Is counting peg board profitable to sell on Amazon United States?

The niche generates $8K/yr across 8 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (36/100).

How competitive is the counting peg board niche?

7 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in counting peg board?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.8%.

When does demand for counting peg board peak?

Demand peaks in Jan–Oct–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the counting peg board niche?

Listings span $10.03–$34.05; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

counting peg board

Skip it

A small market ($8K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$22.96

avg listing price — sweet spot $15–$100

Review moat

Great220.25

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$10.03–$34.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$8K

$8K/yr · 6K searches

According to Flapen's Amazon United States niche tracking, counting peg board is a $8K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 36/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

counting peg board market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$6K; units × avg price
Conversion rate: 5.6%
Avg BSR: #924
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.4%
Avg brand age: 56 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Montessori & Me36%
Suwimut20%
TOOKYLAND16%
ISMETACU10%
Bimi Boo9%
WECHARM KIDS4%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -22.8% search growth over the last 90 days.

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top counting peg board search terms

counting peg board5K/yr -21.8%3.4% conv.
counting peg board montessori1K/yr -39.2%5.9% conv.
peg counter toddler103/yr +0.0%0.0% conv.

All search terms

Top counting peg board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Counting Peg Board - Montessori Math and Numbers for Kids - Wooden Math Manipulatives Materials

Montessori & Me$34.054.7★556 rev

Suwimut Wooden Counting Peg Board Kindergarten Math Manipulatives Number Counting Toys Learning Activities Montessori Educational Toys for 3 4 5 Year Old Kids Boys Girls Gifts

Suwimut$19.194.5★54 rev

TOOKYLAND Peg Board Toddler Toys Counting Wooden Toys with 55 Pegs Wooden Math Manipulatives Montessori Math and Numbers for Kids & Kindergarten Learning Activities

TOOKYLAND$24.114.4★202 rev

ISMETACU Wooden Montessori Number Blocks for Toddlers Counting Peg Board for Kids Age 3 4 5 Preschool Learning Toys Ideal for Kids 3 4 5 Years Old

ISMETACU$23.344.7★197 rev

Bimi Boo Peg Board for Toddlers - Wooden Counting Peg Board and Number Tracing Set Montessori Math Toy for Preschoolers and Kindergarten (55 Pegs 10 Boards 1 Pencil)

Bimi Boo$21.844.4★74 rev

Newest

by launch date

WECHARM KIDS Fine Motor ToysWooden Peg Board Bead Game for Toddlers - Rainbow Stacking Color Sorting & Counting Toys | Fine Motor Skills Development | Math Learning Games for 3 4 5 Years Old

WECHARM KIDS$10.0337 rev

1y ago

Counting Peg Board - Montessori Math and Numbers for Kids - Wooden Math Manipulatives Materials - Dark Walnut Stain

Montessori & Me$28.06556 rev

1y ago

Gserin Wooden Counting Numbers Peg Board for Kids Montessori Math Toy for Toddlers Math Manipulatives Preschool Early Learning Educational Materials for Kids 3 4 5 6 7

Gserin$23.0786 rev

2y ago

Suwimut Wooden Counting Peg Board Kindergarten Math Manipulatives Number Counting Toys Learning Activities Montessori Educational Toys for 3 4 5 Year Old Kids Boys Girls Gifts

Suwimut$19.1954 rev

2y ago

Bimi Boo Peg Board for Toddlers - Wooden Counting Peg Board and Number Tracing Set Montessori Math Toy for Preschoolers and Kindergarten (55 Pegs 10 Boards 1 Pencil)

Bimi Boo$21.8474 rev

3y ago

What buyers say about counting peg board

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Great activity”

Quality-Overall12%

“Its well made”

Educational-Overall9%

“Educational fun”

Value For Money9%

“Worth the purchase”

Ease Of Use5%

“Easy to use”

Durability5%

“Durable”

Gifting Purpose5%

“Great birthday gift”

Strength4%

“Very sturdy”

Fine Motor Skill4%

“Fine motor skills”

Color4%

“He loves the colors and tasks”

What buyers complain about

Size-Overall35%

“Sticks to small”

Quality-Overall20%

“this specific product is cheap”

Color10%

“I wish the blue pegs had more of a contrast”

Choking8%

“feels like a choking hazard”

Ease Of Use3%

“easy to lose”

Top return reasons

Size-Overall29%

Defective Material/Parts20%

Value For Money14%

Choking6%

Advertised Vs Actual Product5%

Functionality-Overall5%

Quality-Overall3%

Color3%

Educational-Overall3%

Developmental Needs2%

Common questions

Is counting peg board profitable to sell on Amazon United States?: The niche generates $8K/yr across 8 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (36/100).
How competitive is the counting peg board niche?: 7 brands and 9 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in counting peg board?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.8%.
When does demand for counting peg board peak?: Demand peaks in Jan–Oct–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the counting peg board niche?: Listings span $10.03–$34.05; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.