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Counting Bears

Fail

The products selling today already average 4.8★, so Counting Bears is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$133K/yr182K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
67%top-5 click share · 9 brands · 25 sellers

Flapen Score

Counting Bears against its category

The dotted line is the Toys & Games average. Past it, Counting Bears is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Counting Bears market on Amazon at a glance

Shoppers on Amazon United States searched for Counting Bears 182K times last year and spent an estimated $133K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
4.9%
Market size, estimated
$133Ka year
Peak month
August2.1× the quietest month
Top search term
counting bears123K searches a year

02 · Price

A sale here is worth $15.07.

Listings sell for $15.07 on average, from $7.72 to $24.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.07 that is $8K to $11K a year per listing.

Average price
$15.07inside the $15 to $100 sweet spot
Price range
$7.72–$24.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #357 within Early Development & Activity Toys. It carries 5,556 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#357in Early Development & Activity Toys
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
5,556per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Counting Bears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Brand 136%
  • Brand 228%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Counting Bears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Counting Bears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • counting bears123K/yr
  • sorting bears13K/yr
  • bear counters10K/yr
  • counting bears math manipulatives9K/yr
  • teddy bear counters5K/yr
  • plastic bears5K/yr
  • counting bears for toddlers 1-34K/yr
  • counting bears for kids ages 4-83K/yr
  • bear counters for kids math3K/yr
  • sorting bears with matching cups2K/yr

Reviews and returns

What reviews say buyers love and hate about Counting Bears

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Color”
1.2%of orders come back
“Off Color”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Counting Bears questions

Answered from the same tracked data.