Color Changing Markers
FailDemand is soft, at -23.9% this quarter, so Color Changing Markers is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $59K/yr61K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 38 sellers
Flapen Score
Color Changing Markers against its category
The dotted line is the Toys & Games average. Past it, Color Changing Markers is stronger. Inside it, weaker.
Market
The Color Changing Markers market on Amazon at a glance
Shoppers on Amazon United States searched for Color Changing Markers 61K times last year and spent an estimated $59K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Apr–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $59Ka year
- Peak month
- December20.6× the quietest month
- Top search term
- color changing markers43K searches a year
02 · Price
A sale here is worth $12.80.
Listings sell for $12.80 on average, from $7.09 to $20.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.80 that is $3K to $6K a year per listing.
- Average price
- $12.80under the $15 to $100 sweet spot
- Price range
- $7.09–$20.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #320 within Drawing & Painting Supplies. It carries 870 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #320in Drawing & Painting Supplies
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 870per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Color Changing Markers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
38
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Brand 136%
- Brand 219%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 64%
- Open — no brand owns it (5 brands, 15%)
Demand
Color Changing Markers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, Nov, Dec · busiest ÷ quietest = 20.6×
Search terms
Top Color Changing Markers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- color changing markers43K/yr
- color change markers7K/yr
- color changing markers for kids6K/yr
- crayola color changing markers3K/yr
- omy magic markers2K/yr
Reviews and returns
What reviews say buyers love and hate about Color Changing Markers
We read the reviews and the return reasons for every product selling here.
“The colors are too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Color Changing Markers questions
Answered from the same tracked data.








