claires
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good$3.40–$41.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,188.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 477K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, claires is a $40K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
claires market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $69K–$83K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #420
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
81
Top-5 brand share
69%
Top 20: 90%
Top-5 click share
39%
Top 20: 75%
Open market
29%
- Claire's52%
- YOOLIFE6%
- QLOVEA5%
- Uygafly3%
- Ecally2%
- WJing Yi Jia2%
Demand
Weekly Amazon search volume, last 34 weeks — -5.6% search growth over the last 90 days.Top claires search terms
- claires159K/yr
- girly things for women42K/yr
- claire37K/yr
- girly essentials21K/yr
- pink cute stuff35K/yr
- claires stuff24K/yr
- claires store15K/yr
- claires accessories11K/yr
- pink stuff for teens11K/yr
- cheap girly things7K/yr
Top claires products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Claires Ultimate Makeup Kit 18-Piece Real Cosmetic Set Makeup for Kids 8-12 Girl Toys & Beauty Activity Gift with Lip Gloss Lipstick Eyeshadow Eyeliner Blush Highlighter & Carry Case
Claire's$41.794.6★87 rev
Claires DIY Lipstick & Lip Gloss Making Kit 97-Piece Real Makeup Arts & Crafts Set Handmade Moisturizing Lip Glaze Girl Toys & Cosmetic Products Beauty & Science Gift Ages 8+
Claire's$35.754.1★125 rev
Claires Hair Chalk & Glitter Styling Kit 13-Piece Temporary Hair Color Set with Washable Chalk Pens Glitter Gels Clip-in Extensions & Tools Girl Toys & Beauty Activity Fashion Craft Gift Ages 6+
Claire's$11.994.0★42 rev
Claires Water Bottle Bling Decorating Set DIY Diamond Painting Kit 24 Oz BPA-Free Bottle 990+ Diamond Art Gems Unicorn Heart & Fun Stickers Girl Toys Craft Kits for Gift Ages 8+
Claire's$6.124.4★63 rev
Claires Light-Up Fashion Designer LED Tracing Tablet - 330-Piece Arts & Crafts Kit| Fashion Templates Stickers Colored Pencils & Paper| Kids Coloring & Drawing Board Activity| Girls Toy Gift|Age 8+
Claire's$29.834.8★133 rev
Newest
by launch date
Im Just Claire Over Here Doing Claire Things Name Tote Bag
Funny Cute Stuff For Girls Named Claire Co$18.930 rev
Claires Light-Up Fashion Designer LED Tracing Tablet - 330-Piece Arts & Crafts Kit| Fashion Templates Stickers Colored Pencils & Paper| Kids Coloring & Drawing Board Activity| Girls Toy Gift|Age 8+
Claire's$29.83133 rev
Claires Glam Essentials Kids Makeup Kit 4-Piece Real Cosmetic Set with Mini Pouch Lip Gloss Lipstick & Nail Polish Pretend Play Make Up for Kids Ages 6+ Girl Toys & Beauty Activity Gift
Claire's$12.8633 rev
Claires Water Bottle Bling Decorating Set DIY Diamond Painting Kit 24 Oz BPA-Free Bottle 990+ Diamond Art Gems Unicorn Heart & Fun Stickers Girl Toys Craft Kits for Gift Ages 8+
Claire's$6.1263 rev
Claires Kids Nail Art Kit 67-Piece Airbrush Glitter Salon Nail Charms & Accessories Set Polish Press-On Nails Stickers Wraps Girl Toys & Beauty Activity Manicure Fashion Gift for Girls Age 8+
Claire's$28.8634 rev
Trending
90-day click momentumIm Just Claire Over Here Doing Claire Things Name Tote Bag
Funny Cute Stuff For Girls Named Claire Co$18.930.0★
Evshine Memory Foam Fuzzy House Slippers for Women
Evshine$9.794.5★
Claires DIY Bracelet Kit 895-Piece Jewelry Making Supplies Set| Clay Heishi Beads Alphabet Charms String| Friendship Bracelet Kit for Girls| Arts & Crafts Activity| Fashion Accessory Gift Age 8+
Claire's$9.944.8★
YOOLIFE Birthday Gifts for Teen Girls Kids Initial Sling Bag Purple A
YOOLIFE$16.154.8★
YOOLIFE Birthday Gifts for Girls Initial Fanny Pack Girls Purse Beige L
YOOLIFE$13.704.6★
What buyers say about claires
What buyers praise and complain about, mined from review topics.What buyers love
“This is a great quality kit”
“Graduation gift”
“Excellent value”
“glides on smooth”
“fits everything I need”
“The color is cute”
“Super comfy”
“Easy to carry”
“Its so bright”
“So much fun”
What buyers complain about
“Very wide”
“Doesnt last”
“Cheap quality”
“Bad scent”
“also seems like its made from very cheap material”
“Too bright”
“waste of money”
“My biggest problem is they dont write smooth”
“difficult to remove”
“flimsy”
Top return reasons
Common questions
- Is claires profitable to sell on Amazon United States?
- The niche generates $40K/yr across 47 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the claires niche?
- 33 brands and 81 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in claires?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.
- What does it cost to enter the claires niche?
- Listings span $3.40–$41.79; the average listing price is $13.87 (sweet spot $15–$100). The average incumbent carries 2,188 reviews — the moat a new listing must climb.