Cloud Dough

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

2.1%

Market size, estimated

$72Ka year

Peak month

December3.3× the quietest month

Top search term

playdoh slime38K searches a year

Listings sell for $12.61 on average, from $5.32 to $17.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $12.61 that is $6K to $9K a year per listing.

Average price

$12.61under the $15 to $100 sweet spot

Price range

$5.32–$17.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #310 within Clay & Dough. It carries 534 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#310in Clay & Dough

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

534per listing

Listings tracked

12

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months