colored pencils bulk
Launch itA $1.0M/yr market growing +54.5% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$29.87avg listing price — sweet spot $15–$100
Price range
Incredible$16.20–$66.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 515K searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,887avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, colored pencils bulk is a $1.0M/yr Amazon United States market (515K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 61/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
colored pencils bulk market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
173
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
5%
- Crayola49%
- Toidgy21%
- YEGEER13%
- Shuttle Art4%
- Rosmonde4%
- V-Opitos3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +54.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top colored pencils bulk search terms
- colored pencils bulk253K/yr
- bulk colored pencils73K/yr
- crayola colored pencils bulk27K/yr
- color pencils bulk20K/yr
- bulk colored pencils for classroom17K/yr
- color pencils bulk classroom19K/yr
- colored pencils bulk classroom15K/yr
- color pencil bulk9K/yr
- colored pencils class set11K/yr
- class set colored pencils9K/yr
Top colored pencils bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Colored Pencils Classpack (240ct) Teacher Must Haves Classroom Essentials Bulk Colored Pencils for Kids 12 Colors Back to for School Coloring Supplies
Crayola$38.304.8★526 rev
Crayola Bulk Colored Pencils for Kids (24pk) Teacher Classroom Must Haves School Supplies for Preschool & Kindergarten 12 Colors
Crayola$33.444.9★2,621 rev
336 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 36 Sharpeners Pre-sharpened Color Pencils Back to School Supplies Bulk for Teachers
Toidgy$28.144.6★156 rev
168 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 16 Sharpeners Pre-sharpened Color Pencil Back to School Supplies Bulk for Teachers
Toidgy$19.974.3★66 rev
Toidgy 144 Count Colored Pencils for Kids 12 Packs Colored Pencils Bulk 12 Colors Pre-sharpened Color Pencils for Adults Bulk School Supplies for Teachers Back to School Supplies Classroom Prizes
Toidgy$16.604.7★517 rev
Newest
by launch date
Rosmonde Colored Pencils Bulk 50 Sets (600 Pencils) 12 Assorted Colors
Rosmonde$42.0545 rev
Rosmonde Colored Pencils Bulk 25 Pack | 300 Pencils 12 Bright Colors
Rosmonde$24.8365 rev
YEGEER 320 Count Colored Pencils Bulk 16 Assorted Colors Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies
YEGEER$27.1952 rev
YEGEER 288 Count Colored Pencils Bulk 16 Assorted Colors Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies
YEGEER$25.1171 rev
168 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 16 Sharpeners Pre-sharpened Color Pencil Back to School Supplies Bulk for Teachers
Toidgy$19.9766 rev
Trending
90-day click momentumRosmonde Colored Pencils Bulk 50 Sets (600 Pencils) 12 Assorted Colors
Rosmonde$42.054.9★
168 Packs Colored Pencils Bulk Classroom Colored Pencils for Kids 12 Assorted Colors Coloring Pencil Set Plus 16 Sharpeners Pre-sharpened Color Pencil Back to School Supplies Bulk for Teachers
Toidgy$19.974.3★
YEGEER 320 Count Colored Pencils Bulk 16 Assorted Colors Pre-sharpened Coloring Pencils Set for Kids and Adult Teachers Essential Classroom Prizes Back to School Supplies
YEGEER$27.194.8★
Crayola Colored Pencil Classpack (462ct) Teacher Appreciation Gifts Classroom Must Haves School Supplies Bulk Colored Pencils 14 Assorted Colors Ages 3+
Crayola$66.804.8★
Rosmonde Colored Pencils Bulk 25 Pack | 300 Pencils 12 Bright Colors
Rosmonde$24.834.7★
What buyers say about colored pencils bulk
What buyers praise and complain about, mined from review topics.What buyers love
“the colors are bright”
“Value for the money”
“Amazing Quality”
“They sharpen well”
“very suitable for teachers or anyone that has a lot of kids around”
“easy to use”
“she absolutely loved this as a gift”
“Just what I wanted”
“doesn't break easily”
“The Crayola 120-count colored pencil set is an absolute dream for any young artist or creative kid”
What buyers complain about
“the colors come up faded even when pushing down”
“These are all horrible quality for Crayola”
“They break easily”
“keeps getting caught in any sharpener I use”
“Which box wasnt so cheap”
“Not best material compared to crayola”
“not as smooth or nice as Crayola”
“a little hard”
“I gave 4 stars because the smell was a little on the chemical side”
“not for gifting”
Top return reasons
Common questions
- Is colored pencils bulk profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Launch it (61/100).
- How competitive is the colored pencils bulk niche?
- 9 brands and 173 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in colored pencils bulk?
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for colored pencils bulk peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the colored pencils bulk niche?
- Listings span $16.20–$66.80; the average listing price is $29.87 (sweet spot $15–$100). The average incumbent carries 2,887 reviews — the moat a new listing must climb.