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Cleo De Nile Monster High Costume

Fail

The top 5 brands take 98% of clicks, so Cleo De Nile Monster High Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$146K/yr310K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
53%top-5 click share · 7 brands · 176 sellers

Flapen Score

Cleo De Nile Monster High Costume against its category

The dotted line is the Toys & Games average. Past it, Cleo De Nile Monster High Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleo De Nile Monster High Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Cleo De Nile Monster High Costume 310K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
0.7%
Market size, estimated
$146Ka year
Top search term
cleo de nile61K searches a year

02 · Price

A sale here is worth $67.10.

Listings sell for $67.10 on average, from $10.49 to $381.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $67.10 that is $7K to $17K a year per listing.

Average price
$67.10inside the $15 to $100 sweet spot
Price range
$10.49–$381.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #3,598 within Dolls. It carries 2,023 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
67%
Out of stock, average day
5.7%
Average rank
#3,598in Dolls
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,023per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cleo De Nile Monster High Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

176

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

1%

  • Brand 176%
  • Brand 212%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cleo De Nile Monster High Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26Prime Day '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Cleo De Nile Monster High Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleo de nile61K/yr
  • monster high cleo34K/yr
  • monster high dolls cleo20K/yr
  • monster high cleo de nile19K/yr
  • cleo monster high doll20K/yr
  • cleo de nile monster high costume28K/yr
  • cleo de nile doll25K/yr
  • monster high dolls cleo de nile10K/yr
  • cleo de nile monster high doll original13K/yr
  • cleo monster high costume15K/yr

Reviews and returns

What reviews say buyers love and hate about Cleo De Nile Monster High Costume

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Not well made”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cleo De Nile Monster High Costume questions

Answered from the same tracked data.