Colored Pens for Kids
brand-locked demand (top 5 brands take 100% of clicks) — Colored Pens for Kids doesn't clear our bar today.
Flapen Score
Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46
Is Colored Pens for Kids profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Colored Pens for Kids is a $48K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Colored Pens for Kids: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.8% over the last 90 days and 6.2% of searches end in a purchase.
$48K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 13 products
Top Colored Pens for Kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Colored Gel Pens for Kids and Adult Coloring Washable Pens Medium Point 14 Count
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 7,879
- Age
- 8y ago
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago
Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
- Price
- $5.97
- Rating
- 4.8/5
- Reviews
- 20,222
- Age
- 20y ago
Crayola Color Changing Pens Bullet Journal Supplies 8 Colors 4Count Multicolor
- Price
- $8.04
- Rating
- 4.4/5
- Reviews
- 1,983
- Age
- 7y ago
Crayola Ultra Clean Washable Markers (40ct) Teacher School Supplies for Kids Broad Line Colored Markers Art Marker Set Ages 3+
- Price
- $14.34
- Rating
- 4.8/5
- Reviews
- 31,821
- Age
- 10y ago
Trending
90-day click momentum
Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
- Price
- $4.11
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 1y ago
Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
- Price
- $5.97
- Rating
- 4.8/5
- Reviews
- 20,222
- Age
- 20y ago
Crayola Color Changing Pens Bullet Journal Supplies 8 Colors 4Count Multicolor
- Price
- $8.04
- Rating
- 4.4/5
- Reviews
- 1,983
- Age
- 7y ago
Crayola Colored Gel Pens for Kids and Adult Coloring Washable Pens Medium Point 14 Count
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 7,879
- Age
- 8y ago
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago
Newest
by launch date
Crayola Gel Ink Pen Marker Set 14 Matte & Glitter Pens Gel Pens for Coloring Fine Point Gift for Kids & Teens Ages 4+
- Price
- $15.17
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 1y ago
Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
- Price
- $4.11
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 1y ago
Amazon Basics Washable Markers for Kids Fine Tip Assorted Colors Non-Toxic Drawing and Coloring School Supplies Set Pack of 24
- Price
- $13.53
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 3y ago
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago
Kekelele Dual Tip Markers for Kids Washable Markers Set Art Marker with Stand Portable Box Gift For Kids (24 Colours)
- Price
- $12.41
- Rating
- 4.7/5
- Reviews
- 941
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 rising
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Crayola92%
- Amazon Basics5%
- Kekelele3%
Colored Pens for Kids demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Colored Pens for Kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola pens10K/yr
- crayola take note pens7K/yr
- washable pens5K/yr
- washable pens for kids6K/yr
- marker sets for kids ages 4-85K/yr
- washable colored markers3K/yr
- drawing pens for kids7K/yr
- crayola gel pens4K/yr
- non toxic marker2K/yr
- marker set for girls6K/yr
What reviews say buyers love and hate about Colored Pens for Kids
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Great assortment of colors”
“Great variety too”
“easy to handle”
“Great kid gift”
“Great fun”
What buyers complain about
81% of reviews“Dull colors”
“these markers were very dry”
“not as easy for my. nearly”
“However, these are not cheap, more than a dollar per marker”
“Running out after a few days”
Colored Pens for Kids return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colored Pens for Kids questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
