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Coloring Book Pack

Coloring Book Pack shows low returns (0.9%), but a small market ($79K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46

Market size 20Growth 32Conversion 43Competition 60Returns 95Price range 75Avg price 77Brand share 82Review moat 57Quality gap 27
This niche Category average · 3,143 niches

Is Coloring Book Pack profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Coloring Book Pack is a $79K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Coloring Book Pack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.4% over the last 90 days and 3.4% of searches end in a purchase.

$79K

revenue / yr

Units sold / yr5K
Search volume / yr+5.4%144K
Conversion rate3.4%
Avg price$15.91

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers22 · 37
Top-5 product click share49%
Open market47%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement74%
New entrants (1y)5· 3 succeeded
Avg rating4.6★
Avg reviews1,214

Top Coloring Book Pack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

37

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

49%

Top 20: 88%

Open market

39%

  • Kalysky18%
  • apolyone10%
  • Crayola9%
  • Bendon8%
  • BenLouis8%
  • Disney7%

Coloring Book Pack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR3.4%Products31Brands22Top 5 Brands53%OOS Rate0.2%Rating4.6★Reviews1,214Avg BSR#271
7K5KPrime Day '25Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Top Coloring Book Pack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coloring sheets33K/yr
  • cheap coloring books22K/yr
  • coloring book pack21K/yr
  • libros de pintar11K/yr
  • coloring book sets11K/yr
  • digital coloring book11K/yr
  • coloring books pack7K/yr
  • pack of coloring books7K/yr
  • coloring book bundle8K/yr
  • coloring book packs7K/yr

What reviews say buyers love and hate about Coloring Book Pack

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color29%

great vibrant colors

Fun/Entertainment Experience15%

Fun for kids and adults

Quality-Overall11%

Great variety & relaxing to use

Value For Money9%

Good value for the money

Gifting Purpose7%

Christmas gift

What buyers complain about

67% of reviews
Size-Overall19%

This was my fault for not paying attention to the size

Color16%

color doesnt show up

Advertised Vs Actual Product8%

Not at all as described

Value For Money5%

But honestly the price was too high

Display Colors4%

I wish I could color the pages

Coloring Book Pack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Advertised Vs Actual Product
12%
3Value For Money
9%
4Quality-Overall
6%
5Color
5%

Common Coloring Book Pack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloring Book Pack 52/100 on Amazon United States — Worth a look. The niche generates $79K/yr across 31 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +5.4% over the last 90 days.
Search demand for Coloring Book Pack on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 3.6× the quietest.