coyote
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.58avg listing price — sweet spot $15–$100
Price range
Great$7.29–$39.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,155.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 267K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coyote is a $89K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
coyote market data
- Units sold / yr
- 15K–20K
- avg 8,000–10,000/product
- Revenue / yr
- $309K–$412K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #630
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Exploding Kittens76%
- SWOOC8%
- Rapiddominance7%
- Fosrion4%
- YouTheFan4%
Demand
Weekly Amazon search volume, last 17 weeks — +2.4% search growth over the last 90 days.Top coyote search terms
- coyote125K/yr
- coyote game109K/yr
- coyote card game20K/yr
- cyote5K/yr
- coyote game card3K/yr
- coyote board game2K/yr
- coyote card game tim ferriss2K/yr
- coyote party game704/yr
- coyote game exploding kittens1K/yr
Top coyote products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play
Exploding Kittens$11.774.6★513 rev
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.594.4★1,644 rev
Convertible Cotton Balaclava Coyote
Rapiddominance$8.334.5★93 rev
Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay
Fosrion$7.294.5★3,407 rev
YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags
YouTheFan$39.934.6★121 rev
Newest
by launch dateExploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play
Exploding Kittens$11.77513 rev
YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags
YouTheFan$39.93121 rev
Convertible Cotton Balaclava Coyote
Rapiddominance$8.3393 rev
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.591,644 rev
Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay
Fosrion$7.293,407 rev
Trending
90-day click momentumSwooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.594.4★
Convertible Cotton Balaclava Coyote
Rapiddominance$8.334.5★
YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags
YouTheFan$39.934.6★
Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay
Fosrion$7.294.5★
Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play
Exploding Kittens$11.774.6★
What buyers say about coyote
What buyers praise and complain about, mined from review topics.What buyers love
“The game is fun”
“Great quality & easy to assembly”
“Best ten bucks spent for family or game night with friends”
“We have used it as several outings and it is easy to assemble and dismantle”
“in a good way”
“Product is as advertised”
“Nice game/gift”
“There is a nice bag for easy storage”
“It is nice wood and rope material”
“Comfortable - I use it in a very dry climate with temps commonly in the 90s”
What buyers complain about
“confusing instructions”
“the rope throws are very flimsy”
“Obnoxious”
“Sadly I waited too long to put it together after purchasing this”
“Attachment issues”
“It is a louder game”
Top return reasons
Common questions
- Is coyote profitable to sell on Amazon United States?
- The niche generates $89K/yr across 5 tracked products. 90-day search growth is +2.4%. Flapen's verdict: Skip it (32/100).
- How competitive is the coyote niche?
- 5 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coyote?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Strength, Fun/Entertainment Experience. The return rate is 2.1%.
- What does it cost to enter the coyote niche?
- Listings span $7.29–$39.93; the average listing price is $20.58 (sweet spot $15–$100). The average incumbent carries 1,156 reviews — the moat a new listing must climb.