Is coloring book pack profitable to sell on Amazon United States?

The niche generates $79K/yr across 31 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the coloring book pack niche?

22 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in coloring book pack?

Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for coloring book pack peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the coloring book pack niche?

Listings span $5.16–$44.65; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.

coloring book pack

Worth a look

Shows low returns (0.9%), but a small market ($79K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$15.91

avg listing price — sweet spot $15–$100

Price range

Great$5.16–$44.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,214.39

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 144K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, coloring book pack is a $79K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

coloring book pack market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $64K–$80K; units × avg price
Conversion rate: 3.4%
Avg BSR: #271
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 0.2%
Avg brand age: 31 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

53%

Top 20: 98%

Top-5 click share

49%

Top 20: 88%

Open market

39%

Kalysky18%
apolyone10%
Crayola9%
Bendon8%
BenLouis8%
Disney7%

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — +5.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top coloring book pack search terms

coloring sheets33K/yr +5.3%1.6% conv.
cheap coloring books22K/yr +4.0%1.0% conv.
coloring book pack21K/yr -1.7%2.3% conv.
libros de pintar11K/yr +20.7%0.2% conv.
coloring book sets11K/yr +14.3%1.3% conv.
digital coloring book11K/yr -0.2%0.0% conv.
coloring books pack7K/yr +4.5%3.5% conv.
pack of coloring books7K/yr +11.5%2.9% conv.
coloring book bundle8K/yr -8.1%1.6% conv.
coloring book packs7K/yr +9.9%2.8% conv.

All search terms

Top coloring book pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kalysky 20Pack Mini Coloring Books for Kids Ages 4-8 (5.1 x 7 inch) Bulk Coloring Book for Toddlers Ages 2-4 Coloring Books for Kids Party Favors Birthday Goodie Bags Stuffers for Boys Girls

Kalysky$10.044.5★2,119 rev

5PCS Coloring Book for Adults Relaxation

apolyone$22.073.8★52 rev

Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle

Disney$28.164.7★207 rev

24 Mini Coloring Books for Kids 4-8 3-5 Bulk Small Activity Book Bundle

Bendon$20.424.6★906 rev

BenLouis Coloring Books Party Favors Bulk Mini Coloring Books for Kids Ages 4-8-12 Small Activity Books For Birthday Party Gifts Goodie Bags Stuffers Classroom Travel Activity24pcs Classic

BenLouis$10.054.7★971 rev

Newest

by launch date

4Pcs Bold and Easy Cozy Coloring Books for Adults with 36 Colors Markers

ADEVIAN$23.5824 rev

5mo ago

5PCS Coloring Book for Adults Relaxation

apolyone$22.0752 rev

5mo ago

KiddieLoot Coloring Books for Kids Ages 4-8 - (Pack of 6) 8.5x11 Size Book w/Dinosaurs Monsters Vehicles Alphabet Numbers & Shapes - Kids Coloring Books Variety Set for Boys & Girls Color Gift

KiddieLoot$8.6770 rev

8mo ago

Beautiful Coloring Book Set of 2 for Adult Relaxation - Funny Coloring Books with Floral Designs for a lot of Laughs - The Perfect Stress-Relieving Gift for Women

ZICOTO$7.50345 rev

10mo ago

Coloring Books Set for Teens & Adults 3 Pack Easy and Simple Designs Coloring Book Complete Stress Relief Gift Kit with 36 Dual-Tip Markers 12 Glitter Markers & 12 Colored Pencils for Relaxation

YQWUCO$23.83100 rev

12mo ago

What buyers say about coloring book pack

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“great vibrant colors”

Fun/Entertainment Experience15%

“Fun for kids and adults”

Quality-Overall11%

“Great variety & relaxing to use”

Value For Money9%

“Good value for the money”

Gifting Purpose7%

“Christmas gift”

Size-Overall5%

“Also good for travel as they're small”

Design-Overall4%

“The designs are cute”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“Easy to Use”

Thickness2%

“I like the bold thick lines as well”

What buyers complain about

Size-Overall19%

“This was my fault for not paying attention to the size”

Color16%

“color doesnt show up”

Advertised Vs Actual Product8%

“Not at all as described”

Value For Money5%

“But honestly the price was too high”

Display Colors4%

“I wish I could color the pages”

Thickness4%

“The pages are thick”

Quality-Overall4%

“Quality is bad, no perforation, pages fall out easily”

Print Quality3%

“It would be very hard to do that on such a tiny page”

Strength2%

“Also very flimsy”

Assembly/Installation1%

“Turns out you have to assemble these yourself”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product12%

Value For Money9%

Quality-Overall6%

Color5%

Display Colors3%

Thin2%

Design-Overall2%

Print Quality1%

Functionality-Overall1%

Common questions

Is coloring book pack profitable to sell on Amazon United States?: The niche generates $79K/yr across 31 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the coloring book pack niche?: 22 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in coloring book pack?: Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for coloring book pack peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the coloring book pack niche?: Listings span $5.16–$44.65; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.