Skip to content

Coyote

a concentrated shelf (top 5 take 100% of clicks) — Coyote doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46

Market size 22Growth 28Conversion 20Competition 0Returns 72Price range 76Avg price 89Brand share 0Review moat 59Quality gap 38
This niche Category average · 3,143 niches

Is Coyote profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Coyote is a $89K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Coyote: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.4% over the last 90 days and 1.6% of searches end in a purchase.

$89K

revenue / yr

Units sold / yr20K
Search volume / yr+2.4%267K
Conversion rate1.6%
Avg price$20.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 14
Top-5 product click share100%
Open market0%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,156

Top Coyote products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$18K$36K$54K$72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Exploding Kittens76%
  • SWOOC8%
  • Rapiddominance7%
  • Fosrion4%
  • YouTheFan4%

Coyote demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume267KCVR1.6%Products5Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,156Avg BSR#630
4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top Coyote search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coyote125K/yr
  • coyote game109K/yr
  • coyote card game20K/yr
  • cyote5K/yr
  • coyote game card3K/yr
  • coyote board game2K/yr
  • coyote card game tim ferriss2K/yr
  • coyote party game704/yr
  • coyote game exploding kittens1K/yr

What reviews say buyers love and hate about Coyote

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Fun/Entertainment Experience30%

The game is fun

Quality-Overall14%

Great quality & easy to assembly

Value For Money9%

Best ten bucks spent for family or game night with friends

Assembly/Installation6%

We have used it as several outings and it is easy to assemble and dismantle

Ease Of Use6%

in a good way

What buyers complain about

58% of reviews
Instructions/User Manual/Troubleshooting14%

confusing instructions

Strength10%

the rope throws are very flimsy

Fun/Entertainment Experience10%

Obnoxious

Assembly/Installation10%

Sadly I waited too long to put it together after purchasing this

Add-Ons/Attachments10%

Attachment issues

Coyote return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Value For Money
9%
3Advertised Vs Actual Product
8%
4Quality-Overall
6%
5Defective Material/Parts
4%

Common Coyote questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coyote 32/100 on Amazon United States — Skip it. The niche generates $89K/yr across 5 tracked products. Search demand moved +2.4% over the last 90 days.
Coyote buyers on Amazon United States complain most about Instructions/User Manual/Troubleshooting, Strength, Fun/Entertainment Experience, the themes mined from the niche's reviews. Its return rate is 2.1%.