Coyote
FailThe top 5 products take 100% of clicks, so Coyote is a Fail.
- Flapen Score
- 32 / 100Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 4632
- Market size
- $89K/yr267K searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 14 sellers
Flapen Score
Coyote against its category
The dotted line is the Toys & Games average. Past it, Coyote is stronger. Inside it, weaker.
Market
The Coyote market on Amazon at a glance
Shoppers on Amazon United States searched for Coyote 267K times last year and spent an estimated $89K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $89Ka year
- Top search term
- coyote125K searches a year
02 · Price
A sale here is worth $20.58.
Listings sell for $20.58 on average, from $7.29 to $39.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 8,000 to 10,000 of them. At $20.58 that is $165K to $206K a year per listing.
- Average price
- $20.58inside the $15 to $100 sweet spot
- Price range
- $7.29–$39.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $165K–$206K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #630 within Dedicated Deck Card Games. It carries 1,156 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #630in Dedicated Deck Card Games
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,156per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Coyote products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play
- Price
- $11.77
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 1y ago

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
- Price
- $35.59
- Rating
- 4.4/5
- Reviews
- 1,644
- Age
- 4y ago

Convertible Cotton Balaclava Coyote
- Price
- $8.33
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 2y ago

Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay
- Price
- $7.29
- Rating
- 4.5/5
- Reviews
- 3,407
- Age
- 9y ago

YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags
- Price
- $39.93
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 2y ago
Trending
estimated 90-day click momentum
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
- Price
- $35.59
- Rating
- 4.4/5
- Reviews
- 1,644
- Age
- 4y ago

Convertible Cotton Balaclava Coyote
- Price
- $8.33
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 2y ago

YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags
- Price
- $39.93
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 2y ago

Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay
- Price
- $7.29
- Rating
- 4.5/5
- Reviews
- 3,407
- Age
- 9y ago

Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play
- Price
- $11.77
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 1y ago
Newest
by launch date
Exploding Kittens Coyote 3-8 Players Age 10+ Card Game Fast Play
- Price
- $11.77
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 1y ago

YouTheFan NCAA South Dakota Coyotes 2 x 3 Wood Cornhole Game with Logo Bags
- Price
- $39.93
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 2y ago

Convertible Cotton Balaclava Coyote
- Price
- $8.33
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 2y ago

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
- Price
- $35.59
- Rating
- 4.4/5
- Reviews
- 1,644
- Age
- 4y ago

Wild Elegance: Genuine Coyote Tail Keychain Pendant for Fashion and Cosplay
- Price
- $7.29
- Rating
- 4.5/5
- Reviews
- 3,407
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Exploding Kittens76%
- SWOOC8%
- Rapiddominance7%
- Fosrion4%
- YouTheFan4%
Demand
Coyote search demand
Weekly searches over the year. Pick a range.
Search terms
Top Coyote search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coyote125K/yr
- coyote game109K/yr
- coyote card game20K/yr
- cyote5K/yr
- coyote game card3K/yr
- coyote board game2K/yr
- coyote card game tim ferriss2K/yr
- coyote party game704/yr
- coyote game exploding kittens1K/yr
Reviews and returns
What reviews say buyers love and hate about Coyote
We read the reviews and the return reasons for every product selling here.
“confusing instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coyote questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








