Claires
weak search conversion (0.6%) — Claires doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Claires profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Claires is a $40K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Claires: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.6% over the last 90 days and 0.6% of searches end in a purchase.
$40K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 47 products
Top Claires products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Claires Ultimate Makeup Kit 18-Piece Real Cosmetic Set Makeup for Kids 8-12 Girl Toys & Beauty Activity Gift with Lip Gloss Lipstick Eyeshadow Eyeliner Blush Highlighter & Carry Case
- Price
- $41.79
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 10mo ago
Claires DIY Lipstick & Lip Gloss Making Kit 97-Piece Real Makeup Arts & Crafts Set Handmade Moisturizing Lip Glaze Girl Toys & Cosmetic Products Beauty & Science Gift Ages 8+
- Price
- $35.75
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 10mo ago
Claires Hair Chalk & Glitter Styling Kit 13-Piece Temporary Hair Color Set with Washable Chalk Pens Glitter Gels Clip-in Extensions & Tools Girl Toys & Beauty Activity Fashion Craft Gift Ages 6+
- Price
- $11.99
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 10mo ago
Claires Water Bottle Bling Decorating Set DIY Diamond Painting Kit 24 Oz BPA-Free Bottle 990+ Diamond Art Gems Unicorn Heart & Fun Stickers Girl Toys Craft Kits for Gift Ages 8+
- Price
- $6.12
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 9mo ago
Claires Light-Up Fashion Designer LED Tracing Tablet - 330-Piece Arts & Crafts Kit| Fashion Templates Stickers Colored Pencils & Paper| Kids Coloring & Drawing Board Activity| Girls Toy Gift|Age 8+
- Price
- $29.83
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 9mo ago
Trending
90-day click momentum
Im Just Claire Over Here Doing Claire Things Name Tote Bag
- Price
- $18.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Evshine Memory Foam Fuzzy House Slippers for Women
- Price
- $9.79
- Rating
- 4.5/5
- Reviews
- 17,209
- Age
- 5y ago
Claires DIY Bracelet Kit 895-Piece Jewelry Making Supplies Set| Clay Heishi Beads Alphabet Charms String| Friendship Bracelet Kit for Girls| Arts & Crafts Activity| Fashion Accessory Gift Age 8+
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago
YOOLIFE Birthday Gifts for Teen Girls Kids Initial Sling Bag Purple A
- Price
- $16.15
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 11mo ago
YOOLIFE Birthday Gifts for Girls Initial Fanny Pack Girls Purse Beige L
- Price
- $13.70
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Newest
by launch dateIm Just Claire Over Here Doing Claire Things Name Tote Bag
- Price
- $18.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Claires Light-Up Fashion Designer LED Tracing Tablet - 330-Piece Arts & Crafts Kit| Fashion Templates Stickers Colored Pencils & Paper| Kids Coloring & Drawing Board Activity| Girls Toy Gift|Age 8+
- Price
- $29.83
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 9mo ago
Claires Glam Essentials Kids Makeup Kit 4-Piece Real Cosmetic Set with Mini Pouch Lip Gloss Lipstick & Nail Polish Pretend Play Make Up for Kids Ages 6+ Girl Toys & Beauty Activity Gift
- Price
- $12.86
- Rating
- 3.9/5
- Reviews
- 33
- Age
- 9mo ago
Claires Water Bottle Bling Decorating Set DIY Diamond Painting Kit 24 Oz BPA-Free Bottle 990+ Diamond Art Gems Unicorn Heart & Fun Stickers Girl Toys Craft Kits for Gift Ages 8+
- Price
- $6.12
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 9mo ago
Claires Kids Nail Art Kit 67-Piece Airbrush Glitter Salon Nail Charms & Accessories Set Polish Press-On Nails Stickers Wraps Girl Toys & Beauty Activity Manicure Fashion Gift for Girls Age 8+
- Price
- $28.86
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
33 falling
Sellers
81
Top-5 brand share
69%
Top 20: 90%
Top-5 click share
39%
Top 20: 75%
Open market
29%
- Claire's52%
- YOOLIFE6%
- QLOVEA5%
- Uygafly3%
- Ecally2%
- WJing Yi Jia2%
Claires demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Claires search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- claires159K/yr
- girly things for women42K/yr
- claire37K/yr
- girly essentials21K/yr
- pink cute stuff35K/yr
- claires stuff24K/yr
- claires store15K/yr
- claires accessories11K/yr
- pink stuff for teens11K/yr
- cheap girly things7K/yr
What reviews say buyers love and hate about Claires
What buyers mention most, as a share of all reviews.
What buyers love
60% of reviews“This is a great quality kit”
“Graduation gift”
“Excellent value”
“glides on smooth”
“fits everything I need”
What buyers complain about
50% of reviews“Very wide”
“Doesnt last”
“Cheap quality”
“Bad scent”
“also seems like its made from very cheap material”
Claires return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Claires questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
