Skip to content

Colored Chalk

Maybe

Buyers convert on 13.0% of searches. But the average product has 4,230 reviews to catch up to, so Colored Chalk is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$450K/yr376K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
50%top-5 click share · 17 brands · 96 sellers

Flapen Score

Colored Chalk against its category

The dotted line is the Toys & Games average. Past it, Colored Chalk is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colored Chalk market on Amazon at a glance

Shoppers on Amazon United States searched for Colored Chalk 376K times last year and spent an estimated $450K. The top 5 brands take 68% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
13.0%
Market size, estimated
$450Ka year
Peak month
August1.7× the quietest month
Top search term
chalkboard chalk71K searches a year

02 · Price

A sale here is worth $9.20.

Listings sell for $9.20 on average, from $0.98 to $22.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $9.20 that is $14K to $18K a year per listing.

Average price
$9.20under the $15 to $100 sweet spot
Price range
$0.98–$22.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$18K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #61 within Drawing & Painting Supplies. It carries 4,230 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#61in Drawing & Painting Supplies
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
4,230per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Colored Chalk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

96

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

26%

  • Brand 132%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Colored Chalk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Colored Chalk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chalkboard chalk71K/yr
  • colored chalk56K/yr
  • chalk for chalkboard53K/yr
  • chalk for blackboard22K/yr
  • blackboard chalk25K/yr
  • chalk stick14K/yr
  • drawing chalk17K/yr
  • colored chalkboard chalk17K/yr
  • chalk and eraser set13K/yr
  • color chalk12K/yr

Reviews and returns

What reviews say buyers love and hate about Colored Chalk

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
12%of negative reviews mention “Durability”
0.9%of orders come back
“They just arent durable”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Colored Chalk questions

Answered from the same tracked data.