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Color Sorting Toys for Toddlers 1-3

Maybe

The top 5 brands take only 36% of clicks. But the products selling today already average 4.7★, so Color Sorting Toys for Toddlers 1-3 is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$359K/yr646K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
31%top-5 click share · 54 brands · 109 sellers

Flapen Score

Color Sorting Toys for Toddlers 1-3 against its category

The dotted line is the Toys & Games average. Past it, Color Sorting Toys for Toddlers 1-3 is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Sorting Toys for Toddlers 1-3 market on Amazon at a glance

Shoppers on Amazon United States searched for Color Sorting Toys for Toddlers 1-3 646K times last year and spent an estimated $359K. The top 5 brands take 36% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.5%
Market size, estimated
$359Ka year
Peak month
August3.6× the quietest month
Top search term
color sorting toys for toddlers 1-3108K searches a year

02 · Price

A sale here is worth $15.97.

Listings sell for $15.97 on average, from $7.01 to $34.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $15.97 that is $4K to $8K a year per listing.

Average price
$15.97inside the $15 to $100 sweet spot
Price range
$7.01–$34.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #155 within Early Development & Activity Toys. It carries 7,370 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#155in Early Development & Activity Toys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
7,370per listing
Listings tracked
64

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Color Sorting Toys for Toddlers 1-3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

109

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

31%

Top 20: 65%

Open market

60%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Color Sorting Toys for Toddlers 1-3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Color Sorting Toys for Toddlers 1-3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • color sorting toys for toddlers 1-3108K/yr
  • baby stacking toys76K/yr
  • sorting games51K/yr
  • color sorting toys59K/yr
  • toddler stacking toys54K/yr
  • stacking toys for toddlers23K/yr
  • stacking toy42K/yr
  • color sorting33K/yr
  • color matching toys for toddlers 1-327K/yr
  • sorting19K/yr

Reviews and returns

What reviews say buyers love and hate about Color Sorting Toys for Toddlers 1-3

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Quite disappointed in the size”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Color Sorting Toys for Toddlers 1-3 questions

Answered from the same tracked data.