Coloring Books Bulk
MaybeAn estimated 1.5% of orders come back. But demand is soft, at -3.1% this quarter, so Coloring Books Bulk is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 4653
- Market size
- $266K/yr383K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 24 sellers
Flapen Score
Coloring Books Bulk against its category
The dotted line is the Toys & Games average. Past it, Coloring Books Bulk is stronger. Inside it, weaker.
Market
The Coloring Books Bulk market on Amazon at a glance
Shoppers on Amazon United States searched for Coloring Books Bulk 383K times last year and spent an estimated $266K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.
- Searches, last 12 months
- 383K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $266Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- coloring books bulk88K searches a year
02 · Price
A sale here is worth $19.00.
Listings sell for $19.00 on average, from $8.54 to $40.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $19.00 that is $10K to $14K a year per listing.
- Average price
- $19.00inside the $15 to $100 sweet spot
- Price range
- $8.54–$40.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$14K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #195 within Craft Kits. It carries 624 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #195in Craft Kits
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 624per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Coloring Books Bulk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
24
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
29%
- Brand 127%
- Brand 216%
- Brand 312%
- Brand 48%
- Brand 54%
- Brand 64%
Demand
Coloring Books Bulk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Coloring Books Bulk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coloring books bulk88K/yr
- bulk coloring books64K/yr
- bulk coloring books for kids52K/yr
- coloring book party favors25K/yr
- mini activity books for kids16K/yr
- coloring books for kids bulk23K/yr
- kids coloring books bulk16K/yr
- coloring books for kids ages 4-8 bulk9K/yr
- small activity books for kids8K/yr
- party favor coloring book9K/yr
Reviews and returns
What reviews say buyers love and hate about Coloring Books Bulk
We read the reviews and the return reasons for every product selling here.
“This was my fault for not paying attention to the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coloring Books Bulk questions
Answered from the same tracked data.








