- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $47K/yr226K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 32%top-5 click share · 33 brands · 170 sellers
Flapen Score
Clown Doll against its category
The dotted line is the Toys & Games average. Past it, Clown Doll is stronger. Inside it, weaker.
Market
The Clown Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Clown Doll 226K times last year and spent an estimated $47K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $47Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- clown doll44K searches a year
02 · Price
A sale here is worth $27.24.
Listings sell for $27.24 on average, from $6.03 to $125.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.24 that is $0 to $3K a year per listing.
- Average price
- $27.24inside the $15 to $100 sweet spot
- Price range
- $6.03–$125.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #5,213 within Dolls. It carries 216 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 86%
- Out of stock, average day
- 6.1%
- Average rank
- #5,213in Dolls
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 216per listing
- Listings tracked
- 59
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Clown Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
POP MART WHY SO SERIOUS Series Plush Doll Pendant Blind Box Collectible Toys Charm Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $38.94
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 10mo ago

Squishmallows Original 12-Inch Ukee Clown with Teal Hair and Black Bowler Hat - Official Jazwares Plush
- Price
- $6.03
- Rating
- 4.9/5
- Reviews
- 2,632
- Age
- 2y ago

DYNWAVE 9inch Clown Doll - can Sitting & Standing Hand Painted Harlequin Doll Display Decoration Valentin Gift
- Price
- $17.68
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 6y ago

Clown Figure Doll Ornaments Home Table Desk Top Decor Halloween Decoration Gift - #5
- Price
- $16.79
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 7y ago

CALEMBOU Plush Doll Blind Box Figures Timeshare Cino Dream Tour Circus Series Stuffed Mystery Box Toy Kawaii Mystery Plush Collectible Birthday Gift for Girls (1PC)
- Price
- $38.66
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 2y ago
Trending
estimated 90-day click momentum
6 Pack Wooden Marionette Puppets Clown Pull String Puppets Movable Hands and Feet Joint Activity for Family Men Women Theater Puppetry Party
- Price
- $24.89
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 6mo ago

Dolls Kill Possum Star Plush Backpack by Club Exx
- Price
- $67.97
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 8mo ago

Squishmallows Cupid Valentines 7 inch Collectible Soft & Squishy Food Stuffed - Add to Your Squad - Gift for Kids Girls & Boys
- Price
- $16.89
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3y ago

POP MART WHY SO SERIOUS Series Plush Doll Pendant Blind Box Collectible Toys Charm Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $38.94
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 10mo ago

Maxyoung 14 Inch Porcelain Clown Doll Vintage Dolls Figurine Collectible Figure Hand Painted Toy Christmas Halloween Birthday Gift Twisted Body
- Price
- $21.02
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 4y ago
Newest
by launch date
6 Pack Wooden Marionette Puppets Clown Pull String Puppets Movable Hands and Feet Joint Activity for Family Men Women Theater Puppetry Party
- Price
- $24.89
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 6mo ago

Dolls Kill Possum Star Plush Backpack by Club Exx
- Price
- $67.97
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 8mo ago

POP MART WHY SO SERIOUS Series Plush Doll Pendant Blind Box Collectible Toys Charm Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $38.94
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 10mo ago

Cloveray Harlequin Clown Reborn Toddler Girl Doll 18 Inch Baby Doll with Curly Hair Checkered Hat Pink & Silver Costume and Mini Drum for 5 Year Old Girls Parents Collectors
- Price
- $27.49
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago

Anirollz Clown Pandaroll Sitting Plush Soft Circus-Themed Stuffed Animal Toy Collectible Cute Plushie for Kids & Fans
- Price
- $20.31
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
170
Est. top-5 brand share
52%
Top 20: 91%
Est. top-5 click share
32%
Top 20: 66%
Open market
42%
- Squishmallows20%
- POP MART12%
- Maxyoung7%
- KODORIA6%
- FRECI6%
- DYNWAVE6%
Demand
Clown Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Clown Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clown doll44K/yr
- clown plush33K/yr
- clown squishmallow25K/yr
- clown figurines21K/yr
- clown dolls15K/yr
- clown toys11K/yr
- jester doll9K/yr
- clown plushies7K/yr
- clown stuffed animal9K/yr
- clown figure7K/yr
Reviews and returns
What reviews say buyers love and hate about Clown Doll
We read the reviews and the return reasons for every product selling here.
“Doesnt fit much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clown Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








