Is counters profitable to sell on Amazon United States?

The niche generates $72K/yr across 32 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (46/100).

How competitive is the counters niche?

22 brands and 36 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in counters?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Advertised Vs Actual Product. The return rate is 1.2%.

When does demand for counters peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 3.2× the quietest.

What does it cost to enter the counters niche?

Listings span $4.17–$30.51; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 2,454 reviews — the moat a new listing must climb.

counters

Skip it

A small market ($72K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good$4.17–$30.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.76

avg listing price — sweet spot $15–$100

Review moat

Okay2,454.03

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$72K

$72K/yr · 121K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, counters is a $72K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

counters market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $77K–$102K; units × avg price
Conversion rate: 4.7%
Avg BSR: #677
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.4%
Avg brand age: 45 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

51%

Top 20: 87%

Open market

29%

Learning Resources20%
JUNWRROW18%
hand2mind10%
stochastic box10%
AiFanS8%
TOMMYHOME5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.2×

Open Trend

Top counters search terms

math counters36K/yr -1.9%3.5% conv.
counters for classroom12K/yr +87.1%3.0% conv.
counters for kids math33K/yr -27.5%5.0% conv.
math counters for kids20K/yr -32.3%3.3% conv.
math counters manipulatives7K/yr +113.0%3.9% conv.
counters for kids5K/yr -20.7%3.1% conv.
counters for math4K/yr +24.3%4.6% conv.
counting collections for math5K/yr -41.1%1.0% conv.

All search terms

Top counters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JUNWRROW 500 Pieces 3/4 inch Transparent 6 Color Bingo Counting Chips with Bag

JUNWRROW$6.554.7★3,185 rev

Learning Resources MathLink Cubes - Set of 100 Cubes Ages 5+ Kindergarten STEM Activities Math Manipulatives Homeschool Supplies Teacher Supplies

Learning Resources$10.484.8★39,332 rev

hand2mind Foam Two-Color Counters Red and Yellow Manipulatives Chips Math Bingo 200 Count

hand2mind$7.684.8★1,727 rev

Round Math Counters 200 PCS Plastic Two Color Counters Yellow Red

stochastic box$10.094.8★141 rev

Learning Resources Baby Bear Counters - 102 Pieces Ages 3+ | Grades Pre-K+ Toddler Learning Toys Counters for Kids Counting Manipulatives Teddy Bear Counters

Learning Resources$15.294.8★2,803 rev

Newest

by launch date

AiFanS 240PCS Translucent Counting Toys for Preschool with Storage Box

AiFanS$9.6528 rev

4mo ago

HSDAV 100 Pcs Math Linking Cubes - 10 Colors Connecting Counting Snap Blocks Math Manipulatives for Early Math & Construction Educational Toy for Preschool Kindergarten Homeschool

HSDAV$9.6553 rev

6mo ago

AiFanS Counting Bears and Bunnies 240 Pieces Counter Toys Set for Kids

AiFanS$9.8745 rev

10mo ago

Odoorgames 100 Pcs Translucent Counting Bears - 10 Colors - Kindergarten Classroom & Light Table Manipulatives Counting & Color Sorting Toys for Toddler

Odoorgames$16.3671 rev

11mo ago

TOMMYHOME Base Ten Blocks with Place Value Chart - Math Manipulatives for Kids.Counting Blocks for Math to Help Educate Kindergarten Teachers.

TOMMYHOME$25.72181 rev

1y ago

What buyers say about counters

What buyers praise and complain about, mined from review topics.

What buyers love

Educational-Overall20%

“Educational and well made”

Fun/Entertainment Experience14%

“Fun toy”

Color11%

“The colors are bright”

Quality-Overall10%

“great kit and was super well-made”

Advertised Vs Actual Product6%

“Exactly as pictured”

Ease Of Use6%

“easy to store”

Value For Money5%

“Worth it”

Reading/Writing Skills5%

“it has help my son to better his math and counting”

Durability3%

“Very durable”

Material Quality3%

“Material súper resistente”

What buyers complain about

Size-Overall25%

“Bigger than I expected”

Adhesion/Stickiness6%

“Blocks to not stick well to each other making it difficult to use when counting by 10s”

Advertised Vs Actual Product5%

“Didn't read description”

Hard Feel5%

“It's really difficult”

Quality-Overall4%

“Cheap”

Material Quality4%

“These are very hard plastic so make sure you dont miss any when cleaning up haha”

Value For Money4%

“Not a great value for the money”

Weight Heavy3%

“I think the pieces could be a little heavier”

Choking3%

“being a choking hazard”

Color3%

“My 1 and ONLY complaint is the 2 Grey's are very close in color and we need a bright light to see them”

Top return reasons

Size-Overall42%

Value For Money14%

Advertised Vs Actual Product8%

Quality-Overall4%

Defective Material/Parts3%

Connectivity-Overall3%

Functionality-Overall3%