Colored Pens for Kids
FailThe top 5 brands take 100% of clicks, so Colored Pens for Kids is a Fail.
- Flapen Score
- 33 / 100Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 4633
- Market size
- $48K/yr65K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 89 sellers
Flapen Score
Colored Pens for Kids against its category
The dotted line is the Toys & Games average. Past it, Colored Pens for Kids is stronger. Inside it, weaker.
Market
The Colored Pens for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Colored Pens for Kids 65K times last year and spent an estimated $48K. All 3 brands take every click. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 6.2% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $48Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- crayola pens10K searches a year
02 · Price
A sale here is worth $12.09.
Listings sell for $12.09 on average, from $4.11 to $24.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.09 that is $1K to $3K a year per listing.
- Average price
- $12.09under the $15 to $100 sweet spot
- Price range
- $4.11–$24.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Drawing & Painting Supplies. It carries 12,653 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #174in Drawing & Painting Supplies
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 12,653per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Colored Pens for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crayola Colored Gel Pens for Kids and Adult Coloring Washable Pens Medium Point 14 Count
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 7,879
- Age
- 8y ago

Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago

Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
- Price
- $5.97
- Rating
- 4.8/5
- Reviews
- 20,222
- Age
- 20y ago

Crayola Color Changing Pens Bullet Journal Supplies 8 Colors 4Count Multicolor
- Price
- $8.04
- Rating
- 4.4/5
- Reviews
- 1,983
- Age
- 7y ago

Crayola Ultra Clean Washable Markers (40ct) Teacher School Supplies for Kids Broad Line Colored Markers Art Marker Set Ages 3+
- Price
- $14.34
- Rating
- 4.8/5
- Reviews
- 31,821
- Age
- 10y ago
Trending
estimated 90-day click momentum
Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
- Price
- $4.11
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 1y ago

Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+
- Price
- $5.97
- Rating
- 4.8/5
- Reviews
- 20,222
- Age
- 20y ago

Crayola Color Changing Pens Bullet Journal Supplies 8 Colors 4Count Multicolor
- Price
- $8.04
- Rating
- 4.4/5
- Reviews
- 1,983
- Age
- 7y ago

Crayola Colored Gel Pens for Kids and Adult Coloring Washable Pens Medium Point 14 Count
- Price
- $14.19
- Rating
- 4.6/5
- Reviews
- 7,879
- Age
- 8y ago

Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago
Newest
by launch date
Crayola Gel Ink Pen Marker Set 14 Matte & Glitter Pens Gel Pens for Coloring Fine Point Gift for Kids & Teens Ages 4+
- Price
- $15.17
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 1y ago

Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack
- Price
- $4.11
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 1y ago

Amazon Basics Washable Markers for Kids Fine Tip Assorted Colors Non-Toxic Drawing and Coloring School Supplies Set Pack of 24
- Price
- $13.53
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 3y ago

Crayola Clicks Retractable Tip Markers (10ct) Washable Cone Tip Art Marker Set Cute Aesthetic School Supplies Classroom Must Haves Ages 3+
- Price
- $10.96
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 5y ago

Kekelele Dual Tip Markers for Kids Washable Markers Set Art Marker with Stand Portable Box Gift For Kids (24 Colours)
- Price
- $12.41
- Rating
- 4.7/5
- Reviews
- 941
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
89
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Crayola92%
- Amazon Basics5%
- Kekelele3%
Demand
Colored Pens for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Colored Pens for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crayola pens10K/yr
- crayola take note pens7K/yr
- washable pens5K/yr
- washable pens for kids6K/yr
- marker sets for kids ages 4-85K/yr
- washable colored markers3K/yr
- drawing pens for kids7K/yr
- crayola gel pens4K/yr
- non toxic marker2K/yr
- marker set for girls6K/yr
Reviews and returns
What reviews say buyers love and hate about Colored Pens for Kids
We read the reviews and the return reasons for every product selling here.
“Dull colors”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colored Pens for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








