Coco Toys

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

371K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

2.9%

Market size, estimated

$245Ka year

Peak month

December2.9× the quietest month

Top search term

spanish tonies37K searches a year

Listings sell for $22.43 on average, from $9.33 to $55.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $22.43 that is $6K to $11K a year per listing.

Average price

$22.43inside the $15 to $100 sweet spot

Price range

$9.33–$55.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

2.1%of orders · Amazon United States median 2.1%

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #519 within Musical Toys. It carries 784 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

89%

Out of stock, average day

5.3%

Average rank

#519in Musical Toys

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

784per listing

Listings tracked

27

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months