Color Set

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $611K a year.

Searches, last 12 months

811K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

3.7%

Market size, estimated

$611Ka year

Peak month

December7.9× the quietest month

Top search term

kids coloring set90K searches a year

Listings sell for $20.59 on average, from $7.51 to $34.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $20.59 that is $15K to $21K a year per listing.

Average price

$20.59inside the $15 to $100 sweet spot

Price range

$7.51–$34.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$15K–$21K

Returns

1.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #77 within Craft Kits. It carries 7,512 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#77in Craft Kits

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

7,512per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months