Colorations Washable Tempera Paint
brand-locked demand (top 5 brands take 99% of clicks) — Colorations Washable Tempera Paint doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Colorations Washable Tempera Paint profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Colorations Washable Tempera Paint is a $88K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Colorations Washable Tempera Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.9% over the last 90 days and 6.8% of searches end in a purchase.
$88K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Colorations Washable Tempera Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago

Colorations - SWT16 Simply Washable Tempera Paints 16 fl oz Set of 11 Colors Non Toxic Vibrant Bold Kids Paint Craft Hobby Arts & Crafts Fun Art Supplies
- Price
- $48.25
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 15y ago

Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon
- Price
- $21.71
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 1y ago

Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
- Price
- $16.71
- Rating
- 4.5/5
- Reviews
- 31,417
- Age
- 18y ago
Trending
90-day click momentum
Glidden Glidden Interior/Exterior Stain Block Primer Flat White 1 Gallon
- Price
- $29.96
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago

EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings
- Price
- $29.41
- Rating
- 4.0/5
- Reviews
- 131
- Age
- 8mo ago

Glidden Interior Latex Ceiling Paint White Flat 1 gal
- Price
- $25.08
- Rating
- 4.1/5
- Reviews
- 465
- Age
- 8y ago

Colorations Paraben-Free Fluorescent Simply Washable Tempera Paint-Set of 6
- Price
- $22.31
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago

Colorations Paraben-Free Washable Tempera Paint for Kids Set of 6 Colors
- Price
- $22.87
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago
Newest
by launch date
EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings
- Price
- $29.41
- Rating
- 4.0/5
- Reviews
- 131
- Age
- 8mo ago

Glidden Interior Drywall Primer Flat White 1 Gallon
- Price
- $16.59
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 8mo ago

Glidden Glidden Interior/Exterior Stain Block Primer Flat White 1 Gallon
- Price
- $29.96
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago

Colorations Simply Washable Tempera Paint Gallon - 6 Colors
- Price
- $97.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Colorations Paraben-Free Tempera Paint for Kids Red 16 oz Bottle
- Price
- $6.96
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
45
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
0%
- Colorations77%
- Rust-Oleum6%
- Zinsser6%
- Glidden5%
- EVOLVE4%
- Sax1%
Colorations Washable Tempera Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Colorations Washable Tempera Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colorations washable tempera paint13K/yr
- white paint gallon12K/yr
- colorations paint6K/yr
- gallon of white paint3K/yr
- colorations tempera paint2K/yr
What reviews say buyers love and hate about Colorations Washable Tempera Paint
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Good paint”
“is very affordable”
“Easy to wash away”
“Good quality, easy to wash off”
“Vibrant colors”
What buyers complain about
83% of reviews“Terrible paint”
“Where is the quality control”
“Goes on a little thick”
“Some gaps in full coverage”
“Odd smell”
Colorations Washable Tempera Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colorations Washable Tempera Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








