Claires
FailBuyers convert on only 0.6% of searches, so Claires is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $40K/yr477K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 81 sellers
Flapen Score
Claires against its category
The dotted line is the Toys & Games average. Past it, Claires is stronger. Inside it, weaker.
Market
The Claires market on Amazon at a glance
Shoppers on Amazon United States searched for Claires 477K times last year and spent an estimated $40K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $40Ka year
- Top search term
- claires159K searches a year
02 · Price
A sale here is worth $13.87.
Listings sell for $13.87 on average, from $3.40 to $41.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.87 that is $3K to $7K a year per listing.
- Average price
- $13.87under the $15 to $100 sweet spot
- Price range
- $3.40–$41.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #420 within Drawing & Writing Boards. It carries 2,188 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #420in Drawing & Writing Boards
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,188per listing
- Listings tracked
- 47
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Claires products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Claires Ultimate Makeup Kit 18-Piece Real Cosmetic Set Makeup for Kids 8-12 Girl Toys & Beauty Activity Gift with Lip Gloss Lipstick Eyeshadow Eyeliner Blush Highlighter & Carry Case
- Price
- $41.79
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 10mo ago

Claires DIY Lipstick & Lip Gloss Making Kit 97-Piece Real Makeup Arts & Crafts Set Handmade Moisturizing Lip Glaze Girl Toys & Cosmetic Products Beauty & Science Gift Ages 8+
- Price
- $35.75
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 10mo ago

Claires Hair Chalk & Glitter Styling Kit 13-Piece Temporary Hair Color Set with Washable Chalk Pens Glitter Gels Clip-in Extensions & Tools Girl Toys & Beauty Activity Fashion Craft Gift Ages 6+
- Price
- $11.99
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 10mo ago

Claires Water Bottle Bling Decorating Set DIY Diamond Painting Kit 24 Oz BPA-Free Bottle 990+ Diamond Art Gems Unicorn Heart & Fun Stickers Girl Toys Craft Kits for Gift Ages 8+
- Price
- $6.12
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 9mo ago

Claires Light-Up Fashion Designer LED Tracing Tablet - 330-Piece Arts & Crafts Kit| Fashion Templates Stickers Colored Pencils & Paper| Kids Coloring & Drawing Board Activity| Girls Toy Gift|Age 8+
- Price
- $29.83
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Im Just Claire Over Here Doing Claire Things Name Tote Bag
- Price
- $18.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Evshine Memory Foam Fuzzy House Slippers for Women
- Price
- $9.79
- Rating
- 4.5/5
- Reviews
- 17,209
- Age
- 5y ago

Claires DIY Bracelet Kit 895-Piece Jewelry Making Supplies Set| Clay Heishi Beads Alphabet Charms String| Friendship Bracelet Kit for Girls| Arts & Crafts Activity| Fashion Accessory Gift Age 8+
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

YOOLIFE Birthday Gifts for Teen Girls Kids Initial Sling Bag Purple A
- Price
- $16.15
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 11mo ago

YOOLIFE Birthday Gifts for Girls Initial Fanny Pack Girls Purse Beige L
- Price
- $13.70
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Newest
by launch date
Im Just Claire Over Here Doing Claire Things Name Tote Bag
- Price
- $18.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Claires Light-Up Fashion Designer LED Tracing Tablet - 330-Piece Arts & Crafts Kit| Fashion Templates Stickers Colored Pencils & Paper| Kids Coloring & Drawing Board Activity| Girls Toy Gift|Age 8+
- Price
- $29.83
- Rating
- 4.8/5
- Reviews
- 133
- Age
- 9mo ago

Claires Glam Essentials Kids Makeup Kit 4-Piece Real Cosmetic Set with Mini Pouch Lip Gloss Lipstick & Nail Polish Pretend Play Make Up for Kids Ages 6+ Girl Toys & Beauty Activity Gift
- Price
- $12.86
- Rating
- 3.9/5
- Reviews
- 33
- Age
- 9mo ago

Claires Water Bottle Bling Decorating Set DIY Diamond Painting Kit 24 Oz BPA-Free Bottle 990+ Diamond Art Gems Unicorn Heart & Fun Stickers Girl Toys Craft Kits for Gift Ages 8+
- Price
- $6.12
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 9mo ago

Claires Kids Nail Art Kit 67-Piece Airbrush Glitter Salon Nail Charms & Accessories Set Polish Press-On Nails Stickers Wraps Girl Toys & Beauty Activity Manicure Fashion Gift for Girls Age 8+
- Price
- $28.86
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
33 falling
Sellers
81
Est. top-5 brand share
69%
Top 20: 90%
Est. top-5 click share
39%
Top 20: 75%
Open market
29%
- Claire's52%
- YOOLIFE6%
- QLOVEA5%
- Uygafly3%
- Ecally2%
- WJing Yi Jia2%
Demand
Claires search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 7.0× · 8 of 12 months tracked
Search terms
Top Claires search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- claires159K/yr
- girly things for women42K/yr
- claire37K/yr
- girly essentials21K/yr
- pink cute stuff35K/yr
- claires stuff24K/yr
- claires store15K/yr
- claires accessories11K/yr
- pink stuff for teens11K/yr
- cheap girly things7K/yr
Reviews and returns
What reviews say buyers love and hate about Claires
We read the reviews and the return reasons for every product selling here.
“Very wide”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Claires questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








