colored pens for kids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Price range
Okay$4.11–$24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,652.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 65K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colored pens for kids is a $48K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
colored pens for kids market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Crayola92%
- Amazon Basics5%
- Kekelele3%
Demand
Weekly Amazon search volume, last 51 weeks — -5.8% search growth over the last 90 days.Top colored pens for kids search terms
- crayola pens10K/yr
- crayola take note pens7K/yr
- washable pens5K/yr
- washable pens for kids6K/yr
- marker sets for kids ages 4-85K/yr
- washable colored markers3K/yr
- drawing pens for kids7K/yr
- crayola gel pens4K/yr
- non toxic marker2K/yr
- marker set for girls6K/yr
Top colored pens for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Colored Gel Pens for Kids and Adult Coloring Washable Pens Medium Point 14 Count
Crayola$14.194.6★7,879 rev
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
Crayola$10.964.7★6,463 rev
Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
Crayola$5.974.8★20,222 rev
Crayola Color Changing Pens Bullet Journal Supplies 8 Colors 4Count Multicolor
Crayola$8.044.4★1,983 rev
Crayola Ultra Clean Washable Markers (40ct) Teacher School Supplies for Kids Broad Line Colored Markers Art Marker Set Ages 3+
Crayola$14.344.8★31,821 rev
Newest
by launch date
Crayola Gel Ink Pen Marker Set 14 Matte & Glitter Pens Gel Pens for Coloring Fine Point Gift for Kids & Teens Ages 4+
Crayola$15.1733 rev
Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
Amazon Basics$4.112,020 rev
Amazon Basics Washable Markers for Kids Fine Tip Assorted Colors Non-Toxic Drawing and Coloring School Supplies Set Pack of 24
Amazon Basics$13.53413 rev
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
Crayola$10.966,463 rev
Kekelele Dual Tip Markers for Kids Washable Markers Set Art Marker with Stand Portable Box Gift For Kids (24 Colours)
Kekelele$12.41941 rev
Trending
90-day click momentumAmazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
Amazon Basics$4.114.6★
Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
Crayola$5.974.8★
Crayola Color Changing Pens Bullet Journal Supplies 8 Colors 4Count Multicolor
Crayola$8.044.4★
Crayola Colored Gel Pens for Kids and Adult Coloring Washable Pens Medium Point 14 Count
Crayola$14.194.6★
Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
Crayola$10.964.7★
What buyers say about colored pens for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Great variety too”
“easy to handle”
“Great kid gift”
“Great fun”
“Great value for money”
“they are a great size”
“As advertised”
“colors are very washable”
“Durable”
What buyers complain about
“Dull colors”
“these markers were very dry”
“not as easy for my. nearly”
“However, these are not cheap, more than a dollar per marker”
“Running out after a few days”
“Beware once it gets onto your hands its very hard to clean”
“Poor quality case for Crayola supplies”
“Disappointed though that after emptying each individual box of crayons they did not fit in the provided tub”
“nothing worked”
“Not thick”
Top return reasons
Common questions
- Is colored pens for kids profitable to sell on Amazon United States?
- The niche generates $48K/yr across 13 tracked products. 90-day search growth is -5.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the colored pens for kids niche?
- 3 brands and 89 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in colored pens for kids?
- Top complaints mined from reviews: Color, Moist/Dry, Ease Of Use. The return rate is 0.7%.
- What does it cost to enter the colored pens for kids niche?
- Listings span $4.11–$24.33; the average listing price is $12.09 (sweet spot $15–$100). The average incumbent carries 12,653 reviews — the moat a new listing must climb.