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Coloring Books Bulk

Maybe

An estimated 1.5% of orders come back. But demand is soft, at -3.1% this quarter, so Coloring Books Bulk is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$266K/yr383K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
53%top-5 click share · 20 brands · 24 sellers

Flapen Score

Coloring Books Bulk against its category

The dotted line is the Toys & Games average. Past it, Coloring Books Bulk is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloring Books Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Coloring Books Bulk 383K times last year and spent an estimated $266K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
3.6%
Market size, estimated
$266Ka year
Peak month
December2.4× the quietest month
Top search term
coloring books bulk88K searches a year

02 · Price

A sale here is worth $19.00.

Listings sell for $19.00 on average, from $8.54 to $40.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $19.00 that is $10K to $14K a year per listing.

Average price
$19.00inside the $15 to $100 sweet spot
Price range
$8.54–$40.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$10K–$14K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #195 within Craft Kits. It carries 624 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#195in Craft Kits
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
624per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Coloring Books Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

24

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

29%

  • Brand 127%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Coloring Books Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Coloring Books Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloring books bulk88K/yr
  • bulk coloring books64K/yr
  • bulk coloring books for kids52K/yr
  • coloring book party favors25K/yr
  • mini activity books for kids16K/yr
  • coloring books for kids bulk23K/yr
  • kids coloring books bulk16K/yr
  • coloring books for kids ages 4-8 bulk9K/yr
  • small activity books for kids8K/yr
  • party favor coloring book9K/yr

Reviews and returns

What reviews say buyers love and hate about Coloring Books Bulk

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
34%of negative reviews mention “Size-Overall”
1.5%of orders come back
“This was my fault for not paying attention to the size”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coloring Books Bulk questions

Answered from the same tracked data.