color set
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$20.59avg listing price — sweet spot $15–$100
Price range
Good$7.51–$34.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$611K$611K/yr · 811K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,512.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, color set is a $611K/yr Amazon United States market (811K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
color set market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $618K–$824K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.4%
- Avg brand age
- 39 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
85
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
5%
- Crayola77%
- iBayam9%
- DLUCKY4%
- Caliart2%
- LUMIBOARD2%
- Sunnyglade2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top color set search terms
- kids coloring set90K/yr
- crayola art set65K/yr
- crayola set55K/yr
- crayola art kit110K/yr
- coloring set for kids ages 4-864K/yr
- coloring kits for kids ages 4-848K/yr
- coloring sets for kids ages 8-1246K/yr
- crayola kit33K/yr
- crayola art case24K/yr
- coloring kit for kids ages 8-1214K/yr
Top color set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Crayola Inspiration Art Case Coloring Set - Tie-Dye (140ct) Art Supplies Set For Kids Travel Drawing Kit Gift for Girls & Boys Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51wKWtC3NLL.jpg)
Crayola Inspiration Art Case Coloring Set - Tie-Dye (140ct) Art Supplies Set For Kids Travel Drawing Kit Gift for Girls & Boys Ages 5+ [Amazon Exclusive]
Crayola$24.604.8★18,491 rev
![Crayola Inspiration Art Case Coloring Set 140pc Space Theme Art Kit for Kids Crayons Markers Pencils Gift for Boys & Girls Ages 5 6 7 8 [Amazon Exclusive]](https://m.media-amazon.com/images/I/512fTojPeRL.jpg)
Crayola Inspiration Art Case Coloring Set 140pc Space Theme Art Kit for Kids Crayons Markers Pencils Gift for Boys & Girls Ages 5 6 7 8 [Amazon Exclusive]
Crayola$24.334.8★30,523 rev
Crayola Create N Carry Travel Art Set for Kids (75pcs) 2-in-1 Lap Desk & Carrying Case Essential Art Supplies Kit Spring Crafting Gift for Kids
Crayola$21.194.7★5,680 rev
![Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]](https://m.media-amazon.com/images/I/51dF1w1HF6L.jpg)
Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]
Crayola$25.114.7★220 rev
Crayola Pip-Squeaks Washable Marker Set (65ct) Coloring Set Drawing Art Supplies for Kids Spring Craft Kit Travel Activity Gifts for Kids
Crayola$11.764.8★15,423 rev
Newest
by launch date
Crayola Kpop Demon Hunters Art Case (40+pcs) Coloring & Sticker Craft Kit Gift for Kids & Teens Travel Activity Set Ages 8+
Crayola$23.87104 rev
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
LUMIBOARD$34.841,210 rev
Crayola Limited Edition Coloring Set (115 Pcs) Kids Art Supplies & Drawing Kit with Crayons Markers & Colored Pencils in Storage Case Gifts Ages 5+
Crayola$15.85194 rev
beefunni Unicorn Washable Markers Set 48 pcs with Glitter Pencil Case Art Supplies for Kids Ages 4-6-8 Arts Crafts Coloring Set with Stickers - Birthday Gifts for Girls 4 5 6 7 8 9 Year Old
beefunni$23.83374 rev
Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]
Crayola$25.11220 rev
Trending
90-day click momentumCrayola Kpop Demon Hunters Art Case (40+pcs) Coloring & Sticker Craft Kit Gift for Kids & Teens Travel Activity Set Ages 8+
Crayola$23.874.5★
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
LUMIBOARD$34.844.2★
Crayola Limited Edition Coloring Set (115 Pcs) Kids Art Supplies & Drawing Kit with Crayons Markers & Colored Pencils in Storage Case Gifts Ages 5+
Crayola$15.854.8★
Caliart 176PCS Art Supplies Sketching Kit 100 Sheets 3-Color Sketch Book
Caliart$25.744.8★
Crayola Art Set for Kids (125pcs) Art Supplies Kit with Giant Coloring Books Washable Paints Markers & Storage Box Gift for Kids Ages 5+ [Amazon Exclusive]
Crayola$25.114.7★
What buyers say about color set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing entertainment”
“colors are amazing”
“Quality is great with lots of color options”
“Awesome gift”
“Excellent value”
“Easy to use”
“Great drawing board”
“Just as advertised”
“easy to clean up”
“Creative fun”
What buyers complain about
“Color was dull”
“Bad quality”
“Falls apart easily”
“Hard to clean”
“Battery doesnt charge”
“Not worthy to buy even with the cheap price”
“they are small”
“FLIMSY”
“Didnt work”
“Not as describe”
Top return reasons
Common questions
- Is color set profitable to sell on Amazon United States?
- The niche generates $611K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the color set niche?
- 10 brands and 85 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in color set?
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 1.1%.
- When does demand for color set peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the color set niche?
- Listings span $7.51–$34.84; the average listing price is $20.59 (sweet spot $15–$100). The average incumbent carries 7,512 reviews — the moat a new listing must climb.