coin flips
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good504.39avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$6.78–$27.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$108K$108K/yr · 191K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, coin flips is a $108K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
coin flips market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $167K–$200K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
16%
- Boen52%
- lonamos9%
- MUDOR9%
- Sacagawea Webstore5%
- Xxmbbjy5%
- Ysglory3%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top coin flips search terms
- coin flips58K/yr
- coin flips 2x220K/yr
- 2x2 coin flips13K/yr
- coin flip12K/yr
- cardboard coin holder10K/yr
- 2x2 coin holders10K/yr
- mylar coin flips11K/yr
- cardboard coin flips6K/yr
- coin flips assorted sizes8K/yr
- paper coin holders5K/yr
Top coin flips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boen Coin Flips 10 Assorted Sizes 1000Pcs Coin Holders for Colletors The Coin Collection Supplies Include A Mini Stapler The Coin Cardboard Coin Flips for Coin Collection (10 Assorted Size 1000pcs)
Boen$23.734.6★1,825 rev
Boen 600PCS Coin Flips in 6 Sizes Cardboard Coin Holders
Boen$16.024.7★616 rev
Boen 300PCS Coin Flips in 6 Sizes Cardboard Coin Holders
Boen$10.524.7★393 rev
200-Pack 2 x 2 Inch Double-Pocket-Coin-Flips - Coin Pocket Holders Unplasticized Coin Sleeves Vinyl Coin Collection Holder for Long Term Coin Storage Safety Coin Flips Vinyl Coin Flips
lonamos$20.364.7★268 rev
MUDOR 200 Pack Upgraded Mylar Coin Flips 2x2 for Quarter Non PVC
MUDOR$11.194.6★363 rev
Newest
by launch date
MUDOR Mylar Coin Flips 2x2 400 Pack Assorted Sizes Cardboard Coin Holder
MUDOR$16.833 rev
Boen 1200PCS Coin Flips in 6 Sizes Cardboard Coin Holders
Boen$27.8761 rev
Boen 200Pcs Coin Flips 3 Assorted Sizes Professional Coin Holders
Boen$7.7477 rev
3 Assorted Sizes 150 Pieces Coin Flips 2 x 2 Cardboard Coin Holders Mylar Coin Flips for Colletors Coin Collection Supplies for Penny Nickel Quarter Collecting (20.5mm 23mm 25mm)
Xxmbbjy$7.69107 rev
Vmiapxo 200 Pack Coin Flips for Collectors 2x2 Inch Double Pockets
Vmiapxo$13.14307 rev
Trending
90-day click momentumMUDOR Mylar Coin Flips 2x2 400 Pack Assorted Sizes Cardboard Coin Holder
MUDOR$16.835.0★
Boen 200Pcs Coin Flips 3 Assorted Sizes Professional Coin Holders
Boen$7.744.8★
Vmiapxo 200 Pack Coin Flips for Collectors 2x2 Inch Double Pockets
Vmiapxo$13.144.6★
300 Pcs Cardboard Coin Flips 6 Assorted Sizes 2 x 2 Pockets Coin Holders for Colletors The Coin Collection Supplies for Dollars Penny Quarter Nickels Collecting
Xxmbbjy$10.844.5★
100 Pieces Cardboard Coin Flips 2x2 Holders Sleeves Currency Storage for Pennies Quarters Stamp(40mm-100pcs)
Generic$6.954.4★
What buyers say about coin flips
What buyers praise and complain about, mined from review topics.What buyers love
“Arrived as described, good quality”
“As advertised”
“Great deal”
“I like the variety of sizes”
“very durable”
“Ease of use”
“Very sturdy”
“easier to organize”
“Nice protection”
“I do like the thickness of these flips”
What buyers complain about
“Horrible quality”
“Too many large size”
“a little flimsy”
“Clear material really thin”
“Especially large dollar”
“Clear material really thin”
“My only complaint is the cardboard has a glossy finish on it that causes writing on them to smear easily unless you use something fast drying”
“Slightly flawed construction cardboard holders”
“Not useable”
“Vmiapxo does not claim that flips are safe for long term storage”
Top return reasons
Common questions
- Is coin flips profitable to sell on Amazon United States?
- The niche generates $108K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the coin flips niche?
- 14 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in coin flips?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.8%.
- When does demand for coin flips peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the coin flips niche?
- Listings span $6.78–$27.87; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.