cleo de nile monster high costume
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$67.10avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,022.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 310K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Price range
Bad$10.49–$381.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cleo de nile monster high costume is a $146K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
cleo de nile monster high costume market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $201K–$268K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #3,598
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 46%
- Out of stock
- 5.7%
- Avg brand age
- 40 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
176
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
1%
- Monster High76%
- AI ACCESSORY INNOVATIONS12%
- Mattel4%
- ZAFUL4%
- Bencailor2%
- Amscan1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 30 weeks — +1.3% search growth over the last 90 days.Top cleo de nile monster high costume search terms
- cleo de nile61K/yr
- monster high cleo34K/yr
- monster high dolls cleo20K/yr
- monster high cleo de nile19K/yr
- cleo monster high doll20K/yr
- cleo de nile monster high costume28K/yr
- cleo de nile doll25K/yr
- monster high dolls cleo de nile10K/yr
- cleo de nile monster high doll original13K/yr
- cleo monster high costume15K/yr
Top cleo de nile monster high costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monster High Cleo De Nile Doll in Golden Blouse and Layered Skirt Includes Pet Cobra Hissette and Accessories Like a Backpack Snack and Scroll
Monster High$19.704.8★2,166 rev
AI ACCESSORY INNOVATIONS Monster High 4 Piece Backpack Set Clawdeen Wolf Cleo DeNile Dracularua Frankie Stein & Lagoona Blue Bookbag Flip Sequins 16 School Bag Black & Pink
AI ACCESSORY INNOVATIONS$43.164.5★2,898 rev
Monster High Cleo De Nile Doll with Pet Cobra
Monster High$21.074.7★202 rev
Monster High Doll Cleo De Nile with Blue Streaked Hair in Signature Look with Fashion Accessories & Pet Dog Tut
Monster High$25.044.8★4,493 rev
Monster High Scary Sweet Birthday Doll Cleo De Nile in Golden Party Dress with Themed Accessories Like Invite Balloon Gift Lipstick and More
Monster High$17.084.8★4,062 rev
Newest
by launch date
Monster High Self-Scare Secrets Cleo De Nile Doll and Accessories Set with 13 Realistic Surprises Like Pottery Set and Makeup
Monster High$23.0271 rev
Monster High Doll Robecca Steam in Blue Blouse and Black Shorts with Pet Penguin Captain Penny and 7 Accessories Like Flying Goggles and Purse
Monster High$26.15233 rev
Monster High Cleo De Nile Doll with Pet Cobra
Monster High$21.07202 rev
Monster High Reel Drama Doll Cleo De Nile Black and White Reproduction Collectible with Doll-Size and Life-Size Posters Horror Flick Theme and Pet
Monster High$30.443,691 rev
Monster High Little Girls Boxy T-Shirt Periwinkle Blue 7-8
Monster High$16.3137 rev
Trending
90-day click momentumMonster High Self-Scare Secrets Cleo De Nile Doll and Accessories Set with 13 Realistic Surprises Like Pottery Set and Makeup
Monster High$23.024.6★
Monster High Little Girls Boxy T-Shirt Periwinkle Blue 7-8
Monster High$16.314.8★
AI ACCESSORY INNOVATIONS Monster High 4 Piece Backpack Set Clawdeen Wolf Cleo DeNile Dracularua Frankie Stein & Lagoona Blue Bookbag Flip Sequins 16 School Bag Black & Pink
AI ACCESSORY INNOVATIONS$43.164.5★
Monster High Doll Robecca Steam in Blue Blouse and Black Shorts with Pet Penguin Captain Penny and 7 Accessories Like Flying Goggles and Purse
Monster High$26.154.8★
Monster High Cleo de Nile Halloween Costume Deluxe for Girls Large with Included Accessories by Amscan
Amscan$32.891.0★
What buyers say about cleo de nile monster high costume
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the doll was excellent”
“she adds to the collection”
“Well worth the money”
“True to the picture”
“Cute accessories”
“Makes a good gift”
“Its a beautifully designed set with creative accessories”
“The colors really stand out”
“Great for child's play”
“The dolls hair is so soft its not rough which helps to brush the dolls hair I also love her blue streaks in her hair and sunglasses”
What buyers complain about
“Not well made”
“Ripped after my daughter played tag also it feels like made out of veryyyyyyy cheap plastic”
“Kinda pricey and of course a few days later it's on sale”
“the blue color isn't my favorite”
“several accessories fallen out”
“Accessories really small not for all kids ages”
“One small downside is that some of the smaller accessories are lightweight”
Top return reasons
Common questions
- Is cleo de nile monster high costume profitable to sell on Amazon United States?
- The niche generates $146K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the cleo de nile monster high costume niche?
- 7 brands and 176 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in cleo de nile monster high costume?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Value For Money. The return rate is 2.7%.
- What does it cost to enter the cleo de nile monster high costume niche?
- Listings span $10.49–$381.81; the average listing price is $67.10 (sweet spot $15–$100). The average incumbent carries 2,023 reviews — the moat a new listing must climb.