Color Sorting Toys for Toddlers 1-3
MaybeThe top 5 brands take only 36% of clicks. But the products selling today already average 4.7★, so Color Sorting Toys for Toddlers 1-3 is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 4657
- Market size
- $359K/yr646K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 31%top-5 click share · 54 brands · 109 sellers
Flapen Score
Color Sorting Toys for Toddlers 1-3 against its category
The dotted line is the Toys & Games average. Past it, Color Sorting Toys for Toddlers 1-3 is stronger. Inside it, weaker.
Market
The Color Sorting Toys for Toddlers 1-3 market on Amazon at a glance
Shoppers on Amazon United States searched for Color Sorting Toys for Toddlers 1-3 646K times last year and spent an estimated $359K. The top 5 brands take 36% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.
- Searches, last 12 months
- 646K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $359Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- color sorting toys for toddlers 1-3108K searches a year
02 · Price
A sale here is worth $15.97.
Listings sell for $15.97 on average, from $7.01 to $34.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $15.97 that is $4K to $8K a year per listing.
- Average price
- $15.97inside the $15 to $100 sweet spot
- Price range
- $7.01–$34.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #155 within Early Development & Activity Toys. It carries 7,370 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #155in Early Development & Activity Toys
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 7,370per listing
- Listings tracked
- 64
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Color Sorting Toys for Toddlers 1-3 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sassy Stacks of Circles Stacking Ring STEM Learning Toy Age 6+ Months Multi 9 Piece Set
- Price
- $9.67
- Rating
- 4.8/5
- Reviews
- 65,148
- Age
- 7y ago
Oomloid Counting Animals Montessori Toys for 3 4 5 Years Old Boys Girls Preschool Learning Activities Educational Sensory Toys Gifts for Kids Toddlers Ages 3-5 4-8
- Price
- $8.89
- Rating
- 4.8/5
- Reviews
- 785
- Age
- 2y ago
Learning Resources Farmers Market Color Sorting Set
- Price
- $30.54
- Rating
- 4.9/5
- Reviews
- 17,689
- Age
- 14y ago
Fisher-Price Babys First Blocks & Rock-a-Stack Toy Set
- Price
- $14.95
- Rating
- 4.8/5
- Reviews
- 26,457
- Age
- 8y ago
The First Years Stack & Count Stacking Cups - Colorful Baby Stacking Water Toys Set - Stackable Cups for Learning - Baby Bath Toys - Toddler Water Table Toys - 8 Count
- Price
- $7.23
- Rating
- 4.8/5
- Reviews
- 92,651
- Age
- 19y ago
Trending
estimated 90-day click momentum
10Pcs Magnetic Color Sorting Cute Fridge Magnets for Kids Color Sorting
- Price
- $12.23
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 8mo ago
Color Sorting Toys Wooden Montessori Rainbow Matching Game for Kids 3+
- Price
- $13.91
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago
MUONE Montessori Busy Book Color Sorting Toys for Toddlers 2-4 Educational Preschool Learning Activities for Kids Sensory Fine Motor Matching Games for 3 Year Old Boys Girls Gifts
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Bmag Counting Bears with Matching Sorting Cups Preschool Learning Toys Color Recognition and Math Learning Games STEM Educational Toy Gift for Kids Age 3 4 5 Year Old Boys Girls
- Price
- $12.43
- Rating
- 4.8/5
- Reviews
- 6,434
- Age
- 3y ago
Skillmatics Silicone Rainbow Sorting Game Learning & Educational Toy
- Price
- $19.88
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 1y ago
Newest
by launch date10Pcs Magnetic Color Sorting Cute Fridge Magnets for Kids Color Sorting
- Price
- $12.23
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 8mo ago
Color Sorting Toys Wooden Montessori Rainbow Matching Game for Kids 3+
- Price
- $13.91
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago
Skillmatics Silicone Rainbow Sorting Game Learning & Educational Toy
- Price
- $19.88
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 1y ago
MUONE Montessori Busy Book Color Sorting Toys for Toddlers 2-4 Educational Preschool Learning Activities for Kids Sensory Fine Motor Matching Games for 3 Year Old Boys Girls Gifts
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 431
- Age
- 1y ago
Yetonamr 48 Pcs Counting Dinosaurs Montessori Toys for 3 4 5 Years Old Boys Girls Toddler Preschool Learning Activities Toy for Kids Ages 3-5 4-8 Birthday Gifts Sensory Toys
- Price
- $8.03
- Rating
- 4.8/5
- Reviews
- 482
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
54 rising
Sellers
109
Est. top-5 brand share
36%
Top 20: 74%
Est. top-5 click share
31%
Top 20: 65%
Open market
60%
- Sassy10%
- Fisher-Price7%
- Melissa & Doug6%
- Oomloid6%
- Learning Resources6%
- The First Years4%
Demand
Color Sorting Toys for Toddlers 1-3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.6×
Search terms
Top Color Sorting Toys for Toddlers 1-3 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- color sorting toys for toddlers 1-3108K/yr
- baby stacking toys76K/yr
- sorting games51K/yr
- color sorting toys59K/yr
- toddler stacking toys54K/yr
- stacking toys for toddlers23K/yr
- stacking toy42K/yr
- color sorting33K/yr
- color matching toys for toddlers 1-327K/yr
- sorting19K/yr
Reviews and returns
What reviews say buyers love and hate about Color Sorting Toys for Toddlers 1-3
We read the reviews and the return reasons for every product selling here.
“Quite disappointed in the size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Color Sorting Toys for Toddlers 1-3 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data