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Colorations Washable Tempera Paint

brand-locked demand (top 5 brands take 99% of clicks) — Colorations Washable Tempera Paint doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 22Growth 36Conversion 73Competition 44Returns 89Price range 82Avg price 95Brand share 3Review moat 47Quality gap 40
This niche Category average · 3,143 niches

Is Colorations Washable Tempera Paint profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Colorations Washable Tempera Paint is a $88K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.

Colorations Washable Tempera Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.9% over the last 90 days and 6.8% of searches end in a purchase.

$88K

revenue / yr

Units sold / yr3K
Search volume / yr+8.9%37K
Conversion rate6.8%
Avg price$35.21

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 45
Top-5 product click share58%
Open market1%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement74%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews1,809

Top Colorations Washable Tempera Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$18K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

45

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

0%

  • Colorations77%
  • Rust-Oleum6%
  • Zinsser6%
  • Glidden5%
  • EVOLVE4%
  • Sax1%

Colorations Washable Tempera Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR6.8%Products23Brands6Top 5 Brands99%OOS Rate2.8%Rating4.5★Reviews1,809Avg BSR#98
1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Colorations Washable Tempera Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • colorations washable tempera paint13K/yr
  • white paint gallon12K/yr
  • colorations paint6K/yr
  • gallon of white paint3K/yr
  • colorations tempera paint2K/yr

What reviews say buyers love and hate about Colorations Washable Tempera Paint

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Paint Quality17%

Good paint

Value For Money13%

is very affordable

Ease Of Cleaning10%

Easy to wash away

Quality-Overall10%

Good quality, easy to wash off

Color9%

Vibrant colors

What buyers complain about

83% of reviews
Paint Quality38%

Terrible paint

Quality-Overall13%

Where is the quality control

Thickness7%

Goes on a little thick

Coverage6%

Some gaps in full coverage

Smell4%

Odd smell

Colorations Washable Tempera Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
57%
2Size-Overall
12%
3Color
10%
4Value For Money
6%
5Advertised Vs Actual Product
5%

Common Colorations Washable Tempera Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Colorations Washable Tempera Paint 47/100 on Amazon United States — Skip it. The niche generates $88K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +8.9% over the last 90 days.
Search demand for Colorations Washable Tempera Paint on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.