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Coloring Books Bulk

Coloring Books Bulk shows low returns (1.5%), but soft demand (-3.1% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46

Market size 49Growth 23Conversion 46Competition 54Returns 85Price range 79Avg price 85Brand share 63Review moat 72Quality gap 30
This niche Category average · 3,143 niches

Is Coloring Books Bulk profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Coloring Books Bulk is a $266K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Coloring Books Bulk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.1% over the last 90 days and 3.6% of searches end in a purchase.

$266K

revenue / yr

Units sold / yr20K
Search volume / yr-3.1%383K
Conversion rate3.6%
Avg price$19.00

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers20 · 24
Top-5 product click share53%
Open market33%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement83%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews624

Top Coloring Books Bulk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

$0$13K$27K$40K$53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

29%

  • BenLouis27%
  • Bendon16%
  • Disney12%
  • Kalysky8%
  • ADEVIAN4%
  • Pigipigi Kids4%

Coloring Books Bulk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume383KCVR3.6%Products30Brands20Top 5 Brands67%OOS Rate0.8%Rating4.6★Reviews624Avg BSR#195
15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Coloring Books Bulk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coloring books bulk88K/yr
  • bulk coloring books64K/yr
  • bulk coloring books for kids52K/yr
  • coloring book party favors25K/yr
  • mini activity books for kids16K/yr
  • coloring books for kids bulk23K/yr
  • kids coloring books bulk16K/yr
  • coloring books for kids ages 4-8 bulk9K/yr
  • small activity books for kids8K/yr
  • party favor coloring book9K/yr

What reviews say buyers love and hate about Coloring Books Bulk

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Fun/Entertainment Experience19%

Fun for kids

Color16%

vibrant colors

Gifting Purpose13%

Great for gift idea

Quality-Overall11%

Books are great quality

Size-Overall11%

Perfect size

What buyers complain about

79% of reviews
Size-Overall34%

This was my fault for not paying attention to the size

Advertised Vs Actual Product10%

Not as described

Value For Money8%

But honestly the price was too high

Print Quality6%

It would be very hard to do that on such a tiny page

Quality-Overall5%

Overall not good

Coloring Books Bulk return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Value For Money
13%
3Advertised Vs Actual Product
9%
4Quality-Overall
7%
5Thin
3%

Common Coloring Books Bulk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloring Books Bulk 53/100 on Amazon United States — Worth a look. The niche generates $266K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -3.1% over the last 90 days.
Search demand for Coloring Books Bulk on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 2.4× the quietest.