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Coyote

Fail

The top 5 products take 100% of clicks, so Coyote is a Fail.

Flapen Score
32
32 / 100
Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46
Market size
$89K/yr267K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
100%top-5 click share · 5 brands · 14 sellers

Flapen Score

Coyote against its category

The dotted line is the Toys & Games average. Past it, Coyote is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coyote market on Amazon at a glance

Shoppers on Amazon United States searched for Coyote 267K times last year and spent an estimated $89K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
1.6%
Market size, estimated
$89Ka year
Top search term
coyote125K searches a year

02 · Price

A sale here is worth $20.58.

Listings sell for $20.58 on average, from $7.29 to $39.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 8,000 to 10,000 of them. At $20.58 that is $165K to $206K a year per listing.

Average price
$20.58inside the $15 to $100 sweet spot
Price range
$7.29–$39.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
8,000–10,000
Revenue per listing a year
$165K–$206K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #630 within Dedicated Deck Card Games. It carries 1,156 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#630in Dedicated Deck Card Games
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,156per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Coyote products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 28%
  • Brand 37%
  • Brand 44%
  • Brand 54%

Demand

Coyote search demand

Weekly searches over the year. Pick a range.

4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Coyote search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coyote125K/yr
  • coyote game109K/yr
  • coyote card game20K/yr
  • cyote5K/yr
  • coyote game card3K/yr
  • coyote board game2K/yr
  • coyote card game tim ferriss2K/yr
  • coyote party game704/yr
  • coyote game exploding kittens1K/yr

Reviews and returns

What reviews say buyers love and hate about Coyote

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.1%of orders come back
“confusing instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coyote questions

Answered from the same tracked data.