coloring books bulk
Worth a lookShows low returns (1.5%), but soft demand (-3.1% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$19.00avg listing price — sweet spot $15–$100
Price range
Great$8.54–$40.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good623.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$266K$266K/yr · 383K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coloring books bulk is a $266K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
coloring books bulk market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $285K–$380K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.8%
- Avg brand age
- 31 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
24
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
29%
- BenLouis27%
- Bendon16%
- Disney12%
- Kalysky8%
- ADEVIAN4%
- Pigipigi Kids4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top coloring books bulk search terms
- coloring books bulk88K/yr
- bulk coloring books64K/yr
- bulk coloring books for kids52K/yr
- coloring book party favors25K/yr
- mini activity books for kids16K/yr
- coloring books for kids bulk23K/yr
- kids coloring books bulk16K/yr
- coloring books for kids ages 4-8 bulk9K/yr
- small activity books for kids8K/yr
- party favor coloring book9K/yr
Top coloring books bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BenLouis Coloring Books Party Favors Bulk Mini Coloring Books for Kids Ages 4-8-12 Small Activity Books For Birthday Party Gifts Goodie Bags Stuffers Classroom Travel Activity24pcs Classic
BenLouis$10.054.7★971 rev
24 Mini Coloring Books for Kids 4-8 3-5 Bulk Small Activity Book Bundle
Bendon$20.424.6★906 rev
Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle
Disney$28.164.7★207 rev
Kalysky 20Pack Mini Coloring Books for Kids Ages 4-8 (5.1 x 7 inch) Bulk Coloring Book for Toddlers Ages 2-4 Coloring Books for Kids Party Favors Birthday Goodie Bags Stuffers for Boys Girls
Kalysky$10.044.5★2,119 rev
BenLouis Coloring Books for Kids With Stacking Crayons Set Mini Coloring Books Bulk for Ages 4-8-12 Small Activity Books for Birthday Party Gifts Goodie Bags Stuffers Travel24+24Pcs Assorted
BenLouis$20.744.6★573 rev
Newest
by launch date
chiazllta 48 PCS Mini Activity Books for Kids Party Favors Ages 4-12 Bulk Activity Books Include Mini Coloring Book Mazes Dot to Dot Word Search Word Scramble Goodie Bags Stuffers Classroom Activities
chiazllta$10.1335 rev
KiddieLoot Coloring Books for Kids Ages 4-8 - (Pack of 12) 8.5x11 Size Book w/Dinosaurs Monsters Vehicles Alphabet Numbers & Shapes - Kids Coloring Books Variety Set for Boys & Girls Color Gift
KiddieLoot$12.7170 rev
96 PCS Mini Activity Books for Kids Coloring Books Party Favors Bulk Ages 4-12 Challenging Game Include Mazes Dot to Dot Word Search Word Scramble Goodie Bags Stuffers Kids Classroom Activities
gisgfim$19.5980 rev
Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle
Disney$28.16207 rev
24 Pack Bulk Coloring Books for Kids Ages 4-8 Bundle
Disney$28.3118 rev
Trending
90-day click momentumKiddieLoot Coloring Books for Kids Ages 4-8 - (Pack of 12) 8.5x11 Size Book w/Dinosaurs Monsters Vehicles Alphabet Numbers & Shapes - Kids Coloring Books Variety Set for Boys & Girls Color Gift
KiddieLoot$12.714.6★
Engrowtic 120 Pcs Summer Beach Coloring Books for Kids Bulk Summer Beach Themed Party Favors Mini Summer Coloring Book with Flamingo Watermelon Summer Party Favors Summer Gifts for Kids
Engrowtic$37.154.6★
chiazllta 48 PCS Mini Activity Books for Kids Party Favors Ages 4-12 Bulk Activity Books Include Mini Coloring Book Mazes Dot to Dot Word Search Word Scramble Goodie Bags Stuffers Classroom Activities
chiazllta$10.134.1★
BenLouis 24 Pcs Summer Mini Coloring Books Kids Pool Beach Party Favors Small Activity Books Bulk for Kids Summer Hawaii Birthday Goodie Bags Stuffers Return Gifts Classroom Travel
BenLouis$11.454.6★
Elfew 20Pack Small Activity Books for Kids Age 4-8 8-12 Puzzles Books for Kids Party Favor Gift Brain Game Over 280 Different Games fit Classroom Activity Boy and Girl Birthday Goodie Bag Stuffers
Elfew$12.814.7★
What buyers say about coloring books bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“vibrant colors”
“Great for gift idea”
“Books are great quality”
“Perfect size”
“Good for price”
“So easy”
“The designs are cute”
“As advertised”
“Great for kids”
What buyers complain about
“This was my fault for not paying attention to the size”
“Not as described”
“But honestly the price was too high”
“It would be very hard to do that on such a tiny page”
“Overall not good”
“Thin”
“thickness with one dollar more in price”
“Also very flimsy”
“Turns out you have to assemble these yourself”
“Theyre not coloring books”
Top return reasons
Common questions
- Is coloring books bulk profitable to sell on Amazon United States?
- The niche generates $266K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the coloring books bulk niche?
- 20 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in coloring books bulk?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.5%.
- When does demand for coloring books bulk peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the coloring books bulk niche?
- Listings span $8.54–$40.72; the average listing price is $19.00 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.