colorations washable tempera paint
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.21avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.96–$108.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,809.39avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Market size
Bad$88K$88K/yr · 37K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colorations washable tempera paint is a $88K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
colorations washable tempera paint market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $88K–$106K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 74%
- Out of stock
- 2.8%
- Avg brand age
- 79 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
45
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
0%
- Colorations77%
- Rust-Oleum6%
- Zinsser6%
- Glidden5%
- EVOLVE4%
- Sax1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top colorations washable tempera paint search terms
- colorations washable tempera paint13K/yr
- white paint gallon12K/yr
- colorations paint6K/yr
- gallon of white paint3K/yr
- colorations tempera paint2K/yr
Top colorations washable tempera paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
Colorations$34.224.7★1,161 rev
Colorations - SWT16 Simply Washable Tempera Paints 16 fl oz Set of 11 Colors Non Toxic Vibrant Bold Kids Paint Craft Hobby Arts & Crafts Fun Art Supplies
Colorations$48.254.7★1,161 rev
Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
Colorations$21.714.6★134 rev
Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
Colorations$20.844.5★114 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
Rust-Oleum$16.714.5★31,417 rev
Newest
by launch date
EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings
EVOLVE$29.41131 rev
Glidden Interior Drywall Primer Flat White 1 Gallon
Glidden$16.5972 rev
Glidden Glidden Interior/Exterior Stain Block Primer Flat White 1 Gallon
Glidden$29.9629 rev
Colorations Simply Washable Tempera Paint Gallon - 6 Colors
Colorations$97.453 rev
Colorations Paraben-Free Tempera Paint for Kids Red 16 oz Bottle
Colorations$6.9647 rev
Trending
90-day click momentumGlidden Glidden Interior/Exterior Stain Block Primer Flat White 1 Gallon
Glidden$29.964.5★
EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings
EVOLVE$29.414.0★
Glidden Interior Latex Ceiling Paint White Flat 1 gal
Glidden$25.084.1★
Colorations Paraben-Free Fluorescent Simply Washable Tempera Paint-Set of 6
Colorations$22.314.5★
Colorations Paraben-Free Washable Tempera Paint for Kids Set of 6 Colors
Colorations$22.874.5★
What buyers say about colorations washable tempera paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good paint”
“is very affordable”
“Easy to wash away”
“Good quality, easy to wash off”
“Vibrant colors”
“Covers well”
“Exactly As Described”
“Dries fast”
“did not leak”
“Good paint”
What buyers complain about
“Terrible paint”
“Where is the quality control”
“Goes on a little thick”
“Some gaps in full coverage”
“Odd smell”
“Can't be reused”
“not pure white”
“it was leaking”
“Doesnt not wash off the clothing”
“More like glue”
Top return reasons
Common questions
- Is colorations washable tempera paint profitable to sell on Amazon United States?
- The niche generates $88K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the colorations washable tempera paint niche?
- 6 brands and 45 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in colorations washable tempera paint?
- Top complaints mined from reviews: Paint Quality, Quality-Overall, Thickness. The return rate is 1.3%.
- When does demand for colorations washable tempera paint peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the colorations washable tempera paint niche?
- Listings span $6.96–$108.17; the average listing price is $35.21 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.