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Color Changing Markers

Fail

Demand is soft, at -23.9% this quarter, so Color Changing Markers is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$59K/yr61K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
75%top-5 click share · 11 brands · 38 sellers

Flapen Score

Color Changing Markers against its category

The dotted line is the Toys & Games average. Past it, Color Changing Markers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Changing Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Color Changing Markers 61K times last year and spent an estimated $59K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Apr–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
7.5%
Market size, estimated
$59Ka year
Peak month
December20.6× the quietest month
Top search term
color changing markers43K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $7.09 to $20.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.80 that is $3K to $6K a year per listing.

Average price
$12.80under the $15 to $100 sweet spot
Price range
$7.09–$20.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #320 within Drawing & Painting Supplies. It carries 870 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#320in Drawing & Painting Supplies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
870per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Color Changing Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

38

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • Brand 136%
  • Brand 219%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (5 brands, 15%)

Demand

Color Changing Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, Nov, Dec · busiest ÷ quietest = 20.6×

Search terms

Top Color Changing Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • color changing markers43K/yr
  • color change markers7K/yr
  • color changing markers for kids6K/yr
  • crayola color changing markers3K/yr
  • omy magic markers2K/yr

Reviews and returns

What reviews say buyers love and hate about Color Changing Markers

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
30%of negative reviews mention “Color”
1.4%of orders come back
“The colors are too dark”
A buyer, on “Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Color Changing Markers questions

Answered from the same tracked data.