Cloud Dough
brand-locked demand (top 5 brands take 100% of clicks) — Cloud Dough doesn't clear our bar today.
Flapen Score
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Is Cloud Dough profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Cloud Dough is a $72K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Cloud Dough: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.7% over the last 90 days and 2.1% of searches end in a purchase.
$72K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 12 products
Top Cloud Dough products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play-Doh Scented Slime Variety Pack 6-Pack Variety Super Stretch Foam Butter & Cloud Slime (Strawberry Grape Cotton Candy Blue Raspberry Watermelon Citrus Scented) Gifts and Party Favors
- Price
- $9.67
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Play-Doh Super Stretch Slime for Kids 12-Pack Variety Popular Toys Gifts and Party Favors
- Price
- $14.66
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Play-Doh Scented Cloud Slime for Kids 4-Pack Variety Popular Toys Gifts and Party Favors
- Price
- $15.53
- Rating
- 3.9/5
- Reviews
- 792
- Age
- 1y ago
Play-Doh Retro Mix & Play Scented Slime for Kids 6-Pack Variety Cloud Butter Foam Super Stretch (Blue Raspberry Grape Watermelon Orange Strawberry Cherry) Popular Toys Gifts & Party Favors
- Price
- $17.37
- Rating
- 4.5/5
- Reviews
- 177
- Age
- 1y ago
Play-Doh Kawaii Mix & Play Scented Slime for Kids 6-Pack Variety Cloud Butter Foam Super Stretch (Mint Chocolate Chip Blue Raspberry Vanilla Strawberry Grape Cotton Candy) Popular Toys
- Price
- $17.49
- Rating
- 4.5/5
- Reviews
- 177
- Age
- 1y ago
Trending
90-day click momentumPlay-Doh Scented Slime Variety Pack 6-Pack Variety Super Stretch Foam Butter & Cloud Slime (Strawberry Grape Cotton Candy Blue Raspberry Watermelon Citrus Scented) Gifts and Party Favors
- Price
- $9.67
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Play-Doh Retro Mix & Play Scented Slime for Kids 6-Pack Variety Cloud Butter Foam Super Stretch (Blue Raspberry Grape Watermelon Orange Strawberry Cherry) Popular Toys Gifts & Party Favors
- Price
- $17.37
- Rating
- 4.5/5
- Reviews
- 177
- Age
- 1y ago
Play-Doh Slime Compounds Scented Sensory Toys for Kids and Tweens Use in Goodie Bags and Party Favors Fizzie Strawberry and Blue Raspberry
- Price
- $11.87
- Rating
- 4.0/5
- Reviews
- 102
- Age
- 11mo ago
Play-Doh Super Stretch Slime for Kids 12-Pack Variety Popular Toys Gifts and Party Favors
- Price
- $14.66
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Compound Kings Butter Slime Single Jar Blue Raspberry Stocking Stuffer for Boys and Girls Sensory Fun Gift
- Price
- $9.89
- Rating
- 4.0/5
- Reviews
- 126
- Age
- 5y ago
Newest
by launch datePlay-Doh Slime Compounds Scented Sensory Toys for Kids and Tweens Use in Goodie Bags and Party Favors Fizzie Strawberry and Blue Raspberry
- Price
- $11.87
- Rating
- 4.0/5
- Reviews
- 102
- Age
- 11mo ago
Play-Doh Retro Mix & Play Scented Slime for Kids 6-Pack Variety Cloud Butter Foam Super Stretch (Blue Raspberry Grape Watermelon Orange Strawberry Cherry) Popular Toys Gifts & Party Favors
- Price
- $17.37
- Rating
- 4.5/5
- Reviews
- 177
- Age
- 1y ago
Play-Doh Kawaii Mix & Play Scented Slime for Kids 6-Pack Variety Cloud Butter Foam Super Stretch (Mint Chocolate Chip Blue Raspberry Vanilla Strawberry Grape Cotton Candy) Popular Toys
- Price
- $17.49
- Rating
- 4.5/5
- Reviews
- 177
- Age
- 1y ago
Play-Doh Scented Slime Variety Pack 6-Pack Variety Super Stretch Foam Butter & Cloud Slime (Strawberry Grape Cotton Candy Blue Raspberry Watermelon Citrus Scented) Gifts and Party Favors
- Price
- $9.67
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Play-Doh Super Stretch Slime for Kids 12-Pack Variety Popular Toys Gifts and Party Favors
- Price
- $14.66
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Play-Doh94%
- COMPOUND KINGS6%
Cloud Dough demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top Cloud Dough search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- playdoh slime38K/yr
- butter cloudz46K/yr
- play doh slime26K/yr
- cloud dough40K/yr
- butter cloudz slime11K/yr
- playdough slime9K/yr
- crayola slime13K/yr
- play-doh slime5K/yr
- compound kings butter cloudz8K/yr
- butter cloud slime12K/yr
What reviews say buyers love and hate about Cloud Dough
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good scent”
“Fun for Kids”
“colors are very pretty”
“Decent price”
“So soft”
What buyers complain about
74% of reviews“Super sticky”
“Some of the scents were really strong”
“It is a bit messy”
“odd texture”
“It was very tough to clean up”
Cloud Dough return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cloud Dough questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
