Is counting bears profitable to sell on Amazon United States?

The niche generates $133K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (41/100).

How competitive is the counting bears niche?

9 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in counting bears?

Top complaints mined from reviews: Color, Size-Overall, Accuracy-Overall. The return rate is 1.2%.

When does demand for counting bears peak?

Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.

What does it cost to enter the counting bears niche?

Listings span $7.72–$24.80; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 5,556 reviews — the moat a new listing must climb.

counting bears

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$15.07

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.72–$24.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Market size

Okay$133K

$133K/yr · 182K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,555.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, counting bears is a $133K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

counting bears market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $151K–$188K; units × avg price
Conversion rate: 4.9%
Avg BSR: #357
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.5%
Avg brand age: 45 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Learning Resources36%
Bmag28%
Timoo12%
NEOROD8%
Skoolzy5%
XINHUIDALSQ4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Open Trend

Top counting bears search terms

counting bears123K/yr +10.8%4.1% conv.
sorting bears13K/yr +0.2%3.2% conv.
bear counters10K/yr +22.7%4.1% conv.
counting bears math manipulatives9K/yr +25.8%3.7% conv.
teddy bear counters5K/yr +16.6%4.0% conv.
plastic bears5K/yr -28.4%1.5% conv.
counting bears for toddlers 1-34K/yr -22.7%4.2% conv.
counting bears for kids ages 4-83K/yr -7.5%3.3% conv.
bear counters for kids math3K/yr -0.4%4.9% conv.
sorting bears with matching cups2K/yr -30.8%5.9% conv.

All search terms

Top counting bears products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Learning Resources Baby Bear Counters - 102 Pieces Ages 3+ | Grades Pre-K+ Toddler Learning Toys Counters for Kids Counting Manipulatives Teddy Bear Counters

Learning Resources$15.294.8★2,803 rev

Bmag Counting Bears with Matching Sorting Cups Preschool Learning Toys Color Recognition and Math Learning Games STEM Educational Toy Gift for Kids Age 3 4 5 Year Old Boys Girls

Bmag$12.434.8★6,434 rev

NEOROD Counting Bears - 90 Pcs Color Sorting Toys for Toddlers 1-3 & Preschool Learning Toys with Stacking Cups Math Manipulatives with 2 Tweezers 2 Dices 12 Activity Cards & Storage Container

NEOROD$17.854.8★1,530 rev

Timoo Colored Counting Bears 60 PCS Color Sorting Bears (Green & Purple & Blue & Orange & Red & Yellow)

Timoo$8.804.7★1,771 rev

Bmag 120 PCS Counting Bears Math Manipulatives (60 Large & 60 Small Bears in 12 Colors) Color Sorting Toys for Toddlers 3+ Preschool & Kindergarten STEM Learning Educational Toys with Storage Jar

Bmag$16.094.8★6,434 rev

Newest

by launch date

ZYFLSQ 200 PCS Counting Bears Set 10 Color Sorting Bears Learning Toys for Preschoolers 1 Inch Bear Counters for Kids Ages 3+ Montessori-Inspired Math Manipulatives for Classroom & Home

ZYFLSQ$19.099 rev

7mo ago

Odoorgames 100 Pcs Translucent Counting Bears - 10 Colors - Kindergarten Classroom & Light Table Manipulatives Counting & Color Sorting Toys for Toddler

Odoorgames$16.3671 rev

11mo ago

Bmag 120 PCS Counting Bears Math Manipulatives (60 Large & 60 Small Bears in 12 Colors) Color Sorting Toys for Toddlers 3+ Preschool & Kindergarten STEM Learning Educational Toys with Storage Jar

Bmag$16.096,434 rev

1y ago

Oomloid Counting Animals Montessori Toys for 3 4 5 Years Old Boys Girls Preschool Learning Activities Educational Sensory Toys Gifts for Kids Toddlers Ages 3-5 4-8

Oomloid$8.89785 rev

2y ago

Bmag Counting Bears with Matching Sorting Cups Preschool Math Learning Game with 24 Big Bears 24 Little Bears STEM Educational Learning Activities Gifts for Kids Age 3 4 5 Year Old

Bmag$14.216,434 rev

2y ago

What buyers say about counting bears

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience24%

“Fun for kids”

Educational-Overall18%

“Fun learning”

Color13%

“The colors are bright”

Reading/Writing Skills6%

“This was very helpful for my daughter to completed her math homework”

Advertised Vs Actual Product6%

“product accurate to description”

Value For Money5%

“Nice amount for the price”

Fine Motor Skill4%

“Great for fine motor skills”

Quality-Overall4%

“Well made, and I found the orange color to be plenty different from the red IMHO”

Ease Of Use3%

“they are pretty easy for her to use”

Durability2%

“Cute and durable”

What buyers complain about

Color29%

“Off Color”

Size-Overall18%

“small”

Accuracy-Overall8%

“Not great for counting”

Quality-Overall8%

“Buyer Beware, These are the cheapest looking little bears I have ever seen”

Ease Of Use4%

“it is a little hard for him to manipulate. 2 years old”

Choking3%

“Choking Hazard”

Advertised Vs Actual Product3%

“However, the pictures are misleading”

Assembly/Installation3%

“will literally spend hours just sorting them out into different piles”

Top return reasons

Size-Overall48%

Value For Money13%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Quality-Overall5%

Choking3%

Connectivity-Overall3%

Color2%

Functionality-Overall2%

Material Quality2%

Common questions

Is counting bears profitable to sell on Amazon United States?: The niche generates $133K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (41/100).
How competitive is the counting bears niche?: 9 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in counting bears?: Top complaints mined from reviews: Color, Size-Overall, Accuracy-Overall. The return rate is 1.2%.
When does demand for counting bears peak?: Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
What does it cost to enter the counting bears niche?: Listings span $7.72–$24.80; the average listing price is $15.07 (sweet spot $15–$100). The average incumbent carries 5,556 reviews — the moat a new listing must climb.