Counting Toys
Counting Toys shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-17.8% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Is Counting Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Counting Toys is a $128K/yr Amazon United States market (345K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Counting Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.8% over the last 90 days and 2.4% of searches end in a purchase.
$128K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 69 products
Top Counting Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Melissa & Doug Self-Correcting Wooden Number Puzzles with Storage Box (40 pcs)
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 4,998
- Age
- 15y ago
ISMETACU Wooden Montessori Number Blocks for Toddlers Counting Peg Board for Kids Age 3 4 5 Preschool Learning Toys Ideal for Kids 3 4 5 Years Old
- Price
- $23.34
- Rating
- 4.7/5
- Reviews
- 197
- Age
- 3y ago
Melissa & Doug Abacus Classic Wooden Toy with 100 Beads - Preschool Learning Activities and Math Games for Kids Homeschool Essentials for Ages 3+
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 18,720
- Age
- 22y ago
Odoorgames Numbers 1-20 Popsicles Fun Number Toys for Kids Ages 3-5 Learning Numbers & Words for Toddlers Preschool Number Recognition Games
- Price
- $16.97
- Rating
- 4.8/5
- Reviews
- 240
- Age
- 1y ago
Play-Act Learning Toy for Toddlers 1 2 3 Years Old Counting Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals Birthday Gift for Baby Boys Girls
- Price
- $23.08
- Rating
- 4.7/5
- Reviews
- 2,552
- Age
- 2y ago
Trending
90-day click momentum
Quliwise 2-in-1 Math Manipulatives Number Counting Blocks Toys & Teaching Clock Preschool Learning Activities for Toddlers 2-4 Educational Montessori Toys for 3 4 5 Year Old Boys Girls Birthday Gift
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 10mo ago
Play-Act Learning Toy for Toddlers 1 2 3 Years Old Counting Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals Birthday Gift for Baby Boys Girls
- Price
- $23.08
- Rating
- 4.7/5
- Reviews
- 2,552
- Age
- 2y ago
![EK-Memory-fish Number Game P0PP Math Toy Exercise Childrens Logical Thinking Relieve Stress Fidget Game for Teachers to Create a Variety of Math Operations [1-100 Number Table]](https://m.media-amazon.com/images/I/610IJxKAYnL.jpg)
EK-Memory-fish Number Game P0PP Math Toy Exercise Childrens Logical Thinking Relieve Stress Fidget Game for Teachers to Create a Variety of Math Operations [1-100 Number Table]
- Price
- $7.50
- Rating
- 4.7/5
- Reviews
- 878
- Age
- 3y ago
Number Dinosaur Toys for Kids 3-5 Montessori Educational Toys for 3 4 5 Year Old Boy Girl Gifts Toddler Dino Travel Toy Preschool Learning Activities Double Sided Dinosaurs Numbers Matching Game
- Price
- $14.48
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 1y ago
JOYIN 10 Pcs Number Robots Educational Toys Number Robots Action Figure Learning Toys Easter Basket Stuffers Birthday Gifts for Kids Boys Girls 3 4 5 6 Years Old
- Price
- $18.47
- Rating
- 4.6/5
- Reviews
- 1,811
- Age
- 7y ago
Newest
by launch dateQuliwise 2-in-1 Math Manipulatives Number Counting Blocks Toys & Teaching Clock Preschool Learning Activities for Toddlers 2-4 Educational Montessori Toys for 3 4 5 Year Old Boys Girls Birthday Gift
- Price
- $13.04
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 10mo ago
Number Dinosaur Toys for Kids 3-5 Montessori Educational Toys for 3 4 5 Year Old Boy Girl Gifts Toddler Dino Travel Toy Preschool Learning Activities Double Sided Dinosaurs Numbers Matching Game
- Price
- $14.48
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 1y ago
Odoorgames Numbers 1-20 Popsicles Fun Number Toys for Kids Ages 3-5 Learning Numbers & Words for Toddlers Preschool Number Recognition Games
- Price
- $16.97
- Rating
- 4.8/5
- Reviews
- 240
- Age
- 1y ago
MOTREE Preschool Learning Toys for Toddlers 2-4 Educational Math Manipulatives Number Counting Blocks for Kids Montessori Toys for 3-5 Year Old Boys Girls Birthday Gifts
- Price
- $15.51
- Rating
- 4.7/5
- Reviews
- 1,111
- Age
- 2y ago
Play-Act Learning Toy for Toddlers 1 2 3 Years Old Counting Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals Birthday Gift for Baby Boys Girls
- Price
- $23.08
- Rating
- 4.7/5
- Reviews
- 2,552
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
52 falling
Sellers
116
Top-5 brand share
40%
Top 20: 73%
Top-5 click share
25%
Top 20: 57%
Open market
57%
- Melissa & Doug17%
- Learning Resources8%
- Odoorgames7%
- ISMETACU6%
- Play-Act3%
- Peaceable Kingdom3%
Counting Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Counting Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- counting toys58K/yr
- number toys51K/yr
- counting46K/yr
- counting toys for toddlers 1-327K/yr
- toddler counting toys16K/yr
- counting toys for kids ages 3-519K/yr
- toddler number learning toys12K/yr
- counting games for kids ages 3-512K/yr
- numbers toys10K/yr
- number games for kids ages 3-513K/yr
What reviews say buyers love and hate about Counting Toys
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Fun for kids”
“Great Educational Tool”
“The build quality is excellent”
“Bright colors”
“GREAT PRODUCT FOR THE PRICE”
What buyers complain about
62% of reviews“Not a good fit”
“Bad quality”
“Coming apart”
“CHOKING HAZARD”
“Wish the magnet was stronger”
Counting Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Counting Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
