for tweens

Worth a look

Shows low returns (1.2%), but a small market ($13K/yr) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$16.27

avg listing price — sweet spot $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$6.84–$29.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Good+34.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,075.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$13K

$13K/yr · 41K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, crafts for tweens is a $13K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

crafts for tweens market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $20K–$24K; units × avg price
Conversion rate: 2.0%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.0%
Avg brand age: 34 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

34%

Dan&Darci17%
RoseArt13%
Hula Home11%
JOiFULi11%
Make It Real7%
PURPLE LADYBUG7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top crafts for tweens search terms

tween crafts22K/yr +69.3%1.2% conv.
crafts for tweens12K/yr +33.4%1.3% conv.
crafts for girls 12-14 years old6K/yr -81.4%0.5% conv.

All search terms

Top crafts for tweens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crystal Gem Creations Jewel Succulents Kit by RoseArt 175+ Pieces Great for Adults Tweens and Children Ages 8+

RoseArt$17.594.7★346 rev

Hula Home Stained Glass Mandala Art Kit - DIY Window Clings with Markers 10 Suncatchers - Perfect Hobby for Adults Kids Teens & Seniors - Ideal Gift for Beginners Women & Elderly

Hula Home$15.104.6★1,452 rev

Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls

Dan&Darci$19.424.4★1,225 rev

Dan&Darci Craft n Clay - Jewelry Dish Making Kit for Kids Ages 8-14 Year Old - Best DIY Arts & Crafts Kits - Birthday Gifts - Creative Toys for Preteen & Teenagers - Girl Birthday Gift Ideas

Dan&Darci$12.934.2★1,898 rev

Make It Real DIY Floaty Pens Kit - Create 3 Sparkly Customizable Pens with Glitter & Charms - Fun Craft for Tweens Girls & Kids Ages 8+ -Mess-Free Creative Activity Great Gift for Artistic Kids

Make It Real$11.884.5★336 rev

Newest

by launch date

Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls

Dan&Darci$19.421,225 rev

2mo ago

DINO MINI My Sparkly Pens - DIY Pen Creation Set with 7 Custom Decorations and 4 Toppers - Creative Art and Craft Kits for Kids - DIY Crafts for Kids - Back to School Gifts for Tweens

DINO MINI$12.1846 rev

6mo ago

Grabie DIY Shrink Art Craft Kit Jewelry Making Kit for Kids Adults 25+ Pre-Cut Shapes 5 Dual-Tip Markers Custom Charms Pins Rings Keychains (Bloom Post - for Art Lovers)

Grabie$22.6250 rev

7mo ago

Unwynd Poke Art Lavender Flower Bouquet Kit for Adults Women and Teens

Unwynd$16.59308 rev

1y ago

Crystal Gem Creations Jewel Succulents Kit by RoseArt 175+ Pieces Great for Adults Tweens and Children Ages 8+

RoseArt$17.59346 rev

1y ago

What buyers say about crafts for tweens

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience27%

“Fun gift”

Gifting Purpose13%

“Fun gift”

Color9%

“Colors are bright”

Quality-Overall8%

“Overall build quality feels solid for the price point”

Ease Of Use7%

“Easy to use”

Value For Money4%

“Great deal”

Creativity4%

“easy to do whole being creative”

Instructions/User Manual/Troubleshooting3%

“the instructions were clear”

Advertised Vs Actual Product3%

“Work as advertised”

Design-Overall2%

“What is really cool though is that the kit gives you 7 different decorative designs to choose from”

What buyers complain about

Adhesion/Stickiness7%

“sticking”

Instructions/User Manual/Troubleshooting7%

“Instructions were horrible”

Value For Money7%

“This wasnt worth the price at all”

Quality-Overall7%

“quality control could be improved”

Color5%

“not true to color”

Size-Overall5%

“They are tiny”

Functionality-Overall4%

“Did not work”

Mess Free3%

“just made a big mess”

Durability3%

“Broke before we could wear them”

Ease Of Use3%

“Not so easy”

Top return reasons

Size-Overall19%

Value For Money13%

Advertised Vs Actual Product10%

Functionality-Overall8%

Quality-Overall6%

Gifting Purpose6%

Defective Material/Parts5%

Color4%

Product Condition3%

Material Quality3%

Common questions

Is crafts for tweens profitable to sell on Amazon United States?: The niche generates $13K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the crafts for tweens niche?: 19 brands and 33 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in crafts for tweens?: Top complaints mined from reviews: Adhesion/Stickiness, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 1.2%.
When does demand for crafts for tweens peak?: Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the crafts for tweens niche?: Listings span $6.84–$29.62; the average listing price is $16.27 (sweet spot $15–$100). The average incumbent carries 2,076 reviews — the moat a new listing must climb.