Coyote
FailThe top 5 products take 100% of clicks, so Coyote is a Fail.
- Flapen Score
- 32 / 100Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 4632
- Market size
- $89K/yr267K searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 14 sellers
Flapen Score
Coyote against its category
The dotted line is the Toys & Games average. Past it, Coyote is stronger. Inside it, weaker.
Market
The Coyote market on Amazon at a glance
Shoppers on Amazon United States searched for Coyote 267K times last year and spent an estimated $89K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $89Ka year
- Top search term
- coyote125K searches a year
02 · Price
A sale here is worth $20.58.
Listings sell for $20.58 on average, from $7.29 to $39.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 8,000 to 10,000 of them. At $20.58 that is $165K to $206K a year per listing.
- Average price
- $20.58inside the $15 to $100 sweet spot
- Price range
- $7.29–$39.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $165K–$206K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #630 within Dedicated Deck Card Games. It carries 1,156 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #630in Dedicated Deck Card Games
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,156per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Coyote products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 28%
- Brand 37%
- Brand 44%
- Brand 54%
Demand
Coyote search demand
Weekly searches over the year. Pick a range.
Search terms
Top Coyote search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coyote125K/yr
- coyote game109K/yr
- coyote card game20K/yr
- cyote5K/yr
- coyote game card3K/yr
- coyote board game2K/yr
- coyote card game tim ferriss2K/yr
- coyote party game704/yr
- coyote game exploding kittens1K/yr
Reviews and returns
What reviews say buyers love and hate about Coyote
We read the reviews and the return reasons for every product selling here.
“confusing instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coyote questions
Answered from the same tracked data.








