Counting Toys

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

2.4%

Market size, estimated

$128Ka year

Peak month

December2.1× the quietest month

Top search term

counting toys58K searches a year

Listings sell for $15.49 on average, from $4.56 to $26.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.49 that is $2K to $4K a year per listing.

Average price

$15.49inside the $15 to $100 sweet spot

Price range

$4.56–$26.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #264 within Early Development & Activity Toys. It carries 3,256 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#264in Early Development & Activity Toys

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,256per listing

Listings tracked

69

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months