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Conversation Cards for Kids

Fail

The top 5 products take 84% of clicks, so Conversation Cards for Kids is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$1.1M/yr413K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
84%top-5 click share · 8 brands · 16 sellers

Flapen Score

Conversation Cards for Kids against its category

The dotted line is the Toys & Games average. Past it, Conversation Cards for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conversation Cards for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Conversation Cards for Kids 413K times last year and spent an estimated $1.1M. The top 5 brands take 93% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
11.1%
Market size, estimated
$1.1Ma year
Peak month
May8.0× the quietest month
Top search term
were not really strangers kids112K searches a year

02 · Price

A sale here is worth $23.76.

Listings sell for $23.76 on average, from $8.51 to $38.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $23.76 that is $71K to $95K a year per listing.

Average price
$23.76inside the $15 to $100 sweet spot
Price range
$8.51–$38.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$71K–$95K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Dedicated Deck Card Games. It carries 2,471 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#232in Dedicated Deck Card Games
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,471per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Conversation Cards for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

4%

  • Brand 145%
  • Brand 232%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Conversation Cards for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 8.0×

Search terms

Top Conversation Cards for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • were not really strangers kids112K/yr
  • tales kids edition134K/yr
  • conversation cards for kids51K/yr
  • we are not really strangers kids12K/yr
  • we re not really strangers kids15K/yr
  • kids conversation cards16K/yr
  • were not really strangers kids edition9K/yr
  • tales kids edition cards8K/yr
  • kids tales cards6K/yr
  • question cards for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Conversation Cards for Kids

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Fun/Entertainment Experience”
55%of negative reviews mention “Value For Money”
1.7%of orders come back
“should be a little cheaper price”
A buyer, on “Value For Money”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Conversation Cards for Kids questions

Answered from the same tracked data.