Counters
FailShoppers spend an estimated $72K a year here, so Counters is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $72K/yr121K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 51%top-5 click share · 22 brands · 36 sellers
Flapen Score
Counters against its category
The dotted line is the Toys & Games average. Past it, Counters is stronger. Inside it, weaker.
Market
The Counters market on Amazon at a glance
Shoppers on Amazon United States searched for Counters 121K times last year and spent an estimated $72K. The top 5 brands take 66% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $72Ka year
- Peak month
- August3.2× the quietest month
- Top search term
- math counters36K searches a year
02 · Price
A sale here is worth $12.76.
Listings sell for $12.76 on average, from $4.17 to $30.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.76 that is $1K to $3K a year per listing.
- Average price
- $12.76under the $15 to $100 sweet spot
- Price range
- $4.17–$30.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #677 within Early Development & Activity Toys. It carries 2,454 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #677in Early Development & Activity Toys
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,454per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Counters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
36
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
51%
Top 20: 87%
Open market
29%
- Brand 120%
- Brand 218%
- Brand 310%
- Brand 410%
- Brand 58%
- Brand 65%
Demand
Counters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.2×
Search terms
Top Counters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- math counters36K/yr
- counters for classroom12K/yr
- counters for kids math33K/yr
- math counters for kids20K/yr
- math counters manipulatives7K/yr
- counters for kids5K/yr
- counters for math4K/yr
- counting collections for math5K/yr
Reviews and returns
What reviews say buyers love and hate about Counters
We read the reviews and the return reasons for every product selling here.
“Bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Counters questions
Answered from the same tracked data.








